With culture in a state of volatility, uncertainty, and change – multicultural insights are more imperative than ever. An in-depth discussion with Alma and Urias Communications, gold and silver winners of the 2020 CMC Culture Account Planning Excelencia (CAPE) Awards. This webinar took an in-depth look at the art of planning and the cultural insights behind these award-winning campaigns.
A growing share of the marketing budget is managed according to the principles of targeted-performance marketing: personalized messages, direct impact measurement at the level of individual users, near-time optimization, and partial automation. This is especially true for digital marketing activities that drive conversion and purchase.
You’ve done the segmentation studies. You’ve parsed the data. You’ve sliced and diced every bit of learning you could get about your target consumer. (Maybe you even came up with a catchy name for your cohort, like “Determined Doers” or “Moms on a Mission.”) Now you’ve got a perfect picture of one very speci c type of individual. You understand their attitudes, their beliefs and their path to purchase. And you’re counting on these assumptions to inform every part of your digital marketing, from creative development and media placement to analytics and optimization. There’s just one problem.
It’s been a busy few weeks at Facebook, what with the ad boycott, hastily arranged meetings with agencies, bullish statements from Mark Zuckerberg (‘who needs advertisers, and in any case they’ll be back soon enough’), and remarks from the company and its supporters that there’s really nothing to see here at Facebook we were in any event cleaning out the Augean stables. No one believed them. By Brian Jacobs – The COG Blog
Numerous studies and guidance papers advise marketers on how to react during a recession to come out ahead of the competition, but very little has been written about agencies.
Americans are spending less of their total listening time with YouTube in 2020, and YouTube as an audio-only source is reaching fewer Americans in 2020, according to two updated datasets from Edison Research.
In part II of my “Women in the Workplace” series, I had an opportunity to talk to incredible women leaders about their views about women in the workplace and what it takes to build a true sisterhood among female colleagues. By Roxana Lissa
Views on how far the country has come on gender equality differ widely by gender and by partyA hundred years after the 19th Amendment was ratified, about half of Americans say granting women the right to vote has been the most important milestone in advancing the position of women in the country. Still, a majority of U.S. adults say the country hasn’t gone far enough when it comes to giving women equal rights with men, even as a large share thinks there has been progress in the last decade, according to a new Pew Research Center survey.
Two important narratives have been necessarily conflated as the novel coronavirus (COVID-19) has made its way around the world this year: the devastating impact of the deadly disease on the lives of millions and their loved ones and the almost immediate effect on the global economy.
The MIT Task Force on the Work of the Future, a multi-disciplinary initiative examining how emerging technologies are changing the nature of work, is launching a series of subject-specific research briefs by MIT faculty that will help frame national discussion and policies regarding work, technology, and how we can create greater shared prosperity in the country.
The campaign, called “A New Frontier in Beer,” features the brand’s flagship craft brew, Sea Señor Mexican Lager, and launches with :30-second ad spots in both English and Spanish.
Real change needs empathy, not sympathy. It takes life experience, not advertising expertise. And it requires rising leaders to re-imagine the ‘fit it in or get out’ industry we’ve inherited. By William Esparza – CEO of hyphenated
Failure is one of the most important sources of success – especially in times of Covid-19 – but only when companies allow their employees to experiment and adapt to changing customer needs. And fast feedback is necessary if companies are going to allow their employees the leeway to fail fast. by Manfred Maier – Global Platform Solutions Lead Customer Experience at Kantar
GroupM announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.
The fourth season of the hit sports reality competition Exatlón Estados Unidos is ready for its big comeback on Monday, July 13 at 7pm/6c on Telemundo. Viewers can enjoy the new era of Exatlón when the 15 impressive athletes – seven from the Famous Team (Red Team) and eight from Team Contenders (Blue Team) – return to the competition to vie for the $200,000 grand prize.
You’ve heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.
During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. By Ana López – Prisa Brand Solutions Americas Marketing Director and Multicultural Marketing and Digital Communications Consultant.
Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.
Influencer marketing is now big business, but it comes with challenges. How can marketing and communication professionals ensure influencers have the right impact on their brand?
In this episode, Myrna de Jesus, Strategist from Zubi, talk her amazing marketing career and the importance for a company to build trust with their audience.
