OTT in the marketing mix: where marketers are going wrong and what they can do to fix it
Over-the-top streaming just had its largest quarter of growth in Q1 2020, yet many brands are having trouble finding success on this emerging platform or not investing at all. It is the fastest growing channel by ad dollars in the US and has recently gained the largest share in time spent viewing of any channel across all ages. The data shows OTT is changing the way consumers view video content and provides advertisers a familiar way to plan and reach them.
The United States Census Bureau has engaged the integrated digital agency Sensis to provide enterprise-level social media and digital marketing support services to tell the story of the U.S. Census Bureau. Sensis, along with partner Deloitte Consulting LLP, will create engaging and educational digital content to tell the story of the U.S. Census Bureau and how its data powers American society.
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months, I will discuss some of these consequences, in each article targeting one specific area of our business environment. By Isaac Mizrahi – Co-President – ALMA
Technology has transformed the way consumers shop for cars, and the novel coronavirus (COVID-19) pandemic is accelerating this pre-existing trend. Data has proven that many of the shifts in behavior we saw at the peak of the pandemic are here to stay and an enhanced online shopping experience will become the norm for many more industries.
1. in Recruiter: “I’ll call you tomorrow.”
Consumers are using more connected personal devices to organise, curate and discover media. In other words, in theory, consumers can go anywhere they want for news and information. The industry is responding and is designing offerings to revolve around these personal preferences. This offers many new opportunities for brands but it also comes with challenges.
Months after the novel coronavirus was first detected in the United States, the COVID-19 crisis continues to upend Americans’ lives and livelihoods. The pandemic has disrupted nearly every routine in day-to-day life. The extent and duration of mandated lockdowns and business closures have forced people to give up even some of their most deeply ingrained habits—whether spending an hour at the gym after dropping the kids off at school, going to a coffee shop for a midday break, or enjoying Saturday night at the movies.
During this quarantine we’ve been naming new products, creating new campaigns, doing planning and/or resetting objectives for clients and business prospects because we’re certainly in uncharted territory. It’s like playing a game while the rules are changing (We play to set the new rules.) I’d like to share some thoughts that I’ve identified as a result of this process. By Pablo Carpintero
Over 1,000 advertisers have paused ads from Facebook for the month of July to support the Stop Hate For Profit campaign that seeks to pressure the social media network to make a better effort to remove hate speech and harmful content from its platform. In response, Facebook shared plans to address demands.
The State of Data is a recurring research initiative designed to help U.S. advertising, marketing, and media practitioners better understand how their peers are investing in and using audience data as a fundamental pillar of their customer acquisition and engagement efforts.
A majority of Americans think social media companies have too much power and influence in politics, and roughly half think major technology companies should be regulated more than they are now, according to a new Pew Research Center survey that comes as four major tech executives prepare to testify before Congress about their firms’ role in the economy and society.
As Americans continue to cope with the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism in the United States, nearly half (45%) say their brand preferences have changed. Close to three quarters (74%) said the recent protests against racial injustice have made it more important to support businesses that improve diversity and inclusion, according to new research by global communications consultancy Ketchum.
You don’t need a smart-arse blogger to tell you that these are uniquely difficult times, nor that some things won’t ever be the same again. All of us have examples to hand – from our attitudes towards home working, to how we feel about walking into shops or eating in restaurants right through to the likelihood of ever again paying for anything with cash. By Brian Jacobs / The Cog Blog
The report highlighted that identifying diverse suppliers represents a significant challenge for marketers. To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
EstrellaTV announced that its hit talent search show Tengo Talento, Mucho Talento recently resumed production amid new COVID-19 safety protocols.
The arrival of the COVID-19 pandemic suddenly and completely reshaped the consumer landscape at the start of 2020. At the same time consumer packaged goods (CPG) companies were looking to break out of a decade of inconsistent growth, many saw their expectations of growth replaced by a struggle for survival, while others had to ramp up production to meet never-before-seen spikes in consumer demand.
The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for
As Americans hunkered down under stay-at-home orders for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally. Some long-term trends, such as greater consumer interest in mobile video and gaming, accelerated as people sought diversion. Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously.
