Managing Agency Relations: Five Tips for Efficiency and Transparency
The partnerships between clients and agencies can often be fraught with opacity, distrust, and inefficiency.
Article placement: Top News
Privacy, confidentiality, anonymity, deceit, paranoia. Part 1
By Gonzalo López Martí – Creative director, etc / LMMiami.com
- The Marriott hotel chain announced a massive breach of its databases.
- It might’ve compromised sensitive personal info of hundreds of millions of guests.
- Calling this a privacy problem is a misnomer though: it is a safety issue.
- If your wallet is stolen on the subway it is not actually a privacy breach, or is it?
NBCUniversal Telemundo Enterprises Promotes Perez and Rosado
NBCUniversal Telemundo Enterprises announced the promotion of Romina Rosado to Senior Vice President, Digital Media. In addition, Borja Perez moves to the revenue monetization division as Senior Vice President, Revenue Strategy and Innovation.
Teens’ Social Media Habits and Experiences [REPORT]
Teens credit social media for helping to build stronger friendships and exposing them to a more diverse world, but they express concern that these sites lead to drama and social pressure
2018 global mobile consumer survey: US edition [REPORT]
The 2018 global mobile consumer survey marks the eighth-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the central role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.
15 Articles About Agency New Business That Are Worth Your Time
Your time is precious; why waste it reading something that doesn’t have value — right? For today’s post, I thought it might be helpful to share some of the sources I turn to for useful content about agency new business. I’ve rounded up fifteen examples of worthwhile posts along with a summary of why they merit a click-through. Even if you follow agency new business closely, some of these may be expected choices, but I think there are others here that will be new to you. By Mark Duval – The Duval Partnership
Forward-Facing Immigrants Driving the New Luxury Market in USA [REPORT]
MVI Marketing LLC (MVI)’s team recently completed a consumer research study asking wealthy, millennial age, Asian-American and Hispanic/Latino-American consumers about their shopping preferences and behaviors.
Students Feel Unprepared Without Social and Emotional Skills
A report titled Respected: Perspectives of Youth on High School & Social and Emotional Learning, shows that more than three-quarters (77 percent) of recent high school students believe their schools could have done a better job of helping students develop key social and emotional learning (SEL) skills, which are particularly needed at this time of national division, rising violence, anxiety and historic levels of mistrust.
Where Americans Find Meaning in Life
Economic, religious and political divides shape where Americans find meaning – but family, career and friendship emerge as common themes
Hispanic Radio Podcast: Badger State Success [PODCAST]
Why did John Torres take the leap to investing in radio in a challenging Midwestern market? What can other broadcasters, or those seeking to enter radio station ownership, glean from Torres’ experience? The answers are found in this latest 15-minute podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson.
The Long and Winding Road of Diversity and Inclusion
At the November 2018 3% Conference, leaders and influencers from across the creative world came together for a week of events, discussions, and networking focused on the divergence of creativity and diversity. Sadly, that intersection is all too uncommon; for those who don’t know, the 3% Movement took its name from the percentage of creative directors that are women.
Telemundo reveals cast joining “LA REINA DEL SUR”
Telemundo announced the full cast of “La Reina Del Sur,” the much-anticipated return of the network’s most successful series in its history. International film and television star Kate del Castillo will reprise her iconic role as Teresa Mendoza in this continuation of the groundbreaking serial drama.
Media Pitch Practices – Shortcomings of Current Pitch Process [REPORT]
A new study, released by ID Comms in partnership with the 4A’s, reveals that US advertisers are likely failing to get the best responses from potential media agency partners due to a failure of brands sufficiently defining what they are looking for, and refusing to share details around the selection process.
Rebate Marketing Basics
Who doesn’t love the promise of “found money?” That’s the basic idea behind rebates, and it’s one reason why they can be so effective in both the B2C and B2B realms, regardless of whether the promised money is found or not.
What Truly Motivates Customer Loyalty? [PODCAST]
In the latest episode of “Behind the Numbers,” eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.
Hispanic female leaders in the digital content monetization industry
Brands need to balance short and long-term
I was browsing the Kantar Media’s 2018 Dimensions report (well worth a read), when I came across a section on the need to strike a better balance between short and long-term. This seems to be a topic of increasing interest to marketers, but how do you find the right balance? by Nigel Hollis
How to overcome five critical challenges of activating brand purpose
By now, most marketers are aware of the importance of having a brand purpose — a clearly defined reason for a brand’s existence that goes beyond sales and profits, has a distinct societal benefit, and, at least in theory, provides a framework for every strategic business decision. Being purposeful has enabled brands like TOMS Shoes, Nike, Patagonia, Airbnb, and other leading brands to gain a market advantage — and oodles of positive buzz — in a business era defined by the collision of social media and social consciousness.
Why DTCD (Direct-To-Consumer DATA) Is Secret To DTC Success
Luma Partners’ Terry Kawaja had quite the provoking title for his presentation at the recent Association of National Advertisers’ Masters of Marketing Conference: “Fire Your CMO.”
How Media Consumption Varies Around the World [PODCAST]
In the latest episode of “Behind the Numbers,” eMarketer’s Karin von Abrams and GlobalWebIndex’s chief research officer, Jason Mander, highlight key data from the new Global Media Intelligence report.
