While Latinos over-index on using certain technologies, such as smartphones and social media, broad adoption of video conferencing apps and other online platforms being used to accommodate the shift from in-person to online qualitative research is not as prevalent.
The College Board and NBCUniversal Telemundo Enterprises announced last week on Telemundo’s Hoy Día the scholarship recipients of the College Board and Telemundo Academy Triunfadores campaign that guides Spanish-speaking families through the college planning process.
Small business growth is driving much of the advertising growth – and skewing towards digital media (Facebook and Google in particular). Additional economic growth driven by stimulus payments and a whiff of general market inflation supports the revisions to the US numbers.
The ANA announced it is launching a new awards program honoring in-house marketing teams to recognize and celebrate the impact their work has on their companies and brands.
“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”
ALMA headquartered in Miami, announces it has hired Christian Liu as its newest Executive Creative Director. Liu, who was previously serving as a Creative Director at mcgarrybowen in Chicago, is returning to alma for a second time, after joining the agency at the start of his career in 2005.
Estrella Media announced that it is launching EstrellaTV in the San Francisco Bay Area on full power television station KEMO TV, channel 50.
Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one! by Mark Duval / The Duval Partnership
The Black population of the United States is diverse. Its members have varied histories in the nation – many are descendants of enslaved people, while others are recently arrived immigrants.
Forgive me but today I’m going to start by reverting to examples from my past life in agencies. Remember paying a premium to be on a right-hand page within a magazine? Or to be first in the first break in the heavily promoted new TV drama? Or to be the last ad shown before the movie starts in the cinema? By Brian Jacobs / The COG
If you ask a CMO, “Who is your target consumer?” there’s a high probability the answer will be “Millennials or Gen-Zers.” By Isaac Mizrahi – Co-President of ALMA Agency
What else can you do when you’ve been working from home for a year with 2 kids under 13 doing online classes, a toddler, a pandemic puppy and you’re about to publish a kids’ book? Take on the Círculo Creativo. By Flor Leibaschoff – Director – Brand Creative – LERMA
In this edition of the Nielsen Total Audience Report: Advertising Across Today’s Media, we cast a new eye on advertising. We asked consumers: Where are you spending your time and how are you spending your money?
Many U.S. consumers began expressing an eagerness to start spending again late last year, and now it seems as though brands and advertisers are starting to catch up.
Not Content with the Status Quo
Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.
American distrust of the government has been rising since 1958
Women over 50 are more active, more ambitious and more influential than ever. They run companies, march for human rights and work daily to advance their communities, their families and their bottom lines. The 50-plus woman is successfully redefining these years as her new prime time, but a search for herself on-screen betrays her near-invisibility.
Comcast announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world.
The U.S. Census Bureau released a new report that examines trends in homeownership over the last 15 years.
