“Vendors are already building ways for users to replicate their lives in digital worlds,” said Marty Resnick, research vice president at Gartner. “From attending virtual classrooms to buying digital land and constructing virtual homes, these activities are currently being conducted in separate environments. Eventually, they will take place in a single environment – the metaverse … Read more
Corporate spend on multicultural marketing is expected to grow in 2022. Some of that budget is likely motivated by a long overdue cultural reconning with racial injustice, and some of it boils down to simple demographic realities. The 2020 Census revealed that the non-Hispanic White population shrank in real numbers for the first time in … Read more
According to Census 2020 data, America’s demographics are shifting to a multicultural majority faster than anticipated. While 2020 marked the official year that the first full generation of 17 and under was a multicultural majority, the Hispanic Marketing Council (HMC) estimates that this milestone was reached sometime in the middle of the last decade—years ahead … Read more
The Immigrant Archive Project has been identified as a historically and culturally significant website by the United States Library of Congress and has thus been designated for preservation. The Immigrant Archive Project has been selected for archiving and will form part of the Latin American Studies (HLAS) Web Archive at the United States Library of … Read more
NBCUniversal Telemundo Enterprises announced new shows under its Tplus content brand coming to Peacock, including Madres. Amor y Vida, La Verdad, and Los Relojes de Diablo. The three scripted shows join Tplus’ slate through a distribution agreement with Mediterráneo Mediaset España Group and add to the growing list of titles under the Tplus brand. The … Read more
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21%) Black and 33% of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or satellite—services), respectively, use an … Read more
Telemundo Studios, the scripted production unit of NBCUniversal Telemundo Enterprises, revealed its slate of original productions set to begin filming in 2022 and 2023. Hosted by Karen Barroeta, Executive Vice President of Production and Development for Telemundo Global Studios, the presentation kicked off with the news of the return of International Emmy® award-winning Super Series™, … Read more
Univision announced the appointment of Ivan Shammas as President and General Manager of Univision Atlanta, Georgia, and Univision Raleigh, North Carolina, effective immediately. In this role, Shammas will oversee all operational aspects of both stations including marketing, community affairs, news, local and national advertising sales. Shammas will be based in Atlanta and report to Antonio … Read more
As a natural continuation of their successful careers in advertising, the three veterans join forces to establish an independent entity with operations in Dallas and Miami. “BeautifulBeast was born amid the pandemic, so flexibility is a fundamental part of our DNA in every way. The world has changed, and we decided that this was the … Read more
The American consumer is undeniably becoming more inclusive. Responding to our survey 1 in October 2021, two out of three Americans told us their social values now shape their shopping choices. And 45 percent—likely representing well over a hundred million shoppers 2 —believe retailers should actively support Black-owned businesses and brands. This 45 percent represents … Read more
Collage Group announced the appointment of Jose Puyol as Chief Revenue Officer. Jose oversees companywide commercial function, including new business, renewals, account expansions and more. He is a seasoned SaaS executive with 20 years of experience leading high-growth sales organizations, with a well-established record of building customer-first sales teams and developing impactful strategies that disrupt … Read more
Talento Unlimited has confirmed its first athlete with the addition of two-time Olympic silver medalist Eddy Alvarez to its growing roster of talent partners, creators and events. Alvarez is among only six athletes globally to medal in both the Summer and Winter Olympics having won Silver in speed skating at the 2014 Olympics in Sochi … Read more
It’s been something of an unwritten agreement on the world wide web. Online users get to consume free website content, but agree to give up data about their behavior in exchange. Advertisers use this data to track consumers and market to them. It all happens with third-party cookies that allow marketers to track users as … Read more
Pigskin? You mean lechon? For years, the football world has referred to the ball as a “pigskin.” The unique nickname was born before the 1850s when footballs were actually made from a pig’s bladder and the catchy name still sticks. But don’t worry, footballs are now made from cowhide leather or vulcanized rubber! You may … Read more
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances … Read more
Despite big commitments, many brands are still missing the mark when it comes to cultural authenticity in their ads ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company Oppside, LLC released new findings from its Cultural Insights Impact Measure (CIIM™) revealing the Best-In-Culture brands of 2021 across key consumer segments. To measure the … Read more
This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing productivity and performance across marketing agencies and supplier rosters. Believe it not, … Read more
Pringles is delivering ingenious humor and game day snacking inspiration with the release of its fifth consecutive spot, breaking its silence on a real fan phenomenon. Proving yet again to be a Big Game advertiser to watch, this year’s ad shows the length fans will go to enjoy their favorite salty snack, tapping into the … Read more
The big game arrives this Sunday as the Los Angeles Rams and Cincinnati Bengals face off at SoFi Stadium in Inglewood, Calif. How many consumers say they will watch, what will they be tuning in for, what will they spend and where will they buy the foods they consume during the game? NCSolutions (NCS) asked … Read more
Telemundo surrounds Super Bowl LVI with comprehensive, multiplatform coverage from Los Angeles leading up to the exclusive, Spanish-language presentation of Super Bowl LVI featuring the Los Angeles Rams and the Cincinnati Bengals on Sunday, Feb. 13 on Telemundo and Universo, and streamed on TelemundoDeportes.com and the Telemundo Deportes app. With multiple sets throughout the city … Read more
