SouthNorte Beer Co. unveils Hispanic effort
The campaign, called “A New Frontier in Beer,” features the brand’s flagship craft brew, Sea Señor Mexican Lager, and launches with :30-second ad spots in both English and Spanish.
Article placement: Top News
Opinion: Why the holding company model doesn’t make room for diversity
Real change needs empathy, not sympathy. It takes life experience, not advertising expertise. And it requires rising leaders to re-imagine the ‘fit it in or get out’ industry we’ve inherited. By William Esparza – CEO of hyphenated
How to make customer experience feedback a source of innovation
Failure is one of the most important sources of success – especially in times of Covid-19 – but only when companies allow their employees to experiment and adapt to changing customer needs. And fast feedback is necessary if companies are going to allow their employees the leeway to fail fast. by Manfred Maier – Global Platform Solutions Lead Customer Experience at Kantar
GroupM launches Multicultural Marketplace
GroupM announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.
EXATLON ESTADOS UNIDOS is back at Telemundo
The fourth season of the hit sports reality competition Exatlón Estados Unidos is ready for its big comeback on Monday, July 13 at 7pm/6c on Telemundo. Viewers can enjoy the new era of Exatlón when the 15 impressive athletes – seven from the Famous Team (Red Team) and eight from Team Contenders (Blue Team) – return to the competition to vie for the $200,000 grand prize.
Why are we still talking about Millennials? [PODCAST]
You’ve heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we look into the minds of Millennials as the first of them turn 40. Learn what truly makes this generation different from the rest.
Multicultural Marketing: Respect, Diversity and Responsibility
During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets. By Ana López – Prisa Brand Solutions Americas Marketing Director and Multicultural Marketing and Digital Communications Consultant.
AI Can Make the World Better—Here’s How
Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.
Are influencers having the right impact on your brand?
Influencer marketing is now big business, but it comes with challenges. How can marketing and communication professionals ensure influencers have the right impact on their brand?
Rebuilding Trust [PODCAST]
In this episode, Myrna de Jesus, Strategist from Zubi, talk her amazing marketing career and the importance for a company to build trust with their audience.
How perceived differentiation contributes to abnormal returns [REPORT]
The BrandZ Top 100 Most Valuable Global Brands 2020 just launched and it will probably come as little surprise that Amazon is the world’s most valuable brand, growing 32% over last year. More surprising might be the results of a new analysis reviewed in the report which finds that perceived difference helps explain abnormal returns. by Nigel Hollis
More Digital Innovation by 2030 Aimed at Enhancing Democracy [REPORT]
A majority expect significant reforms aimed at correcting problems in democratic institutions and representation will take place in the next decade. Many say this will result in positive outcomes for the public good; others are less convinced A large share of experts and analysts worry that people’s technology use will mostly weaken core aspects of democracy and democratic representation in the coming decade. Yet they also foresee significant social and civic innovation between now and 2030 to try to address emerging issues.
Axis Agency declares indépendance from Interpublic Group (IPG)
The Axis Agency announced that its leadership team, Armando Azarloza, CEO, and Carmen Lawrence, COO, has acquired ownership of the brand from its parent company, Interpublic Group (IPG).
Innovation And Technology Will Lead Brand Growth [REPORT]
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new ANA report.
Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares [REPORT]
As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.
Plotting the course for 5G innovation [REPORT]
Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.
‘Latinx’ And Gender Inclusivity
Latinx was originally formed in the early aughts as a word for those of Latin American descent who do not identify as being of the male or female gender or who simply don’t want to be identified by gender. More than likely, there was little consideration for how it was supposed to be pronounced when it was created. Nevertheless, people have attempted to assign some pronunciations to it. The most common way to pronounce Latinx is the same way you would Spanish-derived Latina or Latino but pronouncing the “x” as the name of the English letter X. So you get something like \luh-TEE-neks\.
Leading with Purpose: The Power of PR in 2020 [PODCAST]
Learn from 2020 PRWeek Hall of Femme recipient Natalie Boden, founder and president of BODEN, about the power of PR and how brands can build trust, reputation and drive market growth in 2020.
100 Most Valuable Global Ranking reveals growing power and influence of technology [REPORT]
The world’s most valuable brands have seen their total brand value increase by 5.9% despite the economic, social and personal impacts of COVID-19, according to the 2020 BrandZTM Top 100 Most Valuable Global Brands ranking released by WPP and Kantar. The total brand value of the Top 100 global brands reached US$5 trillion, equivalent to the annual GDP of Japan. It has increased by 245% since 2006, when the total brand value first reached US$1 trillion.
Anticipating Consumer Needs – Today & Tomorrow [REPORT]
When was the last time you reconsidered your approach to consumer monitoring? Your usual methods of tracking consumer trends may work well under typical, everyday market conditions—but these are not everyday market conditions.
