Star Search
As social media mints new celebrities, marketers now have a much larger pool of spokespeople to choose from to carry their message
Article placement: Top News
Most Americans say the declining share of White people in the U.S. is neither good nor bad for society
About six-in-ten adults (61%) say the declining proportion of Americans who identify as White – a trend documented this month in new data from the Census Bureau about Americans who identify as solely White and not Hispanic – is neither good nor bad for society. About two-in-ten (22%) say it is bad, including 9% who say it is very bad. Slightly fewer (15%) say it is good for society, including 7% who say it is very good, according to the survey of 10,221 adults, conducted July 8-18, 2021.
Lost School Year With 90% of U.S. Teachers and 61% of Parents Predicting Increased Challenges as Children Head Back to School
The study focused on understanding the perspectives, anticipated challenges, and preparedness of teachers, parents, and students as we head back to school.
How To Use Intrapreneurship To Champion Diversity and Inclusion Within Organizations [PODCAST]
In this episode of The New Mainstream podcast, Eliana Murillo, founder and CEO of Eliment & Company and co-founder of Alquimia Tequila, discusses how employees can create the change they want to see within their organizations and how data helps brands tell the stories that need to be told.
Univision premieres “¿Qué Le Pasa a Mi Familia?”
Univision announced the premiere of “¿Qué Le Pasa a Mi Familia?” (What’s Happening to my Family?), a new drama, with a stellar cast, that emphasizes the importance of family, love, and respect. Starring Mane de La Parra and Eva Cedeño “¿Qué Le Pasa a Mi Familia?” premieres Monday, August 30, at 7 p.m. ET/PT (6 CT).
Strategy is growing in importance and divergence but lacks diversity in its hiring
The strategy career path is diversifying, but there remains a lack of diversity in its hiring, finds WARC in The Future of Strategy 2021 report.
ARTURO VILLAR, HISPANIC MARKET WEEKLY PUBLISHER, PASSES IN SPAIN
Arturo Villar, a pioneer in covering the trade news in the U.S. Hispanic Market, has died in Spain, at the age of 88, from causes apparently related to Covid-19. He had been the publisher of HMW (Hispanic Market Weekly) until recently.
INDUSTRY SPOTLIGHT: Gabriela Alcantara-Diaz & Shirley Attia of Semilla
In our “Industry Spotlight Series“, to commemorate National Women’s Equality Day, we are highlighting Gabriela Alcantara-Diaz, Founder and President and Shirley Attia, Chief Creative Officer of Semilla.
Fix the Metrics, Fix the Incentives, Fix the Problems
Evidence-based metrics saved used cars, personal finance, and higher education ratings — now they’re coming for digital media
Estrella Media presents “Fiestas Patria” Concerts
Estrella Media and its flagship radio stations Que Buena LA and Riverside, La Raza Dallas, and La Raza Houston, will be presenting the “Fiestas Patrias” festivals in each city in celebration of Mexican Independence Day on Sunday, September 12 and September 19.
VMLY&R grows Female Senior Leadership
VMLY&R announced the appointments of three new female leaders across its global and LATAM human resources and diversity, equity and inclusion (DEI) functions, building on the agency’s commitment to employee growth and development.
Resources & Relationships: Empowering Diverse Talent [PODCAST]
In this episode of The New Mainstream podcast, we talk with Sequoyah “DataBae” Glenn, founder of the Black Marketers Coalition and 924 CoOperative: A Multicultural Marketing Agency, about empowering black marketing and research professionals and the need to redefine the general market.
CALI 93.9 100% ALL FEMALE Main Cast in All Dayparts
Meruelo Media’s Cali 93.9 #1 for Reggaeton y Más, is proud to announce its all-female on-air lineup, the only current all-female radio station in LA.
4A’s Guidance: 4A’s Relationship Management Best Practices Guidance
Considering the time, energy and expense marketers spend conducting reviews—and that agencies spend on developing new business—it’s critical for both partners to ensure a long and fruitful relationship.
How can celebrities help to maximize the brand impact of advertising?
Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.
US consumer sentiment and behaviors during the coronavirus crisis
US consumer spend recovered in Q2 2021, driven by the confluence of increasing vaccination rates, stimulus payments in March 2021, an optimistic outlook toward economic recovery, and the general reopening of the economy.
Marketers Tout the Return of In-Person Events
Brands look to strike the right balance in ad creative as the Delta variant spurs more uncertainty
rue21 taps CulturIntel to understand Multicultural Gen Z’s Top Fashion Motivators
Gen Z, the most racially and ethnically diverse generation in U.S. history, will not only buy fashion that meets their needs to both ‘fit in’ and express their beliefs, but also plan to spend more on clothes this year, according to a survey.
Some digital divides persist between rural, urban and suburban America
Rural Americans have made large gains in adopting digital technology over the past decade and have narrowed some digital gaps. However, rural adults remain less likely than suburban adults to have home broadband and less likely than urban adults to own a smartphone, tablet computer or traditional computer.
It’s Time For Our Industry To Declare #MeasurementIndependence
Here’s something we all know: advertising measurement is outdated. Just scroll through the media headlines and it’s impossible to avoid. An Olympics that saw both record consumer engagement and ratings declines. A high-profile dispute over box office numbers and streaming audiences. Or as the Media Rating Council’s Board considers Nielsen’s accreditation fate. By Kelly Abcarian – EVP – Measurement & Impact, Advertising & Partnerships – NBCUniversal
