Each year, WARC, the global authority on effective marketing, tracks the results of the top global and regional award shows for creativity, media and effectiveness for the WARC Rankings, the ultimate benchmark for advertising.
Powered by young, multicultural fans and dynamic players, there is incredible energy behind the 2021 MLS season. The partnership enables P&G brands such as Gillette®, Old Spice®, Crest®, Oral B®, Dawn®, Charmin®, and Bounty® to tap into and support the passionate fandom for the world’s game.
It’s important for brands to use discretion when attaching themselves to social media trends and challenges, and not leverage moments that could hurt customers or damage a brand.
Univision’s TUDN is back for another season of comprehensive multi-platform coverage of Major League Soccer.
The first joint project will be produced between Colombia and the Dominican Republic, taking advantage of the beautiful landscapes and diversity of locations in each country. It is a format that will be produced in multiple versions by region and by language.
Grupo Televisa, S.A.B. (“Televisa”), and Univision Holdings, Inc. (together with its wholly owned subsidiary, Univision Communications Inc., “Univision”), announced a definitive transaction agreement in which Televisa’s content and media assets will be combined with Univision to create the largest Spanish-language media company in the world: Televisa-Univision (the “Company”).
To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.
A new study by Verizon Media, MAGNA and IPG Media Lab, “The Interactive Effect,” reveals that interactive ads are an effective way to increase engagement, as they cast a wider audience net by quickly grabbing attention and re-engaging those who have previously rejected the brand. In addition, the study found environment to be key when leveraging interactive ads: legitimacy and site quality can be the difference between people interacting with these ad formats or not.
Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly? By Mark Duval – The Duval Partnership
Multicultural is the new mainstream. Is health marketing ready to seize the moment?
Throughout my life I’ve been called many names. In fact, I remember growing up in Mexico City being fondly referred to as “Güerito” (blondie,) in spite of having dark hair. This name had to do with the fact that I am the son of Rumanian immigrants, so I was whiter than most of my other friends. However, in spite of my foreign origin, last name, and my looks, I was always, and still am, very proud of being Mexican. By Luis Miguel Messianu, Creative Chairman & CEO, Alma
Despite a string of controversies and the public’s relatively negative sentiments about aspects of social media, roughly seven-in-ten Americans say they ever use any kind of social media site – a share that has remained relatively stable over the past five years, according to a new Pew Research Center survey of U.S. adults.
Growing share of Americans say they use YouTube; Facebook remains one of the most widely used online platforms among U.S. adult
sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.
The latest Edelman Trust Barometer study may portend structural changes in how brands communicate with their audiences
So, what does work with this first multicultural majority generation? A recent study by the Hispanic Marketing Council (HMC) found that price point alone is not enough with 92 percent of Gen Zers and their parents, who agreed that one or more things matter more than price. Brand trust and style were most important to young Gen Zers. By: Nancy Tellet, Research Chair, Hispanic Marketing Council
The Kiwanis Club of Little Havana announced the loss of its longtime Director of Business Development & Marketing, the beloved Teresa Callava, who passed away peacefully surrounded by family on April 7, 2021, at the age of 64, after a long and hard-fought battle with cancer.
Black and Hispanic workers remain underrepresented in the science, technology, engineering and math (STEM) workforce compared with their share of all workers, including in computing jobs, which have seen considerable growth in recent years.
Hispanic consumers are gaining more confidence in the nation’s economic outlook and their own finances as COVID-19 vaccines become widely available and government support helps hard-hit households recover from the devastating pandemic.
New data from USAFacts paints a portrait of who is getting vaccinated for COVID-19 in the US — a portrait that’s uneven, varying by state, age, sex, and race. This is just some of the data available in the new Vaccine Tracker, part of the expanded COVID-19 Data Hub at USAFacts.org.
HRN Media Network has inked a deal for their afternoon network talent Erazno Y LA Chokolata with two top 10 market stations, powerhouse WLEY-FM, Chicago and KMVK, Dallas.
