Demystifying Artificial Intelligence for Advertising and Marketing
When it comes to transformational technologies, the irony that unites them all is how they’re routinely hyped before proven, applied, or even understood among CMOs and marketers. By the time they change the world, people barely notice and are well onto shinier objects. Technological innovations morph and rebrand as they spread throughout society and the business sector. The information superhighway, grid computing, and personal digital assistants (PDAs) are just a few examples.
I’ve wanted to do a post about trends in agency positioning ever since I wrote about agency taglines. What I expected to find was a significant overlap in the key terms and positioning statements across agencies. When I circled back to write it up, however, that wasn’t the case as much as I’d expected. The reason, I suspect, is that I selected some of the top-ranked agencies for this exercise. Were I to revisit this topic with a larger group of agencies, including small to midsize agencies that are not necessarily in the “top 100,” I think I’d find a huge amount of redundancy in positioning statements. by Mark Duval – The Duval Partnership
A year following Hurricane Maria, both the population and poverty rate declined in Puerto Rico.
Anllelic Lozada is an Integrated Account Executive at Grupo LMH in Puerto Rico.
Televisión Dominicana will air Circo Soledad, a stylized, circus-like concert featuring all the best of legendary Billboard Latin Music Award-winner Ricardo Arjona, on Saturday, September 28, at 9 p.m. ET / 6 p.m. PT.
As the recession fades into the past, Hispanic income has been rising. However, it remains well below the average for total US households. For our latest report on the Hispanic cohort in America, we took a look at their attitudes on finances, finding that they are less upbeat than US consumers in general about their current economic situation. But a sense of upward mobility is an important part of their outlook.
TurboTax announced it is be celebrating the U.S. Hispanic community and entrepreneurs with the launch of #LatinxCulturepreneurs. The Hispanic Heritage Month digital campaign highlights Latinx entrepreneurs who have built businesses rooted in their Latinx heritage. #LatinxCulturepreneurs strives to inspire and support future culturepreneurs by highlighting the journey and advice of a four extremely passionate and talented individuals.
The Yankelovich Multicultural Marketing Study of 2006 revealed that Hispanics were three to five times more likely than the general market to respond to direct mail. Is that still the case now that we are firmly entrenched in the digital age? By Karla Fernandez Parker – Senior Marketing Executive, Branding and Advertising
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? by Philip Collier – Global Director of Innovation / Kantar
Over 32,000 respondents from the LGBTQ (lesbian, gay, bisexual, transgender and queer) communities in 130 countries participated in CMI’s 13th annual survey. 200+ LGBTQ media, events and organizations worldwide partnered with CMI in this year’s study, helping to present diverse, representative data from across the community. This survey was fielded in English, Spanish, French and Hungarian languages.
The Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) honored three Latinas who are leveraging their influence to uplift the Latino community at its annual scholarship program at the Conga Room at LA Live on Thursday, Sept. 12.
While many automotive manufacturers are abandoning sedans in favor of crossovers, SUVs and pickups, not all U.S. consumers are following suit at the same pace, according to new analysis from business information provider IHS Markit.
Univision Communications Inc. and Amazon announced that they are partnering in the U.S. to introduce new Spanish-language skills on Alexa, Amazon’s cloud-based voice service.
Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep Wrangler.
The analysis examines local broadcasting’s impact on the economy through direct employment, its ripple effect on other industries and as an advertising medium for messaging consumers. Local radio and television’s influence on the national economy as well as all 50 states and the District of Columbia is broken out in the study.
