Streaming in the Aisles
Marketers aim to boost cross-channel consistency as people return to in-store shopping
Article placement: Top News
Victor Paredes named Executive Director of Account Planning at Lopez Negrete
Lopez Negrete Communications announced that Victor Paredes Jr is their new Executive Director of Account Planning. Paredes will be responsible for leading a team that applies cultural intelligence to inspire work that matters and work that engages today’s Latino consumer.
Revenue growth management: The time is now
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Nielsen to lose MRC accreditation in hiatus period for National Television Service
An accreditation hiatus status is a formal designation that an accredited service can request. It is designed to exist for a temporary period of time to allow for the service to take certain actions or implement certain service improvements, but to do so outside of the normal MRC audit and accreditation process.
Deep Divisions in Americans’ Views of Nation’s Racial History – and How To Address It [REPORT]
Opinion on the current national reckoning over the history of slavery and racism in the United States casts these divisions into stark relief: Among U.S. adults overall, 53% say increased attention to that history is a good thing for society, while 26% say it is a bad thing and another 21% say it is neither good nor bad.
Communicate creatively and effectively… or give your budget to charity
Making the case for the importance of advertising and justifying the expenditure that goes behind it isn’t always easy. This data makes that case very powerfully.
Six Shifts Changing the Future of Media
The media and entertainment industry doesn’t have a choice; it must change. Consumers have upped their baseline expectations as technology has evolved, and competitors for consumer time aren’t limited to traditional media. If we look across current forms of media, consumers multitask with other media more than 55% of the time.
Roberto Clemente VIP Experience
Organizers of the virtual Roberto Clemente VIP Experience, slated for Thursday, August 26th at 7 pm ET, announced that AARP will be the presenting sponsor for the Roberto Clemente VIP Experience.
The Best-Selling Vehicles in the World By Country
Each country has different preferences for goods, and vehicles are no different.
THE MULTICULTURAL CONSUMER – Attitudes, Behaviors, and Shopping in the Pandemic Era [REPORT]
A new report from The Conference Board draws from a nationally representative survey of 2,000 households to examine this question in deep detail. Made possible by a grant from General Mills, The Multicultural Consumer: Attitudes, Behaviors, and Shopping in the Pandemic uncovers a wealth of striking insights
The Future of Marketing Is In Its CMOs
Individual marketers lie on a spectrum ranging from future forward to future reverse, but they all take their time introducing changes. Each change is a risk. The game is easy enough to lose without adding incremental risk.
Cultivating and Developing Diverse Talent
While most marketing leaders understand the importance of diversity and inclusion when it comes to hiring practices, the challenge is actually recruiting from the right places and fostering an inclusive culture that cultivates and develops diverse talent.
The Present and Future of U.S. Homeownership is Hispanic
Given that Hispanic families are younger, growing in affluence and increasing their economic mobility, no marketer can overlook the impact this consumer is having across sectors, and what that means for our broader economy. From household income and college attainment rates to entrepreneurship and small business ownership, Hispanics are a true growth driver for the U.S. economy.
The Chance That Two People Chosen at Random Are of Different Race or Ethnicity Groups Has Increased Since 2010
The concept of “diversity” we use refers to the representation and relative size of different racial and ethnic groups within a population and is maximized when all groups are represented in an area and have equal shares of the population. These measures are used to compare 2010 Census and 2020 Census results.
Ann-Marie Figueira named SVP Hispanic Platforms & Multicultural Initiatives at Gen Media Partners
Kevin Garrity, Chief Executive Officer of Gen Media Partners has announced the promotion of Ann-Marie Figueira to Senior Vice President Hispanic Platforms and Multicultural Initiatives from Vice President Regional Sales and Hispanic.
What Influencers Wish Brands Knew About Sponsored Content Partnerships
Though it may not cost as much, working with bloggers and influencers requires you to do more homework. Here’s what influencers and bloggers want you to know about the best way to work with them on your sponsored content.
The 10 Actions Most Likely To Advance Diversity, Equity And Inclusion
As America’s largest companies increasingly embrace a new leadership role in advancing racial equity, they face a confounding question: What really works?
Education as an Equalizer: New Survey of US Workers Finds Education Is a Catalyst for Change in the Workplace [REPORT]
According to the report, Black (90%) and Hispanic/Latino (91%) workers believe learning new skills will be important for them to succeed in the future.
Half of U.S. Teens are Concerned About Experiencing Anxiety in Returning to Regular Activities [REPORT]
Following a year that included remote learning and disruption of daily life, 47% of teens express concern about falling behind in school and 43% report they are concerned about mental health challenges as a result of the pandemic. Additionally, as much as one-third of teens are anxious about returning to in-person learning.
Gustavo Godoy passes
The veteran Cuban American journalist and Hispanic TV pioneer Gustavo Godoy has passed at the age of 81 years old in Miami, FL. Mr. Godoy was a founder of the National Association of Hispanic Journalist, he worked as a news journalist for Spanish International Network (SIN) now Univision and Telemundo.
