This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV. I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before. By Ana Ceppi
To unleash the true power of purpose, it needs to be fully activated and continuously measured
Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.
With Latinos poised to become the largest ethnic minority group in the electorate this November, Telemundo released an in-depth study examining a wide range of political and social views of young Latinos, the driving force behind Hispanic voter growth. In partnership with BuzzFeed News, the report titled “Young Latinos: A Generation of Change” includes a national online survey of registered Latino voters aged 18 to 34 and provides a detailed look at one of the country’s fastest-growing and most dynamic voting groups in this year’s historic election.
Seven best practices for getting the most out of today’s addressable, multi-everything mediascape
Andrés Cantor, Gene Bryan, d expósito & Partners to receive Pioneer in Hispanic TV Awards at Hispanic TV Summit on Sept. 21. The honorees in the first class to receive the Rafael Eli Pioneer in Hispanic TV Award have shared their thoughts about what the award means to them personally, and reflections of the man for whom the award is named. By Joe Schramm, Schramm Marketing Group
It’s a strange time, and we are getting a lot of conflicting signals on the economy’s health. On the one hand, marketing budgets are thawing, some agencies are making a return (of sorts) to the office, and new business is underway. There are signs that we’re moving in the direction of normalcy. By Mark Duval – The Duval Partnership
The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.
The National Association of Broadcasters (NAB) announced the launch of new spots recognizing the importance of local radio and TV stations in delivering important news and information to their communities.
In 2019, Bridgeway Community Church created and published this inspiring video about “I am from” written by Juan Delgado. The interesting part, is that if you are from Puerto Rico love fills your heart and a tear comes to your eye. Now, with that said imaging this video created for every Spanish speaking country of the Americas. That’s how complex we are as Hispanics in the USA, It is 2020 and it resonates and there is a lesson for marketers and ad agencies. HIRE AN EXPERT.
It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —”these are the times that try (our) souls…”
Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner. By Isaac Mizrahi – Co-President of ALMA
Carla Santiago has been appointed General Manager of Edelman Miami effective September 1st.
The mood of the country has changed — and brands must respond in kind
Allow me to state the obvious: 2020 has been – and continues to be – messy for many retailers and those who support them. In addition to worrying about the fundamental health and safety of our employees, families and loved ones, the pandemic has tested our abilities to adjust, adapt, reimagine… and survive in real time. On-premise businesses have become highly creative in how they sell, what they sell and to whom they sell.
Video conferencing has become such a fixture in our everyday lives that it will change the future of work for the better. By Rosemary Ravinal
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Social Marketing Report for our readers.
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers. Curated by Gilbert Davila, President/CEO, Dávila Multicultural Insights and Chairman of the Association of National Advertisers Multicultural Conference and Alliance for Inclusive and Multicultural Marketing (AIMM).
That the COVID-19 crisis shines a spotlight on socioeconomic inequities in the United States is not news. In particular, the 60 million Hispanics and Latinos in the country have experienced a disproportionate share of the health and economic effects of the pandemic. They are about three times more likely than white residents to test positive for the virus, experience more challenges with accessing care, and are more economically vulnerable. As 18.7 percent of the US population, Hispanics and Latinos are a disproportionately young group of voters, workers, entrepreneurs, and consumers—and a group projected to grow from 17 to 22 percent of the workforce by 2030. The population’s size and composition make it crucial to the US economy and society, and its vulnerability threatens the country’s overall recovery from the pandemic.
There’s been a raft of articles published this year making a strong argument for continuing to advertise through the COVID-19 pandemic, as well as the recession that will follow. You may or may not agree but perhaps an understanding of just how much you stand to lose could help when thinking about your short to medium term plans. Where and what are the risks of stopping or cutting back on advertising and how do you mitigate against these risks through the worst recession on re
