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Aspire to Agency Leadership? Start Your Prep Now

When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day.

4A’s Advertising Assurance Forum 2018 [REPORT]

In this report, we highlight topics covered at the March event including the importance of engaging the dialogue regarding consumer safety, advertising assurance, and the ongoing challenges the industry faces.

The American Audio Landscape [REPORT]

Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.

Moving On From Millennials: Why We Must Hear Generation Z

As a Millennial marketer, it’s a weird feeling to listen to panels and read articles from current CMOs, CEOs and Marketing Directors explaining how to reach the “elusive Millennial.”  Hello!  We are right here in the audience; just ask us.  Millennials, born between 1980 and 1995, have experienced the launch and rebranding of social media sites, search engines and online shopping sites.  We are aware that our data is being collected and now influencing advertising creative and what ads are personally delivered to us.  In my opinion, this very recognition and insight makes Millennials the very opposite of elusive.

‘Share Of Heart’ Advertising Best Way To Engage Hispanics

Terms like “emotional marketing” and “share of heart” advertising almost always conjure up images of tearful, romantic goodbyes or tender moments between loved ones. They’re thrown around much too often, alongside terms like “inspirational” and “aspirational,” in an attempt to describe emotional connections. But they fail to say much of anything.

The Impact of Coupons on the Purchase Journey

Though some people prefer to enter the supermarket armed with a detailed grocery list, an attractive coupon can trigger impulse purchases, and encourage consumers to buy something they may have otherwise not.

Advertisers Love Influencer Marketing

National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months.

Two in Three Facebook Users Trust Facebook Less

MGH released the results of a survey it conducted of 659 American Facebook users who became aware of Cambridge Analytica’s use of Facebook data in recent weeks to determine if there are now trust issues between these users and the social media giant.

Exactly How Dumb Are You?

If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month.  by Joe Mandese

Why The World Cup May Be An Entry Point To The U.S. Hispanic Market

Every four years, a large contingent of Americans develops an interest in soccer — and advertisers sit up and take notice. This year, although the U.S. didn’t qualify for the World Cup, there’s still a great opportunity for advertisers to reach out to another vital demographic — U.S. Hispanics.

Brands are the most valuable business tool invented

In an open letter to CMOs, Tom Roach, Managing Partner at BBH, shares data-points designed to prove that a strong brand is a company’s most valuable asset, and asks that his letter be forwarded to the CEO. If you check out the letter you will find that four of the proof points come from work done by Kantar Millward Brown.  by Nigel Hollis

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