In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.
At this year’s Advertising Week New York , brands, advertising agencies, and technology platforms came together to share insights around a common theme: How do we better align to customer expectations in an age of constant digital disruption?
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
AIRE Radio Networks and LaMusica announced that the queen of reggaeton, Ivy Queen, has joined its newly created Latin-artist based marketing platform,
Tony Nieves, MARCA President and co-founder, announced that Charles Neugebauer has been named VP, Executive Director of Strategic Services.
Earlier this year the ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being of the industry. By Bill Duggan
Marketers can become a bigger part of the emerging cultural conversation across platforms. Streaming media has opened doors to brands trying to reach Hispanic consumers.
As viewers, you probably agree that we’ve never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of television, no matter how TV is now defined.
Using a dashboard to measure and present key performance indicators (KPIs) is essential for any marketing team. A central repository of the most critical indicators of your business’ health helps inform strategy and tactics, and it lets the C-suite make adjustments that can steer the company on a better course.
Consumers are somewhat optimistic about holiday shopping this year with 86% telling us they will spend the same or more this holiday as they did in 2018. On average, they will spend $1,284 on gifts, travel and entertainment, a modest increase of 2.7% over last year.
The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.
Get highlights from day one of the 2019 ANA Masters of Marketing Conference in one minute.
Get the highlights from industry leaders in one minute at day two of the 2019 ANA Masters of Marketing Conference.
Get highlights from day three of the 2019 ANA Masters of Marketing Conference in one minute.
Advertisers will spend more on social media platforms than on print for the first time this year, according to Zenith’s Advertising Expenditure Forecasts. Advertising expenditure on social media will grow 20% this year to reach US$84bn, while advertisers’ combined expenditure on newspapers and magazines will fall 6% to US$69bn.
For years, the business world has been enraptured by the concept of big data. But the era of big data will not last forever. In fact, the replacement knocking on the door is one that might sound counter-intuitive: small da
With a growing population and a strong attachment to their roots, Hispanics are asserting their cultural influence and carving a space for themselves in the U.S. For many years, advertisers were given a binary choice on how to best reach Hispanic audiences. Either you reach them culturally through Spanish language media or pray that your general market message resonates enough to engage them through traditional media outlets. By Mike Reid / Pandora
I have long been convinced that our basic, human motivations are changing far less slowly than the means to satisfy them; witness this post from 2014. Maybe that is why I enjoyed John Sills’ far more extensive exploration of the subject in a recent WARC article. by Nigel Hollis
With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
