By Gil Biberstein – Retail Display Specialist This map isn’t just demographics. This is economics 101! Let’s review: 68.5M people Trillions in spending power Fastest‑growing influence on U.S. retail And it’s highly concentrated: California: ~16.1M Texas: ~12.6M Florida: ~6.7M New York: ~4M Secondary power markets punching way above their weight: Arizona (~2.4M) Illinois (~2.4M) New … Read more
By Begonia Martinez – Project Based: Moderator/Qualitative Researcher:Generation Z and U.S. Hispanic|Brand Consultancy In U.S. Hispanic segmentation models, the acculturation model is still being widely used without overlaying the Generation Model. We are asking individual to self-identity based on: Un-Acculturated Hispanics Mostly Spanish-dominant consumers who maintain strong ties to their culture of origin and engage … Read more
By Félix J. Medina – Winning the Latino Market After working in business on both sides for many years, I’ve noticed something important. In many U.S. business environments, the approach is often: direct fast ttransaction-focused efficiency first In many Latino (especially Mexican) business environments, the approach tends to be: relationship-driven trust-first conversations before transaction long-term … Read more
The Hispanic Marketing Council (HMC) announced the short list for the 2026 Strategic Excellence Awards Powered by Collage Group, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking and effectiveness in engaging Latino audiences and driving business growth. … Read more
The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs. US (Aaron Judge): WBC “is bigger … Read more
Population growth slowed in a majority of the nation’s 3,143 counties and the District of Columbia between July 1, 2024, and July 1, 2025, according to the Vintage 2025 population estimates released today by the U.S. Census Bureau. Among the 2,066 counties that grew between 2023 and 2024, nearly 8 in 10 saw their growth … Read more
In July, the United States will celebrate its 250th anniversary. The country’s last major milestone was 50 years ago, at its bicentennial on July 4, 1976. U.S. society has changed profoundly since then. Over the past five decades, the U.S. population has aged significantly, with the percentage of people 65 and older nearly doubling. The country has … Read more
Entravision, a leading global media, marketing, and technology company, announced the expanded relaunch of Politics con Acento, a digital-first bilingual show and video podcast for the Latino voting community. The show, hosted by Entravision’s established White House Correspondent Stephanie Ochoa, will now also air weekly as a one-hour bilingual TV show across Entravision’s 21 Univision … Read more
LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate and marketing vision yet — Cultura at Full Volume — during its presentation at the 2026 IAB NewFronts. The initiative reflects LatiNation’s always-on approach to programming, partnerships, and brand opportunities designed for the most influential audience … Read more
By Mindy Figueroa – L2L Founder & CEO We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a … Read more
By Rishad Tobaccowala “Charles’s conversation was as flat as a sidewalk, and everyone’s ideas filed along it in their ordinary clothes, exciting no emotion, no laughter, no reverie” ―Gustave Flaubert,Madame Bovary Today there is a surfeit of data and reports and white papers and podcasts and… AI is enabling the creation of content, video, presentations, … Read more
By Samuel Ragsdale Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society … Read more
By Luis Miguel Messianu One hundred days before World Cup 2026, the world doesn’t just flip a calendar. It holds its breath. You feel it in airports, WhatsApp chats, corner bars, school playgrounds and brand war rooms: fútbol is about to reclaim its place as the beautiful common language of the planet. If the Super Bowl … Read more
By Stephen Chávez, CEO, ChavezPR When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role … Read more
By Grace Agostino Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. With the launch of mSurvey, Nielsen is modernizing the audio diary into a mobile-first experience—making it easier to capture real listening behavior, especially from younger, harder-to-reach audiences. Translation … Read more
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, … Read more
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at … Read more
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms. Falcón is one of the most respected leaders in Hispanic media, previously serving as President of News at … Read more
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide. Launched in 2025, Tu Momento. Tu Jugada., known in English as Telemundo’s Next Play, is built … Read more
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer. Co-produced by Latin Sports, hosted by Julián Gil and sponsored by Hyundai Motor America, El Quinto Partido dives deep into Mexico’s decades-long … Read more
