How a Cross-Cultural Pioneer is Defining the Next Era of Inclusive Marketing Technology As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like? At this year’s ANA’s AIMM Forum in Miami, Los Angeles-based ACENTO … Read more
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named Super AM/FM radio and podcasts as deserving of the “Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
By Leopoldo Garcia – Brand Partnership & Business Development Director The Golden State Warriors generated $200M+ in revenue from their media arm last year. The Dallas Cowboys created their own streaming content studio. Real Madrid has 650M+ social followers—bigger than most media networks. The pattern? Sports teams are no longer just rights holders. They’re media … Read more
Noticias Telemundo has been recognized with a 2025 Walter Cronkite Award for Excellence in Political Journalism for its primetime news special “100 Días de Trump.” The special, which aired in March, took an in-depth look at President Donald Trump’s first 100 days in office. Established in 2001 and presented by the USC Annenberg School for … Read more
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only … Read more
By Andrea Salas – VP, Content & Production | Executive Producer & Showrunner After more than 30 years creating and producing stories across different formats and genres, I’ve seen trends, platforms, and audience habits evolve in ways we never imagined. But one thing remains constant: the power of drama. For a long time, many believed … Read more
Canela Media announced that it will head into 2026 in a position of strong leadership due to the many advancements and successes the company has experienced over the last year continuing to lead the U.S. Hispanic media landscape with breakthrough innovation, record audience growth, and award-winning data precision. As the company closes a milestone year, … Read more
MediaCo Holding Inc. announced that EstrellaTV closed out October 2025 with historic ratings momentum, delivering its largest year-over-year monthly percentage gain among Adults 18-49 since the network began with Nielsen measurement in March 2010. “These results underscore MediaCo’s commitment to investing in content that speaks authentically to Hispanic audiences and the communities we serve,” said … Read more
reVolver Podcasts announced the debut of Esto es Fútbol Mundial, a new weekly program created in collaboration with Mundial Sports Network and Mundial Group Inc.. The show delivers an energetic blend of analysis, debate, and commentary on the week’s most talked-about soccer stories — from local matches to the biggest global tournaments. Hosted by veteran … Read more
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies. She held an important role in several agencies throughout her career. She started in SAMS in NY in the … Read more
By Lisa Torres – Founder & Principal, The LIT Group Co. It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. But too many organizations are still built for a world that doesn’t exist. Culture isn’t a campaign. It’s a system: one that determines how you plan, hire, invest, and … Read more
By Karla Fernandez Parker As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. There’s much to be positive about, as revealed … Read more
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA. We live in a world of change and the way big brands manage their media is not exempt from … Read more
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year. After nearly 12 years leading WNJU, and a distinguished 40-plus year career as a media executive, Cristina is ready to focus more of her time on her friends and … Read more
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema. Running like a highlight reel with depth, GEMS reflects Miami’s cultural mosaic—presenting acclaimed films, new discoveries, and a strong current of Spanish-language cinema. This … Read more
By Lenore A. Brinson – Executive Director | Nonprofit Management If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. Because leadership isn’t about applause — it’s about alignment. It’s about having the courage to make decisions that may not be popular, but are rooted … Read more
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry’s foundational tool as AI transforms the media ecosystem and impacts how consumers search for information. The annual report, which can be accessed here, draws on survey data from nearly 1,000 … Read more
Key Highlights Integrated PR is essential. In today’s fragmented media landscape, a unified approach to PR is no longer optional. It’s essential for cutting through the noise and effectively reaching scattered audiences. Consistency is key. Integrated campaigns ensure consistent messaging and branding across all channels, from traditional press releases to social media and blogs, which … Read more
By Tristan Waldvogel PR/Comms PROs! Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs? A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. International folks, mostly from the U.K., Europe, and Australia, jump into the comments saying, “this … Read more
By Pranav Piyush– CEO @ Paramark Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: “What’s the biggest mistake you see in how companies measure marketing?” There are 4 that come to mind every time… 1. No clear definition of success Everyone wants to … Read more
