By Madison Lazas – PR & Comms Strategist for Brands, Execs & High-Stakes Moments After years of agencies, I thought I understood my clients…until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. Then I went in-house. It changed everything I thought I … Read more
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences. LatiNation’s research study, the LatiNation Media Study, confirms that long-standing assumptions in Hispanic mar-keting no longer apply to bilingual and English-dominant audiences ages 18-34. This group holds substantial economic power and evaluates brand messaging with a sharper, more critical eye. The … Read more
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners. RFP Best Practices when Selecting a Hispanic-Segment Agency Hispanic consumers are growth consumers. Yet many brands approach the Hispanic market only after selecting a general market agency, or they reuse general market RFPs that fail … Read more
By Elena Jasper – CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%.That doesn’t mean it’s recommended to have 7 distinctive assets in an ad, of … Read more
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity. Why this matters: The Driving Force of U.S. Growth: Hispanic Americans are the core engine … Read more
By Catherine Merritt – CEO at Spool Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. For too long, our industry has overly relied on “it’s hard to measure because it’s earned,” then waved around vanity metrics that say a lot about volume and very little about value. That … Read more
By Jamie Ceman, Ed.D. – Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The … Read more
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the … Read more
By Danilo Tauro, PhD – Managing Partner at Aperiam | Senior Advisor at Mckinsey & Co. | Board Director | ex: P&G, Amazon, Uber | AdAge & AMA 40 under 40 “Advertising that sells” David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”. … Read more
“We’ll manage without a CMO for a few months. The CEO can oversee marketing temporarily. How much damage could six months really do?” Famous last words. Six months later, your top marketing talent has left for competitors. Your brand message has splintered into confusion. Your sales pipeline has dried up. And those “temporary” savings have … Read more
Singer-songwriter Ivonne Galaz, known as the first woman to perform corridos tumbados, in partnership with creative agency Casanova//McCann, DLuna Music, and Universal Music Publishing Group, presents the powerful corrido “Nadie Sabe” , a musical piece inspired by a reality many are unaware of: 40% of homeless youth in the United States identify as LGBTQ+, and … Read more
People are spending more of their time alone and online. Gen Zers don’t feel financially secure but are willing to splurge. In their search for value, shoppers are buying smaller pack sizes or lower quantities of their preferred brands. These are some of the trends highlighted in McKinsey’s ConsumerWise research on consumer sentiment and behavior, … Read more
A new study by WARC and Intuit Mailchimp presented by LIONS Advisory reveals marketing teams in mid-market companies are in transition in how they are leveraging AI as an “equalizer” that enables them to amplify their impact and give them a competitive edge. Often overlooked, these organizations with 10-499 employees, are vital to the business … Read more
Many search engines like Google or Bing now use artificial intelligence (AI) to provide users with short answers or overviews at the top of the page that are separate from traditional search results. A majority of U.S. adults (65%) at least sometimes come across these AI summaries in search results. That includes 45% who see … Read more
News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans’ experiences with news influencers on social media. Explore the patterns and trends below. The fact sheet is part of the Pew-Knight Initiative, a research program … Read more
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Enjoy! To access and download, CLICK HERE
Minivela announced that Brilla Media co-founder and former Hispanicize CEO Manny Ruiz has been appointed Chief Executive Officer. Ruiz, who most recently served as Minivela’s Chief Content Officer, will now lead the company’s strategic growth as it scales to become the leading producer of vertical shorts for U.S. Hispanic and Latin American audiences. “Our recent … Read more
By Nick Smith Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor … Read more
Canela Media announced the launch of CANELITAS, a new short-form content destination debuting in November 2025 on Canela.TV. Designed for today’s audiences, CANELITAS delivers quick, engaging entertainment through micro-episodes featuring some of Canela Media’s most popular titles and beloved classics. In Phase I, the CANELITAS library will include short-form adaptations of fan-favorite novelas, series, original … Read more
