Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
Telemundo Global Studios (TGS) launched the TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.
Economic losses due to bot fraud are expected to total $5.8 billion globally this year, but for the first time ever more fraud will be stopped in 2019 than will succeed, according to the fourth Bot Baseline report from White Ops and the ANA (Association of National Advertisers).
According to Forbes’ 50 most influential CMOs of 2018, most are grappling with three important issues that center on understanding changing relationships between consumers and brands, defining ways to offer the very best customer experience, and defining how to make their brands more human and approachable. By Terry Soto
Over 100 years after women in the UK won the right to vote, women’s sense of self-empowerment still lags behind that of men. Women with lower self-esteem are motivated by different values then their high self-esteem peers. Closing the self-esteem gap could help improve how all women feel about themselves… but also change the brands they buy. by Amy Cashman -co-CEO Insights Division UK Kantar
Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a more than 25% of the U.S. population by 2050 — translating into large buying power — this group is also creating businesses at 15 times the national rate.
Telemundo Deportes, the exclusive Spanish-language home of the FIFA Women’s World Cup France 2019™, unveils its campaign for the tournament, honoring female soccer athletes’ achievements in the U.S. and around the world, under the tagline “If they fought to play it, watch what they are going to do to win it.”
The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.
Fewer people in the US are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of US social network users will be mobile-only in 2019.
One of the frequently asked questions about the “plumbing” that enables the multi-touch attribution process to function is how individual users are tracked.
Latin America’s FMCG industry ended 2018 at a low point. Q4 was the third consecutive quarter to record a drop in consumption across the region, with shoppers buying 0.9% less than they did in Q4 2017.
In the latest episode of “Behind the Numbers,” eMarketer principal analyst Mark Dolliver looks at how “access” has shaped millennials’ expectations. How do they differ from other generations?
Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.
I know that good ad targeting can make a big difference in the short-term impact of a digital campaign. And I also know that success is relative. Better targeting increases the probability of reaching a person likely to buy your brand; it does not guarantee it. But are advertisers really investing enough time in creating the right profiles for accurate targeting? by Nigel Hollis
Advertisers report that they expect, on average, to spend $18M in 2019 in digital video—nearly 25% over last year. We are seeing this growth occur across all categories—with Media and Entertainment reported up +75%, and Fashion and Apparel up +45%, since 2018.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The world is filled with people that are of different nationalities, religions, ethnicities, races, languages, sexual orientations, cultures etc. In America, a lot of those differences that embodies a person are what makes the U.S. different from other countries as more people are breaking free to be their authentic self in a multicultural society. By Quenitra Knight, – Multicultural Marketing Communication Certificate, Student
The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association’s commitment to the Hispanic and Multicultural communities at CMC’s 2019 Annual Summit. The session will take place on Wednesday, June 12, at 9:00 a.m., at the Statler Hotel in Dallas.
While media attention often focuses on “Cord Cutters” – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
With eMarketer estimating that 55 percent of American households now sport at least one connected television (CTV) device, it’s safe to say that connected TV has arrived. Advertisers are embracing the opportunity presented by this next phase in the evolution of television.
