The topic of the latest Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, is one that he never thought he’d still be discussing some 20 years after it emerged as one of the most explosive issues facing the radio industry: Minority discounts and media.
John Leguizamo’s Road to Broadway follows the always provocative Leguizamo as he prepares for his most challenging theatrical quest yet – cramming 3,000 years of Latinx history into 90 minutes of stage time for his one man show. With extraordinary access to his creative process, the film traces the evolution of his latest success, Tony-nominated play Latin History for Morons, from its challenging premise through its triumphant debut.
Hemisphere Media Group, Inc. and MarVista Entertainment have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed to producing top-quality international television content.
The Department of Justice has informed five ad holding companies that it is no longer investigating any of their subsidiaries as part of a probe into commercial production practices and possible bid-rigging that began in 2016.
The ANA (Association of National Advertisers) announced the launch of a new initiative designed to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.
Last week, HSBC Bank confirmed that someone hacked its customer data. These kinds of incidents continue to frequently pop up in the news and are emblematic of what stresses CMOs in a data-driven world.
Jose Romero has been named Hispanic Head of Segment for Nectar Sleep. Previously Romero led the Spanish-language marketing strategy, pricing and packaging for Sling
Joe Schramm, the founder, managing partner and president of Long Island City’s Schramm Marketing Group, is one of 50 executives from Queens-based businesses being honored this year as a King of Queens by Schneps Communications
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
Economic growth in 2018 is poised to be the strongest since 2005, which translates into positive consumer sentiment, thus stimulating further growth and signaling a strong holiday shopping season.
The advertiser community needs help dealing with the vast quantities of data generated not only from third parties (like social media platforms and the audience measurement organizations) but also from their own first-party data-sets. It’s one reason why advertisers are increasingly taking what used to be perceived as media agency tasks in-house.
It’s well known across the media landscape that consumers in the U.S. are connecting with more content across more devices than ever before. But as an industry, we have not tapped into the truly unique opportunities presented by this increased consumption at the same pace as consumers.
Is Netflix buying Viacom? Amazon buying CBS? New media companies buying old ones makes sense. But maybe not for reasons you think.
ANA celebrates 20 Years of Multicultural and Diversity Conferences
When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.” By Rochelle Newman-Carrasco – EVP, Hispanic Strategy Walton Isaacson
Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care. By Gonzalo López Martí – Creative director, etc / LMMiami.com
The senior vice president and general manager of CNN en Español and Hispanic strategy for CNN/U.S.,2018 has been recognized with the PromaxIMPACT Award and the 2018 Leading Ladies of Entertainment by The Latin Recording Academy®
Progress on gender diversity at work has stalled. To achieve equality, companies must turn good intentions into concrete action.
It’s been almost two years since Marc Pritchard, Chief Brand Officer of Procter & Gamble, told the digital advertising industry to clean up its act. The e, currently the world’s second largest CPG company, was tired of what he perceived as massive waste in the digital advertising supply chain. He was referring to the lack of transparency between advertisers and digital agencies and the alphabet soup of ad-tech players that created complexity without always clearly defining value.
Alliance for Inclusive & Multicultural Marketing (AIMM) has already begun to transform into a more inclusive, diverse,and proactive platform. Download the recently released study “Case for Change: Multicultural and Inclusive Marketing” as a Business Imperative for Long-Term Growth to help marketers better understand the importance of prioritizing multicultural and inclusive consumers in order to maximize overall corporate growth. Discover how to implement AIMM’s five point plan into your company’s overall marketing plan.
The Hispanic population in the U.S. continues to grow, especially among the younger cohorts. Over one-quarter of kids 6-11 are Hispanic, with 24% in the 12- 17 and 18-34 cohorts. Hispanics make up 17.6% of the total 6+ population in the United States.
