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How CPG companies can sustain profitable growth in the next normal

The arrival of the COVID-19 pandemic suddenly and completely reshaped the consumer landscape at the start of 2020. At the same time consumer packaged goods (CPG) companies were looking to break out of a decade of inconsistent growth, many saw their expectations of growth replaced by a struggle for survival, while others had to ramp up production to meet never-before-seen spikes in consumer demand.

What Brands Mean by Brand Purpose

The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for

The Pandemic Is Accelerating Time Spent with Mobile Video and Gaming

As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.

The CEO moment: Leadership for a new era

COVID-19 has created a massive humanitarian challenge: millions ill and hundreds of thousands of lives lost; soaring unemployment rates in the world’s most robust economies; food banks stretched beyond capacity; governments straining to deliver critical services. The pandemic is also a challenge for businesses—and their CEOs—unlike any they have ever faced, forcing an abrupt dislocation of how employees work, how customers behave, how supply chains function, and even what ultimately constitutes business performance.

Cultural Relevancy in the film industry [ANALYSIS]

The multi-cultural and international film industry is poised to develop true, realistic and un-sensationalized cultural-image-identity in the movie and series production business sector to reflect in-depth cultural nuances that are integral and loyal to a human segment regardless of the culture.

4 Steps to Boost Marketing Efficiency Now

Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.

Hispanic Television Summit “Rafael Eli Pioneer in Hispanic TV Awards” recipients announced

Coming on the heels of the recent announcement that actor-producer-director Diego Luna will be the 2020 recipient of the Award for Outstanding Achievement in Hispanic Television, Future PLC’s Broadcasting + Cable and Multichannel News magazines have released some of the industry leaders who will also be recognized during the Awards ceremony at the 18th Annual Hispanic Television Summit.   They include Karina Dobarro, SVP, Multicultural, Horizon Media who will receive the Executive Leadership in Hispanic Television Award (Media Category) and Julio Vaqueiro, Anchor, “Noticias Telemundo Fin de Semana” who is to receive the CultureX Leadership Award.  The Rafael Eli Pioneer in Hispanic TV Awards will be presented in different categories.  Gene Bryan, CEO, Hispanic Media Sales will receive the recognition as the Pioneer in Hispanic Media, while the Pioneers in Hispanic Creative Advertising are the team at d expósito & Partners, including Daisy Expósito-Ulla, Chairman, CEO; Jorge Ulla, Partner, Chief Ideation Officer; Fernando Fernández, Partner, Chief Client Officer; Gloria Constanza, Partner, Chief Contact Strategist; Louis Maldonado, Partner, Managing Director, John Ross, Partner, Chief Financial Officer, and Paco Olavarrieta, Chief Creative Officer.

4A’s Challenges Nielsen to Maintain Separate National In-Home and Out-of-Home TV Viewership

The 4A’s announced that the organization is challenging Nielsen’s decision to combine national in-home and out-of-home television viewership into a single data stream*.  This stream will be used in calculating ratings and inventory pricing at the start of the 2020-21 broadcast television season – and will also affect C3 and C7 ratings.  This decision will negatively impact both agencies and marketers and their ability to distinguish data streams to support pricing, analysis and audience understanding.

Telemundo announces 3rd Season of “LA REINA DEL SUR”

Following the May reveal of its 2020-21 season lineup and as part of NBCUniversal’s “30 Rock: A One-Time Special” Upfront event airing tonight at 8pm ET/PT on NBC, Telemundo announced international superstar Kate del Castillo (Bad Boys for Life, The 33, Ingobernable, Weeds, All About Nina) will reprise her role as Teresa Mendoza in a third season of “La Reina del Sur.”

CNN Audio expands podcast portfolio with ‘El Chapo: Two Faces of a Capo’

CNN Audio expands CNN en Español’s podcast portfolio with the launch of “El Chapo: Two Faces of a Capo.” Narrated by journalist and CNN en Español anchor Fernando del Rincón, the six-episode podcast series follows the trial of Joaquin Guzman Loera, publicly known by his drug cartel alias “El Chapo,” and his reputation as a ruthless drug trafficker.

Advertising In the Time of COVID-19

The COVID-19 pandemic has transformed many aspects of consumers’ lives and brought numerous sectors of the world economy to a halt. During this chaotic and stressful time, marketers are desperately searching for paths to stability. TV advertising, for instance, continues to be an important way for brands to connect with consumers. Drawing on the company’s Ad Intelligence service, COVID-19 Barometer and Creative Guardrails studies, Kantar has found that the TV advertising landscape is changing for both consumers and brands.

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