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Older People Projected to Outnumber Children for First Time in U.S. History

The year 2030 marks an important demographic turning point in U.S. history according to the U.S. Census Bureau’s 2017 National Population Projections. By 2030, all baby boomers will be older than age 65. This will expand the size of the older population so that 1 in every 5 residents will be retirement age.

HPRA-LA announces recipients of 2018 ‘Voices Of Courage’ Premio Awards & Scholarship Night

Set under the stars on a rooftop in downtown Los Angeles, the Hispanic Public Relations Association, Los Angeles Chapter (HPRA-LA) will be awarding next week scholarships and recognizing a national organization, an actress from Netflix’s Orange is the New Black, and a Pulitzer prize-winning Hispanic journalist, all who are using their platforms to educate and uplift the Latino community.

Are you part of the “Culture Club?”

The first rule of “Culture Club” is that we always talk about “Culture Club!” No, we’re not talking about rock bands, music videos or cult movies. “Culture Club” refers to any platform, digital or traditional with in-culture specific content for a multicultural segment. Whether it’s a specific site, app or even  in-culture content in “mainstream” places, it’s this  in-culture digital content that is hitting homeruns out of the park among multicultural consumers! Digital Lives 2018, a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) found that culture drives digital behavior across all multicultural segments, but even authentically diverse ads done correctly in the mainstream can increase engagement with multicultural and some millennial non-Hispanic whites (NHW)!  By Nancy Tellet – CMC Research Chair

Highlights and Insights [REPORT]

Marketer optimism in the overall economy dipped slightly. The same holds true when comparing to the previous quarter.  Superior product quality and customer service remain the top two overall customer priorities. In general, product company customers prioritize quality and innovation while service company customers prioritize trusting relationships.

Miami Ad School opens in Punta Cana, D.R.

Miami Ad School continues to expand its footprint, this time near another beautiful Caribbean beach in Punta Cana, Dominican Republic. The mission: make Miami Ad School Punta Cana the epicenter of creativity and innovation for Central America and the Caribbean.

Kripto Mobile. Giving the big boys of the mobile industry a run for their money

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Full disclosure: Kripto Mobile is my client.
  • Then again, I have lots of other clients whom I rarely mention in my weekly columns on this prestigious publication.
  • Every now and then though, a project crosses my path that makes me and my team REALLY excited.

The Three Flavors of Programmatic TV – Which one is right for your brand?

The advent of digital advertising forever changed how media is bought and sold, with advances in programmatic technology leading the way. The appeal of programmatic buying is easy to see, addressing many of the challenges associated with traditional ad sales. To name just a few of the staple ways in which programmatic technology improves advertising transactions, it lets buyers use audience data for targeting; grants access to premium but often challenging-to-buy inventory; and automates complex buying workflows.

Messaging Frameworks: Learn To Speak Their Language

The mission is to create a system that puts content in front of a consumer at just the right moment. But all your work stands or falls on what happens then, and success is no accident. It’s the result of delivering content that communicates exactly the right message, for that particular consumer, at that moment in time. Helping to set the stage for this is your messaging framework.

51% of U.S. Employees Overall Satisfied with Their Job

With Labor Day just around the corner, The Conference Board’s latest survey on job satisfaction finds that 51 percent of U.S. employees feel overall satisfied with their job. The results also show that, over the last seven years, employee attitudes about wages and job security experienced the biggest improvements. However, workers feel quite disappointed with their job’s professional development aspects – a warning signal for any organization looking to attract and retain talent in today’s tight labor market.

Hispanic Radio Podcast: The Ad Agency Take On AM and FM

Liz Castells, president of Infusion by Castells, has gone bicoastal. The Los Angeles-based multicultural advertising and marketing specialist spends a lot of time in New York, thanks to her shop’s work with Charter Spectrum.

The CMO of the Future

The year is 2024, and more than 50 percent of American product purchases are made through e-commerce thanks in part to the rise of “app-tapping” (waving your phone to purchase a product) and speak-to-purchase ads that merge TV and streaming content with in-home digital assistants. Video games and social media are as popular as ever, though more and more people prefer to hang out in virtual-reality “PlaceScapes,” where savvy marketers are starting to invest. The process once known as advertising is nearly unrecognizable as companies rely on artificial intelligence to disseminate targeted ads based on billions of data inputs, though tougher privacy laws and the proliferation of ad blockers continue to pose challenges.  By Chuck Kapelke

What is to blame for our obsession with targeting?

In a recent point of view on Campaign, Rory Sutherland discusses the origins of our “targeting-obsessed scientism” which leads us to focus on ad delivery to the exception of anything else like creative or the recipient’s mindset. Rory calls out Silicon Valley for tricking advertisers, but is this single-minded focus really just the fault of the tech companies?  by Nigel Hollis

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