AI’s white guy problem isn’t going away [REPORT]
The numbers tell the tale of the AI industry’s dire lack of diversity. Women account for only 18% of authors at leading AI conferences, 20% of AI professorships, and 15% and 10% of research staff at Facebook and Google, respectively. Racial diversity is even worse: black workers represent only 2.5% of Google’s entire workforce and 4% of Facebook’s and Microsoft’s. No data is available for transgender people and other gender minorities—but it’s unlikely the trend is being bucked there either.
Now, more than ever, customer experience makes or breaks brands. In our smartphone era customers’ praise or complaints are amplified. Who remembers the United Airlines brand crisis, in which $1.4 billion in value was wiped out overnight when a passenger’s bad experience went viral on social media? To grow value, brands have no choice but to deliver a great exp
Majorities say race, ethnicity shouldn’t be considered in hiring and promotions As the United States becomes more racially and ethnically diverse, and as companies from Wall Street to Silicon Valley grapple with how to build workforces that reflect these changing demographics, Americans have a complicated, even contradictory, set of views about the impact of diversity and the best way to achieve it.
Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.
GALLEGOS Unitedand LUNA United showcased “Storytellers” at CAAMFest Film Festival 37. The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
Influencer marketing is one of the fastest growing segments in the worlds of marketing and advertising. For better or for worse, brands and agencies continue to commit financial resources. Projections show that by the year 2020, between $5-10 billion will be spent on influencer-based programming and marketing. The high level of growth ensures that the competition to justify the budget spend will be fierce. Even as the marketing budgets dedicated to influencer marketing continue to grow, a deep understanding of the culture of influence is less certain. 
While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a result, manufacturers and retailers are amplifying the attributes of their offerings by touting their key attributes.
As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions. The Culture Marketing Council: The Voice of Hispanic Marketing will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a series of powerful panels, taking place June 10-12 at the Statler Hotel in Dallas and covering topics critical to connecting with today’s complex and multicultural mainstream.
Consumer-packaged-goods (CPG) manufacturers are feeling pressure from all sides. For one, consumers are becoming more value conscious and less brand loyal. They’re also steadily shifting spending away from traditional brick-and-mortar stores toward channels with higher costs to serve, such as e-commerce. And, in part enabled by these new consumer preferences and channel trends, small brands are elbowing out bigger, established brands on retailers’ physical and virtual shelves.
This study looks into the different ways consumers watch digital video – going beyond dayparts, demos and/or personas. It illuminates how perception of different types of video advertising is impacted by the motivations and mindset a consumer is experiencing as they choose to watch. The analysis provides correlations between video content and attention to ads, ad relevance and ad receptivity when in these motivation/mindset states.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. They embrace their heritage and show it to the world. The commercial titled “WE”, directed by David Vergés, captures how this empowered generation is standing out and leaving its mark throughout society.
For decades, Hispanic grocers and Hispanic products in mass market grocers have been dominated by food which comes either directly from Latin America or U.S. based companies that try to emulate those of Latin America, like cheeses, spices, and canned goods.
The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my employer” (75 percent) is significantly more trusted than NGOs (57 percent), business (56 percent), government (48 percent) and media (47 percent).
Despite being in its infancy, we expect programmatic TV ad spending will reach $4.73 billion by 2020, or 6.8% of TV ad spending that year.
