Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Advertising agencies are exceptionally complex businesses, driven by digital / social media innovations, large and fragmented scopes of work, procurement-led fee reductions, holding company-led downsizings, and client pressures to get brands moving again. Agencies have developed hyper-targeted digital executions and ROI tracking tools to help their clients. What they have not done is develop new and better metrics for managing their own businesses.
Pan-ethnic labels describing the U.S. population of people tracing their roots to Latin America and Spain have been introduced over the decades, rising and falling in popularity. Today, the two dominant labels in use are Hispanic and Latino, with origins in the 1970s and 1990s respectively. More recently, a new, gender-neutral, pan-ethnic label, Latinx, has emerged as an alternative that is used by some news and entertainment outlets, corporations, local governments and universities to describe the nation’s Hispanic population.
However, as I have often found when writing posts over the last 14 years, the subject matter got away from me and I ended up with a summation of what all brands should do to drive profitable brand growth. by Nigel Hollis
“Boxeo Telemundo” makes its return to Telemundo this Friday, August 14 featuring the former World Boxing Organization (WBO) Latin Champion and Tijuana, Mexico native, Ricardo “Hindu” Espinoza against Colombian and recently undefeated fighter, Brandon “El Metrallo” Valdes for the vacant WBO Youth Super Bantamweight World Title.
Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration.
Calle Ocho Live announced that the late Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will perform in an epic virtual duet of the Calle Ocho Live festival that is taking place October 4th.
Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.
The Telemundo Station Group announced that Migdalia Figueroa is the new President and General Manager of Telemundo 31 / WTMO, the Telemundo owned station serving Spanish-speaking audiences in Central Florida.
The NBCUniversal Owned Television Stations division announced that Anzio Williams has been promoted to Senior Vice President of Diversity, Equity and Inclusion for the division.
Nielsen’s latest Diverse Intelligence Series consumer report, Cultural Connectivity Transformed: How Latinos are connecting while social distancing, explores how the Latino community is connecting through the COVID-19 pandemic.
Clipped by shrinking budgets and C-suite demands to demonstrate ROI for all their expenditures, marketers now face a curveball the likes of which they have never seen before: dealing with the marketing impact of COVID-19 and radical changes in consumer behavior. There will be winners and losers when the dust settles, and the media-spending decisions that marketers make now will have implications well into the future.
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic’s economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.
The biggest advertising agencies can be found in the largest metropolitan areas in the U.S. Since the days of Mad Men, Adland has been firmly centered in cities where trends are set, where art and culture thrive. Somewhat ironically, for an industry stunted at diversity and inclusion, advertising feeds on the vibrant cultures that coalesce in urban America. So, what does the advertising industry look like without big cities? That’s a question we may be asking ourselves as the pandemic radically changes our ways—and locations—of working.
The WGAW’s Inclusion and Equity Group has released its third Inclusion Report to call attention to the lack of inclusion and equity in the entertainment industry, providing detailed data on the status of writers from historically underrepresented groups.
Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.
As 2020 census workers begin knocking on the doors of millions of U.S. households that have not returned their census questionnaires, four-in-ten U.S. adults who have not yet responded say they would not be willing to answer their door, according to a new Pew Research Center survey.
s members of Generation Z (born 1996 to 2012) grow up and start to spend, consumer-packaged-goods (CPG) companies and retailers need to recognize that they are more than just a younger version of millennials (born 1980 to 1995). They are coming into adulthood with a distinct sensibility. That is one of the conclusions in our latest research report, The new age of the consumer.
