In the past, TV advertising’s value was obvious. Ask anyone “Where’s the beef?” or “Can you hear me now?” and chances are they’ll immediately associate those questions with Wendy’s and Verizon. But in the digital-first world, TV’s place in an omnichannel marketing strategy is shifting.
“September and October of 2008 was the worst financial crisis in global history, including the Great Depression,” former chairman of the U.S. Federal Reserve Ben Bernanke has observed. The bottom fell out of the economies in many nations, ushering in widespread malaise. A decade later, economies have gradually recovered and the public mood has rebounded, especially in some of the hardest-hit advanced economies, according to a spring 2018 Pew Research Center survey of 27 countries around the globe.
Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform.
Produced by Telemundo and Somos Productions, the fourth annual “Latin AMAs” pays tribute to today’s most influential and iconic Latin artists, as voted by the fans in the tradition of the “American Music Awards,” the world’s largest fan-voted award show.
Is the “like” on social still enough? How about the share or impression? Those are the questions many brands are asking after years of being inundated with vanity metrics on the reach and impact of ad campaigns.
There’s been a recent trend among many brands of moving their advertising in house, as first reported by the Association of National Advertisers in 2013. Many companies cite faster turnarounds and lower costs as top reasons to make the move. Although the popularity of going in house hasn’t yet reversed, an increasing number of brands are realizing the choice isn’t always cut and dry, and that bringing advertising in house isn’t always as effective and efficient as they initially believed.
In today’s episode of “Behind the Numbers,” we’re talking about the “Big Three”—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why,
Netflix, Hulu, Amazon Prime, YouTube… if you’re not tapping into Streaming Video on Demand (SVOD), you’re missing out on a huge opportunity. According to a 2017 study conducted by Fluent LLC, SVOD usage has surpassed cable, with 67 percent of U.S. internet users streaming video on demand, versus 61 percent who are consuming through cable. And according to Cord Cutter News, over 9,000 Americans are ditching cable each day. By: CMC Research Chair Nancy Tellet
“Build The Wall” has long been a mantra of the nationalist, anti-immigration movement in the US. But Dallas-based agency Richards/Lerma has turned a symbol of divisiveness into a way to welcome immigrants and visitors to Dallas through Welcome Walls.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
In theory the application of zero-based budgeting to marketing ought to be a good thing: no more budgets based on historical spending and funds allocated between options based on current performance. What is not to like? How about the fact that there is often a huge divide between theory and practice? by Nigel Hollis
Today’s world has never been more connected. And the advent of social media has served as the catalyst to this, connecting people far and wide across multiple platforms and throughout a myriad of interests.
Music has long been a cultural connector for Latinx* consumers across all ages. This proclivity for music, combined with a preference for everything digital, has made music an important online activity—both personal and social—for Latinx consumers.
Just when you think teens and young adults never look up from their screens, think again. Although every generation is using Facebook, Twitter, Instagram, YouTube and new platforms that are developing on the daily, social media is not the only way! That’s right, face-to-face connections are here to stay. By: CMC Research Chair Nancy Tellet
Lin-Manuel is truly emblematic of the American Express brand. He is someone deeply committed to his local communities – including Washington Heights, a neighborhood in the northernmost part of Manhattan, where he grew up and now lives with his family. On Monday, September 17th, American Express is rolling out – this Spanish version of the ad via media such as Telemundo.
Working in advertising isn’t enough to prevent a person from becoming fed up with the ads they see.
It is hardly news that women—particularly women of color—are chronically underrepresented in the US tech sector. Perhaps more alarming is that the trend is headed in the wrong direction. The percentage of computing roles women hold has largely declined in the United States over the past 25 years.
The poverty rate dropped consistently every year from 2015 to 2017 — a total of 2.5 percentage points — to a rate of 12.3 percent in 2017.
When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that’s where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez.
Amid concerns about automation, the need for new skills, an aging workforce and tightening labor markets, the make-or-break issue facing companies this year is the need for realignment among the C-suite to focus on business’ evolving role in society.
