IAB’s sixth 2020 buy/sell-side survey sees the “light at the end of the tunnel” for digital advertising, according to media buyers and sellers. In short: Digital ad spend for 2020 is expected to end with a 6% increase versus 2019. The news, however, is dour for traditional media.
HABLA NOW, the latest installment of the award-winning “Habla” series from HBO Latino, debuts FRIDAY, SEPTEMBER 18 (9:00-10:00 pm ET/PT). The one-hour documentary special features testimonials from U.S. Latinos sharing their personal experiences directly to the camera for a national audience, in both English and Spanish. The special features chef and humanitarian José Andrés, Olympian Laurie Hernandez, actress Diane Guerrero, Emmy nominated journalist Mariana Atencio and many more.
Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing “Mexicans are” in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.
Following a recent IPA report on The Future of Account Management, there have been a number of articles questioning the role’s value. Its future is in doubt. The conversation is troubling, and agencies should pay close attention to the underlying concerns. By Mark Duval – The Duval Partnership
Vidoomy naeed Monica Fitzsimmons as Vice President Multicultural Sales in the country. With the aim of multiplying its operations and strengthening its activity in the North American market, its arrival continues with the international growth that the company has sustained since its inception and which has increased during this year.
Recreational fishing has reached new diversity milestones, according to a new industry study from the Recreational Boating & Fishing Foundation (RBFF).
There is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose. Not just a purpose created by the marketing department. But rather enterprise-wide purpose that guides an organization and gets translated into the marketing for its brands, that appeals to and attracts talent at all levels, and that ladders up to how the organization behaves in its actions and reactions.
The 2020 holiday shopping season will close out an intense, unpredictable year for retailers and consumers alike. With ebbs and flows in retail sales and COVID-19 infection rates, retailers are entering an unprecedented holiday season.
Dallas based ad agency LERMA/,announced its alliance with TXV Partners.
Amazon Studios has acquired worldwide rights to Oscar-nominated and Emmy-winning filmmaker Matthew Heineman’s The Boy from Medellín, a deep-dive into the life of Colombian-born superstar J Balvin.
eMarketer principal analysts Mark Dolliver and Yory Wurmser and forecasting analyst at Insider Intelligence Eric Haggstrom discuss whether Uber, Lyft and Airbnb can make a comeback. They then talk about what kids are doing with their increased screen time, location data consent and how comfortable Americans are with normal, everyday activities
Do you remember the big productions in Los Angeles, when the agency stayed at Shutters? Do you remember the big productions? Do you remember those three-hour flights each way, to attend a 90-minute new business meeting? Do you remember when you had to wear pants for a meeting with a CMO? I don’t. By Aldo Quevedo – Principal, Creative Director, LERMA/
In the midst of the COVID-19 pandemic, many U.S. CEOs remain confident in the growth prospects of the domestic economy and their companies and are accelerating investments in digital transformation, according to a study released today by KPMG LLP, the U.S. audit, tax, and advisory firm.
Community Marketing & Insights (CMI) has been conducting LGBTQ consumer research for over 25 years.
The number of persons age 2 and older in U.S. TV Households is estimated to be 307.9 million, which represents a 0.2% increase from last year. Increases in U.S. Hispanic (+1.9%), Black (+0.9%) and Asian (+2.7%) TV households were also seen, due to estimated increases in population growth.
In an industry 4.0-driven future, marginalized groups may continue to face challenges securing opportunities. Through a coalition approach, employers can help disrupt barriers to employment and access untapped talent.
PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. by Kimberly Aldunate
While most U.S. colleges and universities work toward ensuring their advertising materials reflect the diversity of their student body, it wouldn’t be a stretch to say that many would agree with the 91 percent of U.S. marketers who believe “there is still room for growth.” And marketing professionals aren’t alone.
Pursuant to the agreement, Univision will sell to Liberman WLII-DT, Caguas-San Juan, and the stations which repeat its signal across the island: WOLE TV-DT, Aguadilla in the Western Area and WSUR-DT, Ponce in the central area. Univision is not selling, and will continue to operate, sister station WSTE-DT (TeleIsla Channel 7) as well as its radio properties, including Uforia.
Latinos wield formidable economic clout.
