Radio Ads Still Drive Sales
Even though we increasingly spend time with digital media, traditional media ads still motivate. That’s because channels like radio have massive reach.
Article placement: Top News
In-Car Audio 2018 [REPORT]
The Top 10 Takeaways from Miles Different: In-Car Audio 2018
When companies benefit from market share gain
So last week I posted about portfolio momentum as described in “The Granularity Of Growth” and mentioned that share gain only accounted for a measly four per cent of compound revenue growth for large companies across a five year time frame. But why is that, and when do companies benefit from share growth? by Nigel Hollis
Nielsen TV: U.S. Hispanics are Young and Strengthening Their Economic Prowess
The rise of the U.S. Hispanic population and labor force is setting pace to be the next demographic phenomenon, with Latinos accounting for more than half of the U.S. population growth from 2016 to 2020 and up to 80% by 2040-2045. And that population increase has significant implications when it comes to consumption, largely because the median age of U.S. Hispanics is notably lower than that of non-Hispanic White consumers.
Looking for Tech Tools to Support Agency New Biz? Read This First
What tech tools does your agency use to facilitate agency growth and new business acquisition? In 2017, Scott Brinker estimated the average enterprise uses over 1,000 cloud services across all departments. Granted, your agency may not be enterprise-sized, but have you taken a count of how many tools your agency uses? Do you know which ones are helpful and how many of them are under-used or only partially implemented? How do you find good ones? By Mark Duval / Duval Partnership
WE ALL SPEAK MCDONALD’S
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.
The New Marketing Battlefront: Reducing Waste
Waste is not just a dirty word, no pun intended. It’s a source of great anxiety for those who encounter it, no matter what it is or where it originates from.
Right on Target
Brands come in all sizes and in a multitude of categories, but all brand marketers have something in common: They want their marketing messages to reach customers and prospects at times and in places where they will be most effective. With the widespread and growing availability of location-targeted mobile ad technology, they’re now able to do that as never before.
Emerging Opportunities – Why global storytelling is within reach
By digitally tapping into international waters to reach new and emerging markets in China, India, Indonesia, and Malaysia, among others, brands will expand their audience pool and reach. With the Mastercard Center for Inclusive Growth predicting consumer spending in these regions to reach $9.1 trillion by 2026, brands will grow their global presence exponentially, all with low risk and high reward potential.
Ad Council Honors Univision with the 2018 Catalyst Award
The Ad Council presented Univision Television Station Group, part of the local media division of Univision Communications Inc. (UCI) with the 2018 Catalyst Award for its extraordinary support of the Ad Council’s public service campaigns.
When Cinema and Commercials Collide – A Conversation with Panafest Producers Yaniv Waisman and Carlos Carrasco
In its 4th year, Panafest, a film festival and cultural celebration produced by the Panamanian International Film Festival in Los Angeles is scheduled for October 27th and 28th in Downtown Los Angeles. The visionaries behind the event include two long time members of the Latino advertising community. As content and storytelling move to the forefront of the industry, we asked them both to share some thoughts on how these two creative worlds intersect. BY Rochelle Newman-Carrasco – EVP, Hispanic Strategy / Walton Isaacson
Why brand momentum matters to marketing success
Clearing out our bookshelves I came across a book called “The Granularity of Growth”. It reminded me that one of the most important things that marketing does is to help keep up a brand’s momentum. Sales today are often earned in the past and today’s marketing actions have consequences next year. by Nigel Hollis
How Will 5G Change the Future of Advertising? Look to OOH for Answers.
While the year of mobile is long gone, the era of 5G and the decade of connectivity are only beginning. Connectivity in marketing is a concept that applies to how your campaigns work with and inform each other across channels, but it also refers to how you connect your brand’s message to your audience.
Are Second Screens Distracting TV Viewers?
People’s increasing use of second screens lets advertisers reach users through more devices. But is this making it harder for TV advertisers to reach their target audiences?
National Pork Board brings together Team of Top Latino Influencers
The back-to-school craze is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to bring healthy, savory meals for everyday eating.
Deezer selects MARCA for campaign launch in US
Global music streaming service Deezer has selected MARCA Miami to introduce its FLOW service to the US audience. MARCA is responsible for strategy development, creative and media planning and buying.
Minor League Baseball’s “Copa de la Diversión” Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019
The cornerstone of MiLB’s U.S. Hispanic/Latino fan engagement initiative, “Copa de la Diversión” established an innovative new platform authentically connecting MiLB teams with their diverse communities, embracing the culture and values that resonate most with Hispanics/Latinos nationwide.
The Database: Young, Digital and Social—Connecting with Today’s Hispanic Consumers [PODCAST]
Hispanic consumers are young, digitally connected and socially engaged. For brands and marketers, connecting with this important and growing consumer segment requires action now. And tapping into technology and community values will play a big role in how businesses engage with Hispanic consumers today and in the future.
Facebook Advertisers are Diverting Spend from TV and Other Advertising to Invest in Facebook
Kantar Media has performed an analysis comparing the top 50 advertisers on Facebook to the top 50 advertisers across all measured media. During the first half of 2018, the leading Facebook advertisers spent $1.1 billion on the platform – representing approximately 11% of their total multimedia ad investment, indicating a significant shift in spending to Facebook. By comparison, the leading advertisers across all measured media spent 4% of their total budgets on Facebook, or $560 million, while spending $8.6 billion on national TV.
Link Between Race, Where You Live and Health in America
There are clear links between race, ethnicity, geography and drivers of health outcomes in the U.S., a special report from U.S. News & World Report finds.
