Havas has issued a piece of research called “Meaningful Brands,” which it has done every two years since 2008. Shockingly, every study has shown that consumers around the world couldn’t care less if the majority of brands disappeared overnight.
Duncan Southgate, our Global Brand Director for Media, drew my attention to Mark Ritson’s reaction to the latest Ebiquity report titled ‘TV At a Tipping Point’ . Ebiquity finds that TV’s superiority in building quick, cost effective reach may be coming to an end. Ritson questions whether their analysis allows for how people’s behaviour changes as they grow older. I am more concerned about what the forecast means for brand building. by Nigel Hollis
Some marketing and advertising insiders have recently implied that it’s becoming more common for agencies to be “ghosted” by clients. This would be yet another disturbing trend for agencies to contend with. by Mark Duval / The Duval Agency
NBCUniversal Telemundo Enterprises announced the launch of “Exatlón Challenge,” a health and wellness multi-platform initiative presented by “El Poder En Ti,” the company’s award-winning corporate social responsibility platform aimed at empowering the Latino community.
By Gonzalo López Martí – Creative Director, etc / LMMiami.com
To my surprise, I must admit that I recently found myself agreeing with the POTUS on two issues.
Vme Tv (Vme Media Inc) announces the premiere of the second season of their hit show TuBebé with Alessandra Villegas. The new season premieres in the U.S. on Tuesday February 26 at 10:30 am EST/ 7:30 am PST. The episodes will air every Tuesday and Thursday at the same hour.
When it comes to popular culture, US Hispanics are prolific consumers – so understanding their preferences among genres, actors, and actresses is a top priority for the movie industry.
Bottom line time: If you don’t have Hispanics in your audio media plan, you’re missing out.
Digital influencer marketing — the use of celebrities, online personalities, niche uber-enthusiasts, and digital content creators to feature products and services through authentic, native storytelling on social media platforms — is on the rise.
Like most other industries, sports are being disrupted by technology advancements and cultural changes. How can sports executives capitalize on these industry changes in 2019? Our annual report explores eight trends that could redefine the sports industry in the year ahead.
The growth and influence of the multicultural population has made it one of the most sought-after market segments of the past three decades. With its buying power now topping $3.5 trillion, it’s easy to see why.
Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers — and close the deal the GM has been dreaming of. Hear what he has to say in the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.
Lionsgate and Hemisphere Media Group announced that their premium Spanish-language streaming service PANTAYA is set to launch its first-ever original scripted series “El Juego de las Llaves” (The Game of Keys) this fall.
The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami.
Recently I was talking to a friend about Alfonso Cuarón’s movie, Roma. We were debating the narrative’s pace and style. He, being an Anglo-American thought it was too slow, too visual. Me, saying that it was a beautiful movie that reminded me of my upbringing in Latin America. I realized this was not only a discussion about just film but rather, about different styles of storytelling. By Isaac Mizrahi – Co-President/COO of Alma
Recruiting and retaining racially diverse talent continues to vex marketers due to a fundamental disconnect between the resources being invested in diversity initiatives and a lack of inclusiveness felt by diverse workers.
This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.
Telemundo announced it has named Claudia Franklin as Vice President of Entertainment Publicity, effective immediately. She will be based in Miami and report to Alfredo Richard, Senior Vice President, Corporate Communications, NBCUniversal Telemundo Enterprises.
“Boxeo Telemundo” celebrates 30 years on the air, setting a historic milestone as the longest-running sports program in Spanish-language television.
With newer generations coming into the consumer fold, the U.S.’ mosaic of buyers grows more diverse. As such, measuring these audiences has become increasingly pertinent—not only because of the value of representation, but because these audiences are helping to shape the future of how we consume and communicate. Women and multicultural consumers have become a driving force in tech and media, particularly when it comes to handheld devices. Mobile devices’ avenues for content and their wide availability are giving power to these diverse groups.
