Grow with our audience, and grow with us. That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today. By Adam R Jacobson – Radio + Television Business Report
Susan G. Komen, the world’s leading breast cancer organization, and Telemundo announced a two-year partnership to reach Hispanic women with trustworthy information and resources to take control of their breast health.
According to Nielsen’s recently released Podcasting Today report, the top genre among female podcast listeners in the U.S. is ‘kids and family,’ with a 77% audience composition.
Los Cabos Hotel Association (AHLC) has awarded its publishing partnership contract to Havas House, the global custom media, content, and publishing division of Republica Havas and the Havas Creative North America Network.
Many people start media companies because they have a passion for good journalism or want to tell important stories that are critical for society. But it isn’t enough to have that passion alone – someone needs to pay the bills. Right from the start, founders need to consider the business of their enterprise.
Most U.S. CEOs remain confident in the growth prospects of the domestic economy and their businesses and, in response to the pandemic, will shift their organizations’ focus to the social component of their Environmental, Social and Governance (ESG) programs, according to a new study released by KPMG LLP, the U.S. audit, tax, and advisory firm. CEOs also said they will continue to accelerate their efforts to create a seamless digital customer experience as a result of the pandemic.
EstrellaTV unveiled season five of the popular primetime game show 100 Latinos Dijeron last night, Monday, March 22 at 7 PM ET/6 PM CT.
Our next Creative Expert highlight is Pablo Buffagni, who is the owner and founder of BBQ Agency and is based in Torrance, CA. ENJOY.
The ANA’s award-winning Center for Brand Purpose today introduced the second in a series of CMO-inspired playbooks designed to help marketers make brand purpose a priority and create purpose-led initiatives that stand the test of time.
Wendy’s new ad is letting fans know how they should start their day – con huevos!
86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Expertise
Univision’s TUDN announced that it has secured the exclusive Spanish-language rights to the Copa América Argentina – Colombia 2021.
A Majority of Respondents to 4A’s 2021 Impact of Advertising Survey Find That Their Agency’s Work Helped Their Clients Gain Market Share During 2020
The 26th edition of The CMO Survey explores how marketing activities, spending, jobs, and performance have been affected by the COVID-19 pandemic, as well as increased political and social upheaval over the course of the past year.
Many companies have embraced the concept of customer experience (CX), but relatively few organizations have achieved mature, self-sustaining CX programs that enable enterprise-wide customer-centric culture and significantly improve customer satisfaction, loyalty, and advocacy. As with any business discipline, there is plenty of devil in the details to get CX right, but I am often surprised by the big ways companies undermine their CX outcomes from the start.
The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.
Noticias Telemundo nnounced the launch of “Axios Latino,” a weekly English-language newsletter examining the key issues impacting the Latino community.
Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting ̶ but none, I would venture, can compete with 2020.
In keeping with its commitment to highlight and amplify unheard or marginalized voices, this Thursday, March 18, at 10 p.m. ET and again on Sunday, March 21, at 8 p.m. ET Hemisphere Media Group’s WAPA Televisión and WAPA América will air “Sombras de Una Verdad” (Shadows of a Truth) a documentary that aims to cast light on the silent but pervasive issue of racism in Puerto Rico.
Medalla Light announced the launch of its “The Sound of Home” campaign in select markets in the northwestern United States. For the campaign, Medalla Light captured the unique song of the coqui, a tiny and emblematic amphibian, native to the Caribbean island.
