Article placement: Top News

Will the demise of TV force advertisers to measure effectiveness?

For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening.  by Nigel Hollis

COVID-19: The Unexpected Catalyst for Tech Adoption

Challenges arising from the spread of the new coronavirus (COVID-19) are likely to accelerate the use of existing and new technologies and tools as consumers go into lockdowns, millions are forced to work from home and digital connectivity takes even more of a hold on everyday habits.

Content Marketing imperative grows in face of Industry & Customer event cancellations

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.

Cannes Lions postponed

Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.

What You Need to Know About Generation Alpha

Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.

Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media

Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.

COVID-19: Impact on CPG and Retail [REPORT]

The coronavirus is top of mind for all right now, and understandably so. There remain a lot of unanswered questions about how bad things may get and how long it will take for them to resolve.

COVID-19 and the Hispanic Community: 6 Important Considerations

The U.S. Hispanic community faces enormous health disparities, from a lack of health insurance to a lack of trust in the healthcare system and much more. Today, given the unforeseen and unprecedented impact of the COVID-19 pandemic, the Hispanic community more than ever needs the support of organizations and brands, big and small, as we all continue to navigate the burgeoning COVID-19 crisis.

Media Economy: How Far Down is Down? [Hispanic Media Flat]

On March 9, The Myers Report predicted a potential $1 billion to $3 billion loss in advertising spending in 2020 and an additional $1 billion to $3 billion in 2021 due to coronavirus (COVID-19) realities. We projected total marketing communications budgets could decline by $3 billion to $11 billion in each year. Based on the actions of the past week, we now believe the most likely budget reductions will be closer to last week’s worse-case scenario.

2020 Media and Entertainment Industry Outlook [REPORT]

As the streaming wars intensify, can consumers expect to see more diverse on-demand options in the year ahead? Kevin Westcott, Deloitte’s US leader of telecommunications, media, and entertainment, explores the biggest media trends for 2020—from content re-aggregation and ad-supported video to esports and 5G.

How brands can survive the COVID-19 crisis

The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands?  by Nigel Hollis

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

How to lead a team who is suddenly working from home [MUST READ]

The professional impact of keeping a healthy distance (and tips for remote team meetings via video).  As Coronavirus continues to spread globally, millions are joining an impromptu remote workforce overnight. It’s more important than ever to know how to communicate effectively when working from home.  By Leah Bonvissuto

Growth Hacks for Minority, Women-Owned Enterprises [PODCAST]

Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn’t slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale.

Coronavirus Is Changing How Consumers Shop

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

Puerto Rico’s National Basketball League premieres on WAPA Deportes and on WAPA América

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Payment Terms: Current Practices for Marketing Services [REPORT]

Given member interest resulting from coverage in the advertising/marketing trade press regarding changes in payment terms being implemented by a handful of companies to some suppliers, ANA initiated research to determine if such changes were isolated examples or reflective of a broader trend. The answer is clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

Skip to content