Article placement: Top News

Telemundo Unveils Most Extensive Spanish-language FIFA World Cup™ Presentation in Broadcast Television History as It Marks 100-day Countdown to FIFA World Cup 2026™ 

With 100 days to go until the kickoff of FIFA World Cup 2026™ on June 11, 2026, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., unveiled its most expansive coverage plan ever—featuring 700 hours of programming highlighting a fully live on-site presence at all 104 matches, coupled with dedicateddailyshows and an unprecedented … Read more

Mediaco adds to executives to team

Sigma Audio Networks, the multicultural audio network powered by MediaCo appoints of Jason Corelli as Senior Vice President of Integrated Audio Sales. “Jason’s decision to join Sigma Audio speaks to where the audio marketplace is heading,” said Elisa Torres, CEO and President of Sigma Audio Networks. “As brands prioritize growth audiences and measurable scale, they … Read more

America’s Fastest-Growing Consumer: Radio at the Center of Growth

A Market Brands Can’t Afford to Ignore In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It’s a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story. Despite driving the majority of U.S. population growth and … Read more

Price premiums are the ultimate measure of successful professional relationships. Holding Companies have failed to achieve them

By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York.  Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue’s pricing is commodity-like, indicating the ineffectiveness of agency work. Price of Creative Agency Work over 33 years (Price per ScopeMetric® … Read more

Telemundo Leads as the Most-Watched Spanish-Language Network in Primetime Year‑to‑Date Across Key Demos

Telemundo reinforces its leadership in 2026, wrapping up the February broadcast month as the #1 Spanish‑language network in Monday–Sunday primetime year‑to‑date among both Adults 18–49 and total viewers, according to Nielsen. Driven by the success of Exatlón Estados Unidos, Dinastía Casillas and Lejos de Ti, Telemundo averaged 339,000 Adults 18-49 and 1.1 million total viewers … Read more

The New American Child

By Tony Hernandez Through my work on the Immigrant Archive Project, I have interviewed thousands of immigrants about the lives they left behind—and the ones they built here. But some of the most revealing interviews I have ever conducted took place much closer to home. I interviewed my parents, and I interviewed my three daughters. … Read more

THE 2028 GLOBAL INTELLIGENCE CRISIS

What if our AI bullishness continues to be right…and what if that’s actually bearish? What follows is a scenario, not a prediction. This isn’t bear porn or AI doomer fan-fiction. The sole intent of this piece is modeling a scenario that’s been relatively underexplored. Our friend Alap Shah posed the question, and together we brainstormed the … Read more

Many U.S. Counties Had High Poverty Rates Over 20 Years

ByC raig Benson In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates. The latest ACS release allows us to compare changes in poverty rates in most of the nation’s 3,144 counties … Read more

Latina Fandom Report. [REPORT]

There is a 22 point purchase influence gap between Latina fans and White female fans. 41% vs. 19%. What it means, plainly, is that every dollar invested in reaching a Latina fan has the potential to do the work of two. Not because Latina fans are impulsive consumers, but because they are influential ones. Latina … Read more

Behind the Game

By Maiver Yepes How did sports go from being a simple spectacle to becoming one of the most profitable industries in the world? The answer lies not only in the athletes, teams, or leagues, but in the power of marketing to transform passion into business, fans into communities, and events into global brands. Today, it doesn’t … Read more

Branding: last names vs lame names

By Gonzalo López Martí – LMMiami.com When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. No silly puns, portmanteaux, or made-up novelty words. Some colleagues of mine believe that ad … Read more

Lotus Los Angeles Announces Expansions at Lotus Communications / KFWB

Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB. With Myra Berenice anchoring afternoons, KFWB now delivers live, local personalities connecting with listeners throughout every key daypart from 5:00 a.m. to 6:00 p.m. This milestone completes … Read more

Amancio Victor Suarez passes ….

Amancio Victor Suarez, 89, of Coral Gables, Florida, passed away peacefully on February 20, 2026. Born in Cuba, Amancio lived a life defined by vision, resilience, and purpose. A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was … Read more

The Future Of AI Marketing Looks A Lot Like Its Past

By Tom Kaneshige – Chief Content Officer: CMO Council Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. What’s striking about revisiting CMO Council research and themes from the mid-2000s is how eerily familiar … Read more

CTV surpasses linear TV in US consumption, but mobiles environments still underutilized

By Harry BrowneH – VP – TV, Audio & Display Innovation at Tinuiti 𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? It’s common to focus on the transition from traditional linear TV to CTV. It’s a dramatic shift, it’s occurring on the biggest screen in the … Read more

TelevisaUnivision & reVolver Podcasts expand partnership

TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S. Under the expanded relationship, TelevisaUnivision will serve as the ad sales representative for reVolver Podcasts in Mexico, providing local market expertise, deep advertiser relationships, and a powerful … Read more

Watching the Index: Hispanic Sampling in a Sensitive Climate

By Steve Allan – Research Director, Inc. I am not of Hispanic descent. I can assume that anyone who is, is likely feeling stressed right now. The point of this piece is not to discuss US immigration policy or to address the anxiety some of its implementation is causing. This is about radio listening. Of … Read more

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