Realtime Media announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.
Missing their calls on two presidential elections have the pollsters scrambling to fix what went wrong. They need to consider whether their assumptions about the Americans they’re surveying make sense anymore.
With profits from linear TV shrinking, sports programmers, distributors and leagues should explore new business models.
As the old saying goes, “If you do what you’ve always done, you’ll get what you’ve always gotten.” This is especially true in radio selling and buying, where a reliance on expensive ratings data and audience demos leads to buys made on the description of an audience rather than the actions of an audience.
A recent survey conducted by ENGINE Insights, the research and analytics division of ENGINE, reports that 85% of consumers plan to shop in physical stores for their holiday gifts. However, they are still expressing concerns about COVID-19. 72% of shoppers plan to go to retail stores during less busy days and times this year to limit their potential exposure to COVID-19.
A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is titled, How Covid Has Changed The Channels Of Engagement.
The independent directors consist of four leading U.S. Hispanic business leaders who collectively possess a deep understanding of Univision’s U.S. Spanish-speaking audiences and the communities the company serves, backed by substantial financial and operational expertise across a variety of sectors.
Every couple of decades, major market transitions reshape how people consume content, from talkies in the late 1920s to broadcast TV in the ’50s, from cable TV in the late 1970s to onscreen video in the ’90s. But the disruption caused by technology companies entering the media and entertainment space in the last few decades is triggering transformations like never before.
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Once again our very sought after publication Hispanic Market Thought Leaders will be published on Monday November 16. 2020. To review last year’s edition, please go to article.
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside the novel coronavirus (COVID-19) for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
Univision Communications, Inc. announced that it has exited its minority position in El Rey Network (“El Rey”), the English-language entertainment cable network and production studio created by Mexican-American filmmaker Robert Rodriguez and FactoryMade Ventures.
In business as in war, the surest way to lose a battle is to send your troops marching in multiple directions. Military leaders know that battles are won by concentrating their forces on a clear objective.
In this video made for EffWeek, Paul Feldwick lays out the argument behind his upcoming book, Why Does the Pedlar Sing? When it comes to creativity, Feldwick asserts, advertising has lost its way. Rather than seeking to be popular with a broad audience, he suggests that all too often advertising is created to win the approbation of those dishing out advertising awards. By Nigel Hollis
FITZ Games, located in Laguna Beach, CA, creates games focused on celebrating diversity and building community through comedy. The company has launched such games as “The Queer Agenda,” “The Chosen OneT” “Bi-Partysan,” and most recently, “Alice Cooper Horror Box.” Casanova’s initial assignment is to support “¡Dios Mio!,” the first US Latino card game.
Hemisphere Media Group, Inc. announced that effective December 31, 2020, Javier Maynulet is stepping down as President and General Manager of WAPA Televisión in Puerto. The company has named Jorge Hidalgo President and General Manager.
In normal times organizations face numerous uncertainties of varying consequence. Managers deal with challenges by relying on established structures and processes. These are designed to reduce uncertainty and support calculated bets to manage the residual risks. In a serious crisis, however, uncertainty can reach extreme levels, and the normal way of working becomes overstrained. At such times traditional management operating models rarely prove adequate, and organizations with inadequate processes can quickly find themselves facing existential threats.
The turbulent future of TV and how marketers can prepare
Retail sales have largely recovered from the pandemic heading into the holiday season but the growing number of coronavirus cases remains a threat and additional federal stimulus could help keep the economy on track, National Retail Federation Chief Economist Jack Kleinhenz said.
The general election on Tuesday pits fundamentally different visions of the US against each other. It may seem trivial to look at how the election could affect the marketing world—but the impacts will be major.
