In the complex world of clinical research, recruiting patients for specialized studies is inherently challenging. This difficulty is amplified significantly when dealing with an already elusive population – individuals living with hydrocephalus who rely on existing VP or VA shunts for their well-being. This patient group is not only rare, but identifying and engaging them … Read more
Telemundo 52 / KVEA is expanding its local sports lineup with the launch of Pasión Fútbol, a dynamic new 30-minute weekly soccer program debuting new editions on Sundays immediately following Premier League soccer matches. Co-hosted by Telemundo 52 Sports Anchor Alejandro Navarro and Acceso Total’s Silvana Effio, the show will feature match highlights, showcase rising … Read more
Over the past few years, we’ve seen seismic shifts in how Latinos see themselves, how they feel about their place in society, and what they expect from brands, employers, and the country at large. With this wave of the study, following those from 2018 and 2023, we now have a clearer, deeper understanding of the … Read more
In a blog about inflation you might expect some reference to an obscure “law” of economics. I’m going to pivot and refer to an obscure law that doesn’t find its genesis in economic theory — Hofstader’s Law: “It always takes longer than you expect, even when you take into account Hofstader’s Law.” Normally, Hofstader’s Law … Read more
Generative AI has the potential to transform marketing—not just by making existing processes faster or cheaper, but by enabling entirely new kinds of creativity, deeper connections, and new services for consumers that were never before possible. But if AI is viewed only as a way to cut costs and reduce headcount, we will choke off … Read more
Horowitz Research’s latest study, FOCUS Latinx: Advertising in a Digital World, uncovers a clear message for brand marketers: Personalization works, especially with Latinx consumers. In fact, Latinx consumers are very receptive to ads that reflect their interest and behaviors. More than two-thirds (67%) agree digital technology makes it easier to find products and services that … Read more
Canela Media, a leading technology and innovation multicultural media company, announced that for the second year in a row, has been included on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list provides a data-driven snapshot of the most successful companies within the economy’s most dynamic … Read more
By Rishad Tobaccowala Own Your Work , Shape Your World ! 76 percent of Gen Z wants to work for themselves Many young folks come into a market place where there are either few jobs or jobs that they believe will not help them grow. The future increasingly is porfolio careers with 67% of Gen … Read more
By Jeremy Lockhorn – SVP, Creative Technologies & Innovation The advertising industry is no stranger to transformation. It tends to come in waves. Over the last roughly 30 years, we’ve witnessed three major disruptions to our ecosystem: The internet, which made the world’s knowledge accessible with a keyboard and a mouse; … Read more
By Matt Brooks and Karin Brewster, Opinion for The Conversation Immigration has dominated recent public discourse about Florida, whether it be the opening of Alligator Alcatraz, a migrant detention facility in the middle of the Everglades, or Florida Gov. Ron DeSantis declaring an “immigration emergency” for the state that has lasted more than two years. … Read more
By Santiago Solutions Group In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. To thrive in this environment, companies need a new model … Read more
For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research … Read more
By Mario X. Carrasco Are AI tools inclusive? We’re halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how … Read more
By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a … Read more
By Lauren Stiebing – Founder & CEO at LS International | Helping FMCG Companies Hire Elite CEOs, CCOs and CMOs The Chief Marketing Officer is quietly being replaced. Not by a person but by a mindset. Over the past 12 months, we’ve seen a growing trend in FMCG. According to a recent Financial Times piece, … Read more
By Gonzalo López Martí – Creative Director www.LMMMiami.com/ I was hanging out with a group of colleagues. Naturally, we ended up playing the #1 parlor game of 2025: what jobs will survive the march of AI? “Manicurist”, pondered half-jokingly a friend with a decade-long career in the market research realm. She’s onto something. A mani-pedi … Read more
Instagram is filled to the brim with dazzling images, authentic heartfelt posts, and the occasional sponsored post all about the latest diet fad. Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, … Read more
d expósito & Partners (dex), one of the nation’s most recognized multicultural advertising and marketing agencies, today announced the launch of résonant, a dedicated public relations and social media practice designed to help brands authentically engage with today’s dynamic and diverse audiences. résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to … Read more
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more
Marketing is full of binaries. Traditional versus digital. TV versus TikTok. Art versus science. But none may be more counterproductive — or more deeply entrenched — than the false choice between brand and demand. To read more CLICK HERE. Courtesy of The Association of National Advertisers
