By Matt Voda It’s no secret: marketers are under intense pressure to justify their investments and to prove the incremental effect those investments have on business performance. To be fair, finance teams likely feel they are doing their job in this regard, but when the marketing team can’t properly measure results, they run the … Read more
The national conversation around Diversity, Equity, and Inclusion (DEI) has become increasingly polarized, and dangerously so. What began as a long-overdue effort to recognize and protect marginalized identities—based on race, gender, disability, sexual orientation, and more—has turned into a political battleground. Conservative lawmakers in multiple states have pushed to defund DEI initiatives in public education, … Read more
By Gonzalo López Martí – Creative Director www.LopezMartiMiami.com/ The “subscription economy” grew by nearly 600% in the past decade*. Understandably, consumers are reaching the boiling point. The pervasive, omnipresent subscription model is increasingly regarded as a predatory practice. Big Tech, Big Retail, Big Media, Big Streaming. Big Muscles (that’d be gyms and health clubs) just … Read more
Born, bred, and built in The Magic City, Republica Havas has been named Miami Agency of the Year 2025 by The Drum, a global authority on marketing, media, and creativity. The distinction celebrates the agency’s deep cultural roots, creative excellence, and lasting impact in its hometown and beyond. This prestigious honor marks a milestone, representing … Read more
The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market fluctuations, including supply chain uncertainties and shifting consumer sentiment, creating real challenges. Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying … Read more
MediaCo announced key senior leadership appointments aimed at accelerating strategic growth and innovation. Brian Fisher has been promoted to Senior Vice President of Video Sales, Danny Lowry has been promoted to Senior Vice President of Audio Sales, and Luis Fernández-Rocha has been appointed Senior Vice President of Local Video Sales. These executive appointments underscore MediaCo’s … Read more
Large majorities of Americans say numerous groups in the United States face at least some discrimination, including immigrants, transgender people and members of different racial and religious groups. About eight-in-ten (82%) say immigrants who are in the U.S. illegally experience a lot of or some discrimination – including 57% who say they face a lot … Read more
Launched in 2024, the ANA Programmatic Transparency Benchmark is a joint initiative by the Association of National Advertisers (ANA), TAG TrustNet, and Fiducia. It was created in response to the ANA’s 2023 Programmatic Media Supply Chain Transparency Study, which revealed that 25 percent of open web ad spending could be better allocated. Q1 2025 Findings: … Read more
LatiNation Media, the bilingual, culture-first Latino-owned multiplatform media company, CALÓ News, and comedian/actor Al Madrigal have won a Bronze Telly Award in “Public Interest & Awareness” for the 2024 social awareness video campaign, Stop the Dis(Information). The nine-episode short-form video campaign was created to combat the widespread dissemination of disinformation, hoaxes, and “fake news” that … Read more
TelevisaUnivision and Disney Entertainment announced a new multi-region distribution partnership, empowering Spanish-speaking consumers with more choice and accessibility. As part of the new deal, TelevisaUnivision’s U.S. Networks, including Univision, UniMás, TUDN and Galavisión, will launch on the Hulu+ Live TV core channel line-up on June 3, just in time for the highly-anticipated FIFA Club World … Read more
In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. What defines a “long-term” partnership in today’s industry? How has the average client-agency relationship tenure changed? To read more, CLICK HERE. Courtesy of The Association of National Advertisers
By Steve Boehler The world of large agency holding companies has lost its collective mind in the past 6 to 12 months. Publicis led the way with an ever-increasing emphasis on principal buying and centralized teams working across differing agency brands. Omnicom then ate IPG in an attempt to seemingly enjoy even more nontransparent media … Read more
Telemundo claimed the #1 spot in Spanish-language primetime television on Monday night across all key demos, driven by the highly anticipated premiere of Velvet El Nuevo Imperio. According to Nielsen, the network delivered an impressive average of 407,000 adults 18-49, 149,000 adults 18-34, and 1.37 million total viewers, outperforming Univision by +52%, +41% and +61%, … Read more
By Pierre Bouvard Edison’s “Share of Ear” study is the authoritative gold standard of American audio time use. Edison surveys 4,000 Americans annually to measure daily reach and time spent with all forms of audio. Significantly for advertisers, the “Share of Ear” platform permits analysis of ad-supported audio for media planning purposes. Each quarter, Nielsen … Read more
PerfectLink Media announced a strategic partnership with Hispanic Group, a minority-owned advertising agency based in Miami, FL, with offices in Mexico and Peru. This collaboration aims to enhance PerfectLink Media’s capabilities in connecting with the U.S. Hispanic and Latin American markets through culturally attuned and innovative advertising solutions. Isabel Bucaram, the Founder and CEO of … Read more
For decades, the foundation of market research rested on one powerful tool: the survey. It was the standard way to understand consumers, what they like, want, and feel. Researchers spent years mastering the art of crafting questions, selecting the right sample, and interpreting the answers. And for a long time, that worked well. But over … Read more
By Buzz Hays Around the world, talented creatives are considering, evaluating, and using generative AI (gen AI) for media content creation tasks, such as pre-visualization, virtual production, visual effects, and synthetic voice and music production. However, there is often a disconnect between executives and creatives regarding the adoption of gen AI tools. To read more, … Read more
A Gartner Consumer Community survey of 212 US consumers, conducted in March 2025, found that 42% consumers agreed that they have decided to wait to make a major purchase, up from 2024 when only 28% consumers were reconsidering such expenditures (see Figure 1). By the third quarter of 2025, Gartner predicts 60% of consumers will … Read more
CMOs Pursue Productivity Gains As Marketing Budgets Stagnate CMOs report that their marketing budgets for 2025 remain flat at 7.7% of overall company revenue, according to a survey by Gartner, Inc. This is consistent with last year when marketing budgets represented 7.7% of overall company revenue (see Figure 1).The annual Gartner 2025 CMO Spend Survey … Read more
By Christopher Heine The media landscape is undergoing a seismic shift. Traditional media pillars are crumbling, giving way to a dynamic new ecosystem populated by influencers, creators, and niche players. Once-straightforward paths to consumers have splintered into a complex web of platforms, personalities, and algorithms. For brand advertisers, it’s both a challenge and an … Read more
