Bibiana Grau, U.S. Hispanic Market figure, passes: A legacy and a tribute.

Bibiana Grau, who was a well-known player in the U. S. Hispanic Market and part of the multicultural communications scene, passed away in New Jersey recently.  From industry founding father Eduardo Caballero to notable players like the late Jackie Bird, at Hispanicad.com we proudly recognize the legacy of valued individuals whose work has left a … Read more

Why market research needs government-funded university research to thrive

By Mario X. Carrasco How government-funded university research has shaped the insights industry The market research industry is built on innovation. Whether it’s new ways of collecting data, developing predictive models or finding more accurate ways to understand human behavior, much of what we use daily as market researchers can be traced back to one … Read more

Hispanic Radio’s Best Celebrated With 2025 Medallas de Cortez

By Cameron Coats Radio Ink celebrated the best in Hispanic radio Wednesday evening as the 2025 Medallas de Cortez award winners were officially announced from a tough, competitive field during a special ceremony at the Hispanic Radio Conference in Houston. The evening’s highest honor, the Medallas de Cortez Lifetime Leadership Award, was presented to López … Read more

How do Latinx consumers find out about what’s happening in the world?

Understanding where and how Latinx consumers get their news is important for brands and organizations looking to connect meaningfully with this influential and diverse audience. Horowitz Research’s latest study, FOCUS Latinx: Social, Cultural & Political Shifts 2024, confirms something many of us, myself included, have experienced firsthand: Younger Latinx are turning to social media for … Read more

TELEMUNDO to premiere BAHAR: ESENCIA DE MUJER ON JULY 14 AT 10PM/9C

Telemundo announced the premiere of the hit Turkish drama Bahar: Esencia de Mujer for Monday, July 14 at 10pm/9c. Featuring a stellar cast led by Demet Evgar (Fuego del Destino) as Bahar, Bugra Gülsoy (Todo Por Mi Hija) as Evren, and Mehmet Yilmaz AK (Secretos de Sangre) as Timur, this compelling series delivers an inspiring … Read more

Telemundo Station Group Joins Telemundo on “One Year To Go” Celebrations for the FIFA World Cup 26 With Premiere of ‘Tras La Huella Del Fútbol’ Special on June 11

NBCUniversal Local’s Telemundo Station Group will join Telemundo in celebrating the “One Year to Go” milestone to the start of the FIFA World Cup 26™ on June 11 with the premiere of the original documentary Tras La Huella del Fútbol, which will be presented on the 31 Telemundo-owned stations and Telemundo free, ad-supported streaming TV … Read more

Genuine effort trumps artificial intelligence? Ozempic & costly signaling.

By Gonzalo López Martí – Creative Director www.LMMiami.com/   Let’s say you received an invitation to a wedding by email or by text message three days before the event. What would your reaction be? You’d most possibly conclude that the bride and groom are not particularly invested in throwing a memorable, let alone lavish bash. … Read more

The Customer Journey Is Cross-Brand, but Our Infrastructure Isn’t

By Carter Lassy Marketers have spent years chasing the consumer across devices, platforms, and channels. Omnichannel strategies, identity graphs, and measurement frameworks all aim to capture what we call “the journey” — a sequence of media-consumption experiences that signals interest or intent and, ideally, ends in a transaction. To read more, CLICK HERE. Courtesy of … Read more

54 agency biz dev mistakes

What are the top 54 pitch mistakes agencies make? Robin and I were delighted to present 54 Mistake Agencies Make in New Business Development during the annual Build A Better Agency Summit presented by Agency Management Institute. Forbes calls it the #1 conference for agency executives. This is the ideal agency conference for small to … Read more

What Web Browsing Data Tells Us About How AI Appears Online [REPORT]

An analysis of one month of browsing data finds that around six-in-ten respondents visited a search page with an AI-generated summary. But visits to more in-depth content about AI were relatively rare. As artificial intelligence (AI) advances rapidly and becomes increasingly commonplace in online spaces, the American public has shown a clear wariness about its … Read more

Spanish Broadcasting System Sells Puerto Rico TV to Christian Media Group

Spanish Broadcasting System, Inc. (SBS) has entered into an Asset Purchase Agreement for the sale of WVEO(DT), WTCV(DT), and WVOZ-TV Puerto Rico to Word of God Fellowship, Inc., a Christian faith-based broadcast owner-operator known as Daystar Television Network. This strategic sale reinforces SBS’s focus on its core audio and digital businesses, continuing SBS’s industry-leading radio … Read more

Bustos Media acquires Radio Caliente 97.9 FM in Milwaukee

Bustos Media of Wisconsin, LLC announced the purchase of Radio Caliente 97.9 FM, formerly WJTI and now W250BN (97.9), from El Sol Broadcasting, pending FCC approval. “This purchase has a special meaning for our company since it is our 20th anniversary serving the Milwaukee, Wisconsin Hispanic Market. Radio Caliente has an established and rich history … Read more

Inside the Science of Building Brand Trust Through Storytelling

Trust is at the heart of effective communication today, particularly when it comes to science and healthcare. In a time when mistrust of institutions is growing, communicators must prioritize building authentic connections rather than relying solely on facts and figures. It’s not just about relaying information. Brands must understand audience concerns and engage in storytelling … Read more

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Luchadores Productions, a certified 100% diversity-led and owned full-service creative production studio, co-founded by veteran Director/Executive Producer Alfredo De Villa and Emmy Award-winning Executive Producer Robert Teitel, announces its official launch. With a mission to craft premium, human-centric content, Luchadores Productions partners with brands and agencies to deliver compelling narratives. What separates Luchadores from the … Read more

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