Alma announced the promotion of Michelle Headley, Angela Battistini, Leo Peet and Angela Rodriguez within its executive leadership team. These promotions come on the heels of a year in which the agency saw significant new business growth, adding 11 new brand partners and effectively growing its roster by 44%.
Even as the world begins to re-open more permanently, it’s clear that the pandemic will have a lasting impact on consumer behavior and brand-to-consumer engagement. By Heather Jordan, SVP, Product Management, Ad Intel, Nielsen
In this role, Roberto will lead initiatives that drive growth for Captura Group and its roster of clients. Roberto will further develop Captura Group’s Hispanic and digital-first capabilities that will enable its clients to effectively engage with and reach multicultural consumers.
ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.
Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.
A new Ipsos survey for the World Economic Forum finds that across the 27 countries surveyed, an average of 65% of all adults think that, in their country, someone’s race, ethnicity, or national origin influences their employment opportunities. When considering their own race, ethnicity, or national origin, an average of 39% say it has impacted their own employment opportunities.
When pandemics sweep through societies, they upend critical structures, such as health systems and medical treatments, economic life, socioeconomic class structures and race relations, fundamental institutional arrangements, communities and everyday family life.
THEMA America, a Canal+ group, company, has announced new leadership for its Once México cultural channel and for its U.S. international channel, which serves the Spanish-speaking market in the U.S.
Boxeo Telemundo returns with a revamped format that will feature live match coverage coupled with fight analysis and discussions around the latest boxing and MMA news stories.
There’s no doubt 2020 was a remarkable year – in the literal sense rather than the positive. Individuals, businesses, brands, governments and society have been tested like never before, and it is clear that the upheaval we saw early in the year is set to continue well into 2021.
Chief Outsiders released the results of their second annual CMO survey on what to expect this year in market trends and company growth.
CCOMGROUP won big at the 2020 American Advertising Awards presented by AAFMiami, taking home a total of 15 ADDY Awards— five gold and 10 silver.
Why Advertisers Can’t Afford To Stop Advertising
How often does your agency revisit its new business strategy? (Dare I ask…does it have a proper new business strategy, to begin with?) By Mark Duval – The Duval Partnership
New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content
The U.S. is rich in complicated history and diversity. While we may contend with a divisive society, Gen Z, could be key to bringing us together and elevating brand standards at the same time. As the first multicultural majority generation, Gen Zers under 18 are fueling culture plus interpreting and reinventing the American theme—and that is having an impact on Main Street and on Wall Street. By: Nancy Tellet, CMC Research Chair, Culture Marketing Council: The Voice of Hispanic Council
Challenge the status quo. Transform long-held beliefs and behaviors. Build a more equitable future, together. Businesses can help lead the way toward racial equity and our perspective can help you drive the change.
Newly-formed Mother Tongue announced it is the exclusive Spanish-language production partner of American Public Media’s (APM) award-winning educational podcast program, Brains On.
Largest Latinx virtual event to feature Dr. Anthony Fauci, Paola Ramos, John Leguizamo, Giselle Blondet and other renowned doctors, community leaders, activists, celebrities and influencers in a free special edition event taking place on Friday, March 12th
Walmart subsidiary Sam’s Club has appointed VMLY&R its first agency of record following a competitive pitch.
