Círculo Creativo USA announced that Verónica Elizondo has been elected as president and Javier Osorio as vice president for the 2026-2027 term, marking the beginning of a new era of growth and expansion for the organization. Verónica Elizondo, Chief Creative Officer at Conill, brings over 25 years of experience in advertising and design. Since joining … Read more
Goya Foods, the largest Hispanic-owned food company in the United States, proudly celebrates its 90th anniversary this year, honoring a remarkable legacy of culinary success, entrepreneurship, culture, and community that began in 1936 and continues to thrive today. “Goya’s story is an American Dream come true,” said Peter Unanue, Executive of Goya Foods. “It is … Read more
Primo TV is kicking off 2026 with a bold refresh — unveiling a new on-air look, an updated programming grid, and hundreds of hours of brand-new programming across animation, live action, anime and STEM-based series, designed to entertain, educate, and inspire. Beginning in mid-January, Primo TV’s refreshed screen will feature a dynamic lineup of new … Read more
By Luis Miguel Messianu Martin Luther King Jr. never asked America to be polite. He asked America to be brave. As a kid growing up in Mexico, the United States was, to me, an idea before it was a country: a messy, noisy, colorful experiment that somehow kept promising more than it delivered and yet … Read more
The commercial local broadcast industry, terrestrial television and radio stations, is critically important to the United States economy as a whole and to local economies in particular. Local television and radio’s key role in the dissemination of entertainment and local programming is well established. Its important value to the national economy is often overlooked and … Read more
By Mark Duval – Founder | Agency Growth & New Business Consultant A key factor in agency selection is shifting fast, and it’s changing new business outcomes. Even as agencies wrangle with incorporating new AI tools into their processes and speak to it in their RFPs, most are missing this important development: Artificial intelligence is … Read more
By Antonio Tijerino As I start not only 2026 but my 25th year with the Hispanic Heritage Foundation, I am reinvigorated by the opportunities that lie ahead in this privileged position to serve our community, serve our country, and serve everyone with whom I get to do the work. I am profoundly grateful to the … Read more
Los Angeles is about to shape the future of the American consumer. With the World Cup in 2026, the Super Bowl in 2027, and the Olympics in 2028, the city will be the cultural and economic epicenter of the decade. Our new report, “Why L.A. Will Decide Whether Brands Win or Lose in 2026,” uncovers … Read more
THE WINE INDUSTRY IS FACING A RESET The wine industry is facing a reset. Declining volumes, shifting demographics, and competitive pressures are reshaping the market. But moments of disruption also create moments of renewal—and today’s industry has a unique opportunity to reimagine its future. Globally, as here in the U.S., wine sales are softening. … Read more
By Kimberly Cooper Ramalho – C-Suite Advisor Every few years, someone declares media relations dead. They point to shrinking newsrooms, fewer earned placements, social media’s rise, or the fact that a press release alone rarely moves the needle anymore. And they’re not wrong about one thing: what worked before is no longer enough. But media … Read more
The Hispanic Marketing Council (HMC) opened submissions for the 2026 HMC Strategic Excellence Awards, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking, and effectiveness in engaging Latino audiences. HMC will announce winners during the 2026 HMC Annual … Read more
. By Chris Laping – The Emotional Intelligence Network You shouldn’t have to compete with a phone for someone’s attention in a meeting. But most of us have stopped noticing. I saw it last month with a client. Three people in a room. Two scrolling. One trying to solve a real problem. The person talking … Read more
HISPANIC AUDIO LEADERS SBS, PRISA and CARACOL RADIO ANNOUNCE GLOBAL PARTNERSHIP TO EXPAND U.S. MEDIA FOOTPRINT ALLIANCE WILL TARGET GROWING $4 TRILLION U.S. HISPANIC MARKET Debut of Major Market FM Formats and Live/On Demand Streaming on LaMusica App Spanish Broadcasting System (“SBS”), the leading Latino radio owner/operator in the U.S., Prisa Media (“PRISA”), the world’s … Read more
On Jan. 3, the United States conducted a military strike on Venezuela and brought President Nicolás Maduro to New York to face charges related to drug trafficking. In recent decades, Venezuela has experienced economic and political crises that have led to record numbers of Venezuelans migrating. They’ve mainly gone to neighboring Latin American countries but also to the U.S. and … Read more
For 25 years, Pew Research Center has tracked some of the biggest technological shifts in history. Today, most Americans subscribe to home broadband internet and own a smartphone. About four-in-ten describe their internet use as almost constant. But use of these technologies is not universal. For instance, Americans with the lowest household incomes are far less likely … Read more
Telemundo closed 2025 as the #1 Spanish-language television network in weekday afternoons (Monday–Friday, 1–5 pm) averaging 548,000 total viewers, according to Nielsen. Year-over-year, the afternoon daypart also surged +22% among adults 18–49, with every program in the block delivering double-digit growth versus 2024. Offering viewers four hours of live entertainment, news, lifestyle content, and the … Read more
Media and entertainment entrepreneur David Chitel today announced the launch of Dave Of The Dead, a provocative new long-form interview podcast that confronts the moments that define us—professionally and personally—and the lessons that survive long after titles, roles, and certainty fall away. Inspired by the spirit of Día de los Muertos, Dave Of The Dead … Read more
By Virginia Ocampo – Diector Global Strategy @Spiro In 2026, experiential marketing must move from activation to strategic experience architecture. As live events and venues continue to invest in technology and infrastructure, the real differentiator in 2026 will be strategic experience design, not activation volume. But before investing in more tech, activations or formats your … Read more
For marketers who target U.S. Hispanic consumers, it comes as no surprise that audio continues to be one of the most reliable parts of an increasingly fragmented media landscape. Advertisers are managing tighter budgets while pressure to deliver outcomes remains high; this means channels with scale and stability are more valuable than ever. As digital … Read more
By Fraser Thomson – Head of MarketingStrategic Growth Marketer reading the McKinsey’s State of Marketing 2026 report (link below) this week, it’s fascinating how the pendulum has finally swung back. After a decade of chasing dashboards, marketers are rediscovering something oddly radical: brand actually matters again. Not as a “nice to have,” not as a … Read more
