For multicultural marketers, the need for real-time research and insights about COVID-19 and multicultural consumers is paramount. By understanding the impact of Coronavirus on multicultural consumers, brands will be best positioned to formulate and execute plans to address this impact and build long-term, mutually beneficial relationships with multicultural segments who will be critical growth drivers across industries.
More than 200 sellers shared current insights and their future predictions on the impact of the Coronavirus pandemic on advertising revenue. They give perspectives on what sellers find most challenging to their operations and what they want buyers to know.
An in-depth guide to measuring the relationship between ad exposure and business outcomes
As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.
The unfolding public-health and possible economic disaster of the pandemic will disproportionately affect black Americans—unless stakeholders respond immediately.
Last year, the two launched a startup, a marketing and media content consulting practice called New Majority Ready, LLC. The company cites statistics saying over 53% of the U.S. population under 50 lives in a multicultural or blended household. By Court Stroud
Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.
Telemundo Deportes will present Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19
Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.
During this time of uncertainty due to the COVID-19 pandemic, Grammy Award Winner, Pitbull has risen to action by creating a genuinely encouraging message of hope and faith, designed to invoke a sense of positivity and strength in people of all ages. “I Believe That We Will Win (World Anthem)” is a song of much-needed inspiration for humanity!
Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.
Technology will lead to dramatic changes in the agency model, but experts say the effects could be good for clients and agencies alike
Miami based Boden, launched the COVID-19 Hispanic Public Relations Resource, an online guide that helps brands connect with and support the Hispanic community.
LERMA, a Dallas-based creative agency, has released a report which includes recent research findings from several sources, including Russell Research.
NCSolutions (NCS) released new data showing average household grocery spend has fallen since the COVID-19 Extreme Buying peak but still remains elevated at 23% higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix reminiscent of pre-COVID-19 shopping patterns—indicates consumers have entered a new purchasing stage: Home-Confined Buying.
The latest information from Comscore shows that television viewing continues to rise as millions of Americans enter a new month remaining mostly indoors to comply with public health measures.
More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.
Listos California and Univision issued the following statements upon releasing a series of ads across Univision platforms urging California’s vast Spanish-speaking community to #StayHomeSaveLives.
Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
Faced with the realities of the COVID-19 pandemic, those of us working in market research are feeling the same uncertainty as everyone else. And yet market research professionals have an important role to play, by putting their management teams in touch with customers and offering sound, evidence-based advice. by Nigel Hollis
