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2019 Hispanic Market Thought Leaders – Available for Download – FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.  Curated by Gilbert Davila, President/CEO, Dávila Multicultural Insights and Chairman of the Association of National Advertisers Multicultural Conference and Alliance for Inclusive and Multicultural Marketing (AIMM).

US Hispanic and Latino lives and livelihoods in the recovery from COVID-19 [REPORT]

That the COVID-19 crisis shines a spotlight on socioeconomic inequities in the United States is not news. In particular, the 60 million Hispanics and Latinos in the country have experienced a disproportionate share of the health and economic effects of the pandemic. They are about three times more likely than white residents to test positive for the virus, experience more challenges with accessing care, and are more economically vulnerable. As 18.7 percent of the US population, Hispanics and Latinos are a disproportionately young group of voters, workers, entrepreneurs, and consumers—and a group projected to grow from 17 to 22 percent of the workforce by 2030. The population’s size and composition make it crucial to the US economy and society, and its vulnerability threatens the country’s overall recovery from the pandemic.

Advertising in a crisis: what’s at stake for CPG brands?

There’s been a raft of articles published this year making a strong argument for continuing to advertise through the COVID-19 pandemic, as well as the recession that will follow. You may or may not agree but perhaps an understanding of just how much you stand to lose could help when thinking about your short to medium term plans. Where and what are the risks of stopping or cutting back on advertising and how do you mitigate against these risks through the worst recession on re

HBO Latino’s “HABLA” series premieres

HABLA NOW, the latest installment of the award-winning “Habla” series from HBO Latino, debuts FRIDAY, SEPTEMBER 18 (9:00-10:00 pm ET/PT). The one-hour documentary special features testimonials from U.S. Latinos sharing their personal experiences directly to the camera for a national audience, in both English and Spanish. The special features chef and humanitarian José Andrés, Olympian Laurie Hernandez, actress Diane Guerrero, Emmy nominated journalist Mariana Atencio and many more.

“Share for Good” with Anheuser Busch and DAVID the Agency [PODCAST]

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing “Mexicans are” in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.

Are Agency Account Managers A Dying Breed?

Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and agencies should pay close attention to the underlying concerns.  By Mark Duval – The Duval Partnership

Fitzsimmons joins Vidoomy as VP-Multicultural Sales in USA

Vidoomy naeed Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year.

Purpose in a Perfect Storm

There is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose. Not just a purpose created by the marketing department. But rather enterprise-wide purpose that guides an organization and gets translated into the marketing for its brands, that appeals to and attracts talent at all levels, and that ladders up to how the organization behaves in its actions and reactions.

What does Holiday 2020 have in store?

The 2020 holiday shopping season will close out an intense, unpredictable year for retailers and consumers alike. With ebbs and flows in retail sales and COVID-19 infection rates, retailers are entering an unprecedented holiday season.

Amazon Studios acquires J Balvin documentary

Amazon Studios has acquired worldwide rights to Oscar-nominated and Emmy-winning filmmaker Matthew Heineman’s The Boy from Medellín, a deep-dive into the life of Colombian-born superstar J Balvin.

The Sharing Economy, Now That No One Wants to Share [PODCAST]

eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities

What I miss from before. And what I really don’t.

Do you remember the big productions in Los Angeles, when the agency stayed at Shutters? Do you remember the big productions? Do you remember those three-hour flights each way, to attend a 90-minute new business meeting? Do you remember when you had to wear pants for a meeting with a CMO? I don’t.   By Aldo Quevedo – Principal, Creative Director, LERMA/

Many U.S. CEOs remain confident despite challenging environment

In the midst of the COVID-19 pandemic, many U.S. CEOs remain confident in the growth prospects of the domestic economy and their companies and are accelerating investments in digital transformation, according to a study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.

121 Million TV Homes in the U.S. for the 2020-2021 TV Season

The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.

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