By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. Thanksgiving… that American symbol of gratitude, togetherness, and stuffed turkey. But step into a Hispanic home on this holiday, and you instantly feel how … Read more
By Luis Miguel Messianu There’s a magic—and a challenge—in the pages of Miguel de Cervantes’ Don Quijote de La Mancha that has bewitched dreamers across centuries. This is not simply a tale of a man who saw giants in windmills; it’s the manifesto for anyone daring to reimagine reality, anyone reckless enough to build a … Read more
Today’s consumers are multidimensional, layered with stories, culture, and lived experience. When brands see people fully, not as fragments but as whole human beings, something powerful happens. Connection deepens. Trust strengthens. Growth follows. The new #SeeALL video, developed by AIMM member Egami Group, captures this truth beautifully. It is more than inclusive marketing; it is … Read more
By Steve Boehler A surprising thing happened… As I left my local Starbucks and began to open the door, another customer approached from outside. I held the door open for them, as my mother taught me long ago. And then the surprise occurred: She smiled and thanked me. I’ve been thinking about this for days. … Read more
By César Martínez – Media Executive | Acquisition, Content & Programming | Entertainment & Sports | Multi-Platform (TV/OTT/Social) For decades, our audiovisual industry in Latin America has operated in fragments —each market building its own stories, formats, and strategies without fully leveraging the regional scale. Yet the global entertainment map has changed. Platforms demand volume, … Read more
In recognition of Diabetes Awareness Month and World Diabetes Day, Avocados From Mexico and cross-cultural agency BeautifulBeast are raising awareness for diabetes, one of the top health challenges affecting U.S. Hispanics. Launching on November 14, the campaign is a true collaboration among Avocados From Mexico, the American Diabetes Association (ADA), and the GRAMMY-nominated and Latin … Read more
The survey was conducted online from August through October 2025 among 402 senior marketing leaders. In addition, a Gartner survey of 426 business leaders, conducted in September and October 2025, revealed 82% of leaders say their company’s identity will need to significantly change to keep pace with the impact of AI on markets. “The CMO … Read more
The Interactive Advertising Bureau (IAB) released its 2025 Creator Economy Ad Spend & Strategy Report, revealing a surge in U.S. creator economy investment that is reshaping modern media strategies. Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024. The report found creator economy ad spend is … Read more
Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily. Which online platforms do Americans most commonly use? YouTube and Facebook remain the most widely used online platforms. The vast majority of … Read more
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed. Beyond these technological advances, the nature of measurement within marketing is … Read more
By Steve Boehler – Founder, Mercer Island Group: Marketing Management Consulting If you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a better partner to the agency? What should we be doing more of, and … Read more
MediaCo Holding Inc.announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025. “Albert’s appointment to our Board reflects our recognition of his contributions to our organization, as well as our alignment with his vision and leadership approach to … Read more
By Luis Miguel Messianu The rumors swirling about DDB’s potential sunset feel like a seismic jolt to the soul of advertising—a heartbreak, a reckoning, and a test of our industry’s collective memory. “Cuando el río suena, agua lleva”: when rumors carry this much weight and momentum, it’s time to brace for the truth and respond … Read more
By Lukas Partners Team Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. Roles of PR & Advertising for Brands … Read more
The dramatic rise of digital audio platforms and technologies over the last decade has been chronicled by Edison Research’s Share of Ear® study. Listening to streamed audio content on phones, computers, smart speakers, and smart televisions now dominates the audio sphere. While AM/FM radio is available on all these digital devices, the radio receiver remains … Read more
The Hispanic Public Relations Association (HPRA) honored trailblazers in communications, journalism, and advocacy during the 2025 ¡BRAVO! Awards Gala. The event brought together industry leaders to celebrate excellence, creativity, and leadership in advancing authentic Latino narratives. Emceed by speaker and Emmy Award–winning journalist Eliecer Marte, the organization celebrated the program’s 11th anniversary, which also honored … Read more
The International Puerto Rican Heritage Film Festival (IPRHFF) announced the winners of its 2025 edition, marking a milestone year of exceptional achievements in film, storytelling, and Puerto Rican cultural representation. Celebrating its 15th anniversary, the festival was held from November 12–16 and featured a selection of the 104 films that were submitted, in a dynamic … Read more
Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel. To download report, CLICK … Read more
Reaching a target audience in an attentive state (with the right content) is a widespread equation for effective brand communication. But should it be? Are reach and attention enough to influence people to buy, and continue buying, your brand? This paper, drawing on WPP Media’s database of 1.2 million consumer purchase -journeys, shows that the … Read more
By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. Economic volatility, cultural polarization, and organizational misalignment have made it challenging to connect insight to action. … Read more
