Estrella Media, Inc. announced that its EstrellaTV network is now available over the air in the Corpus Christi market. Effective Monday, June 8, EstrellaTV started broadcasting on Station K21OC on channel 54.2 in Corpus Christi.
To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy. How can this happen?
Throughout the Covid-19 pandemic, consumers have been highly attentive to companies’ concrete actions, especially regarding health protocols, reliability and pricing. When choosing vendors and products, people care about what companies do, not just what they say. Advertising and social media messaging thus should tightly align with the material steps a company takes in the marketplace.
Agencies and publishers will face a paradigm shift in the months to come as marketing priorities realign in light of the novel coronavirus (COVID-19) outbreak. Advertisers will demand their media partners, moving forward, drive value at the bottom of the purchase funnel.
NBCUniversal Telemundo Enterprises announced that it has joined forces with Amazon to publish new Spanish-language content on Alexa, Amazon’s cloud-based voice service, available through the company’s family of Echo devices.
Cinelatino will host BORICUATÓN de Cinelatino, a marathon of popular Puerto Rican films, to celebrate Boricua culture in observance of this year’s Puerto Rican Day Parade in New York, one of the myriad festivals and parades cancelled amid the COVID-19 crisis.
The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2020 Culture Account Planning Excellence (CAPE) award winners, originally created in partnership with HispanicAd.com. Alma took top honors with its Pepsi Campaign, which won Best in Show as well as a Gold award for Best Cultural Insight. LERMA/, MediaCom, Republica Havas, Urias Communications and Wieden + Kennedy also were among the agencies honored.
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation, opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. For more than 20 years, we have used our collective voices, reach, and commitment to create an industry that is more inclusive, understanding, and reflective of diverse segments. Although we have done a lot, it is not enough.
A recent KPMG survey of 1,000 consumers in the U.S. revealed that consumer behavior and purchasing patterns are rapidly changing, and is impacting consumer and retail companies. As consumer-facing businesses adapt to the “new reality,” they face more challenges to innovate and reinvent their businesses to survive.
After 11 weeks of lockdown and quarantine in most of Europe and Asia, and as lockdown are starting to be relaxed in most markets, linear TV viewing levels are gradually returning to 2019 levels in many markets but we are still seeing the last two weeks up 4% to 10% vs 2019, despite the lack of sports and fresh content on TV. In Canada, the US and the UK, viewing has fallen below 2019 by now. In the US in lockdown week 11, viewing was down -4% on Persons 2+ and -13% on adults 18-45. The return of major sports competitions (European Soccer, NASCAR etc) may sustain consumption in June.
As communities across the country started opening up, and in anticipation of the Memorial Day holiday weekend, advertising agency, d expósito & Partners, launched a public service campaign, called “Lucha vs El Virus.” The campaign was designed to engage the Hispanic community and encourage compliance with public health practices during the COVID-19 pandemic. Inspired by Mexican professional wrestling (Lucha Libre) and their use of colorful masks to conceal their identity, the campaign seeks to help slow the spread of the virus by encouraging people to wear masks in a way that is eye-catching, fun and interactive but with a very serious message.
NGL Collective has announced the launch of Hispanicize #UnidosTogether Virtual Summit, the largest virtual gathering of Latinx influencers, content creators, entrepreneurs and media and entertainment innovators grounded by NGL’s #UnidosTogether initiative aimed at being a force for good in the Latinx community. Led by NGL’s iconic Hispanicize platform, the FREE half-day virtual summit will take place on Wednesday, July 1st and represents a massive opportunity for brands to meaningfully connect with the Latinx audience during COVID recovery, and participate in the important conversation surrounding Black and Brown communities.
Agencies and our trade press have been busy opining on what it all means for this or that sector, whilst, one hopes, diligently planning for their own futures. Agencies are due to hit the reset button, but just before they agree to ‘restore factory settings’ it might be an idea to ask whether the old model is any longer fit for purpose. By Brian Jacobs
BOTTOM LINE: While its likely not totally shocking at this point, we think that April increasingly feels like the bottom, and the linearity of the quarter appears to be much better in May, with expectations for continued rebound into June. Our and the Street’s 2Q20 estimates are largely in the range of where the companies indicated they were pacing for the quarter in April/early May, and our expectations are that there is likely upside to revenue numbers of at least 4-7%. We will be waiting to see how June shapes up, as well as color around 2H outlook before refining our estimates, but numbers are likely going higher.
While it is common for many Hispanics in the radio business to dream of owning their own station or stations, historically they have found it to be a path under construction, with many roadblocks. By Amador Bustos
As the coronavirus continues to spread across the U.S., brands are looking for ways to stay connected to consumers and to understand the impact of the virus on their lives in real-time, especially among multicultural groups who have been hit disproportionately.
Telemundo Deportes presents the return of Premier League’s 2019-20 season starting Wednesday, June 17 with Aston Villa vs. Sheffield United at 12:55 p.m. ET on the Telemundo Deportes app, followed by second-place Manchester City hosting Arsenal live at 3:15 p.m. ET on Universo and the Telemundo Deportes
Personalization remains a tall order. Its possibility does not mean that every company is equipped or mature enough to realize its promise. All the data in the world isn’t terribly useful if marketers can’t put it to work — and putting it to work requires organizational capability at multiple levels of the marketing enterprise.
Economic anxiety remains high, but we have found a new normal in lockdown even though we miss our lives. We are though already turning towards the next steps as constraints on our lives begin to ease.
For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks passed. Now, as states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
