Personalization remains a tall order. Its possibility does not mean that every company is equipped or mature enough to realize its promise. All the data in the world isn’t terribly useful if marketers can’t put it to work — and putting it to work requires organizational capability at multiple levels of the marketing enterprise.
Economic anxiety remains high, but we have found a new normal in lockdown even though we miss our lives. We are though already turning towards the next steps as constraints on our lives begin to ease.
For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks passed. Now, as states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.
What brands are doing to attract the talent they need to help them lead in the new economy
As the dust begins to settle and we get a clearer view of what the future might look like, one thing is certain: it won’t look like it did pre-COVID. Agencies aren’t headed back to the office en masse anytime soon. Many aren’t bringing their entire teams back. And many won’t occupy the same physical spaces. By Mark Duval – The Duval Partnership
Whether we are happy or sad, animated or tired, relaxed or anxious, in a group or alone – alcohol can enhance almost any emotion. But how can marketers best connect with their audience? By Renita Jude / Global Consultant, Media, Insights Division
Join us for a conversation with David Chitel, Founder & CEO, NGL Collective, to discuss their action-oriented initiative #UnidosTogether, as well as updates to NGL Collective.
As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis.
Two-thirds of advertising sellers—including publishers, platforms and programmatic media sellers—have had advertising rates decline since the Covidlockdown began.
Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.
A study in contrasts: Republican and Democratic strengths and weaknesses in party identificationRepublicans hold wide advantages in party identification among several groups of voters, including white men without a college degree, people living in rural communities in the South and those who frequently attend religious services. Democrats hold formidable advantages among a contrasting set of voters, such as black women, residents of urban communities in the Northeast and people with no religious affiliation.
There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the thousands of communities across the U.S. And importantly, a new Nielsen analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March
The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era.
Bilingual and bicultural, most second-generation Hispanics (and those who immigrated early in life) must navigate the nuances of both American and Latino ways of life. Often the only English speaking members of their families, they are the interface of their family’s online purchasing decisions and digital transactions.
In this interview, coincidentally recorded the morning of George Floyd’s murder, Derek Walker of brown and browner Advertising, offers his candid view of multicultural marketing, race, and racism in America.
2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America, and during the next few months I will discuss some of these consequences in each article targeting one specific area of our business environment. By Isaac Mizrahi / Co-President of ALMA
Limited resources aside, smaller brands can learn a lot from their larger competitors when it comes to maximizing their marketing efforts
Marina Filippelli, who previously served in a double capacity at Orci as COO and Director of Client Services, has been named CEO.
Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic.
The ANA’s SeeHer, in collaboration with Getty Images, released guidelines on how marketers can use inclusive imagery to achieve diversity in their advertising amid the COVID-19 pandemic, in which advertisers are reviewing and changing their messaging.
