In the age of anxiety, global challenges like trade, politics, inequality, and the state of the natural environment have captured much of the public’s consciousness. What’s not getting enough attention are timely examples of human innovation — the kind that will help drive a more sustainable future. There are two such milestones this year from which to draw inspiration.
Increasing the number of companies led by women and multicultural entrepreneurs is not a top priority among the venture capital industry, despite data suggesting VCs acknowledge the opportunity to maximize returns, according to a new report and survey released by Morgan Stanley.
Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced five industry leaders will join its new Chair Gonzalo Del Fa, president of GroupM Multicultural, as the newest members of the CMC Board of Directors. Natalie Boden, founder & president of BODEN, Izzy Gonzalez, head of cross platform sales for CNN en Español, Pete Lerma, principal & founder of Richards/Lerma, Steve Mandala, president of advertising sales and marketing for Univision, and Rafael Urbina, chairman & CEO of VIX will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.
As promised, I’m drilling down further on the positioning of the “full service”-classified agencies from Adweek’s list of the 100 Fastest-Growing Agencies. By Mark Duval – The Duval Partnership
10th Anniversary Hispanicize, the largest event of its kind, connected well over a thousand Latinx trendsetters, social media influencers, content creators, marketers, advertisers, social and political activists, as well as A-list celebrities last week, October 17-19, 2019, at the iconic 73-story InterContinental Los Angeles Downtown.
Brands old and new are participating in the direct-to-consumer model, and this graphic depicts essential stats as well as tips for getting started in this space.
I was honored to participate with experts from Edelman, Catalyst and Social Global Leaders in a panel discussion at Enactus about the future of work. Our collective perspective was clear: As a result of radical technology-driven disruption, organizations and their leaders must acknowledge their profound influence on redefining how work gets done. By Fiona Grandi
Financial independence is one of the many markers used to designate the crossover from childhood into young adulthood, and it’s a milestone most Americans (64%) think young adults should reach by the time they are 22 years old, according to a new Pew Research Center study. But that’s not the reality for most young adults who’ve reached this age.
Latinos aged 50 and older spend an average of $46 per month on beauty and personal grooming products, nearly double the $25 spent per month by the general 50-plus population. Despite spending nearly $7 billion in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new AARP survey has found.
Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation’s expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.
Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.
Why brands must forge deeper, more personalized relationships with consumers for future growth. By Valeria Piaggio, SVP and Head of Identity and Inclusion Insights at Kantar Consulting
A new report, The Older Population in Rural America: 2012-2016, shows that 17.5% of the rural population was 65 years and older compared to 13.8% in urban areas.
Traditionally, organizations haven’t viewed the customer experience as a singular thing owned by one particular person or department. That’s changed, as brands have worked to put customers at the forefront—and it’s given modern CMOs new importance as owners of that experience.
While marketers admit their future growth and success will rely on leveraging deeper relationships with customers, 43 percent surveyed by the CMO Council admit that their organizations identify “transactional” as being the top attribute and descriptor of their customers.
I realise that the idea of a ‘brand’ is one of those ill-defined concepts that causes endless confusion. We all use the same word and yet can assign it very different meanings. Given that a blog post is meant to stimulate discussion, I am going to propose a definition and we can see where things go from there. by Nigel Hollis
In Norbert Weiner’s landmark 1950 book, The Human Use of Human Beings: Cybernetics and Society, he shares a model for the future of communications and media that is, in fact, applicable today. “Entropy,” he theorizes, “is the original sin.” It’s a tendency in the universe toward the loss of differentiation, and a failure to differentiate among multiple choices leads to chaos. To Weiner, chaos means complete stasis, where everything is so balanced that there is no differentiation of energy and effort, resulting in complete “uselessness, thus creating stasis and chaos.” Entropy is the Second Law of Thermodynamics.
The reach of connected TV (CTV) now extends to more than half of all American homes, providing a unique set of opportunities for marketers to reach television audiences with advertising experiences that are as dynamic, interactive, and measurable as those employed in digital environments. Increasingly, marketers are looking for ways to take advantage of this expanding new medium to drive results, grow their bottom line, and deliver important KPIs in ways that traditional linear television cannot.
Lotus Communications Flagship Los Angeles Spanish stations KWKW and KFWB announce the promotion of Rebecca Posen to the position of Director of Sales.
Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure of any member of the C-suite. The median life span in the role was 28 months in 2018, dropping from the 31-month median tenure a year earlier, according to Spencer Stuart. While some departing CMOs are tapped for internal roles beyond marketing, such as general manager, more often than not they are shown the door and move on to their next gig.
