The ARF’s Scott McDonald tackled the topic by providing tips on the best use of A/B tests vs. Market-Mix Models (MMM) vs. Multi-Touch Attribution (MTA) to measure marketing ROI in an article published in ForbesMagazines. His overall recommendation: “all three of these techniques can provide value, but none should be treated as ‘the answer.’”
Telemundo Station Group announced it’s dispatching a team of local station journalists from stations in Los Angeles, Miami, Houston, Chicago, Dallas-Fort Worth, McAllen and its news bureaus in Washington, D.C. and Miami to the 2018 FIFA World Cup Russia™. The station group’s team consists of 12 sports and news anchors, photographers and producers. This is the largest group of Telemundo station journalists to ever report from an international, live sporting event. Telemundo’s local journalists will round out Telemundo Deportes’ coverage of the 2018 FIFA World Cup™ by delivering local audiences the most relevant and compelling coverage about all 32 competing teams across the stations’ on-air, digital and mobile platforms. The stations’ mobile apps will also help soccer enthusiasts watch livestreams of the games and receive their World Cup news and sports updates wherever they go.
If we Hispanics can stay away from the siren song of whiny activism, pointless social justice warring, victimization and “snowflakism”, AND if we manage to overcome our perennial allergy to careers in the fields of STEM (Science, Technology, Engineering, Math) the future of our kids looks brighter than ever. By Gonzalo López Martí – Creative director, etc./LMMiami.com
The 2018 ANA Advertising Financial Management Conference was chock full of important learnings on marketing finance and procurement.
When IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.
Telemundo Deportes announced the complete line-up of Telemundo’s daily news and entertainment programming, supplementing the network’s World Cup coverage during the month-long event. Telemundo will deploy the network’s top news and sports on-air talent from Un Nuevo Dia, Noticias Telemundo, Al Rojo Vivo and Titulares y Más to report live and on-site from Russia, in addition to the new primetime studio show Viva el Mundial y Más hosted by renowned TV host and actress Jacqueline Bracamontes and Titulares y Más’s Karim Mendiburu.
BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +4.8% underlying expansion this year following on +4.5% growth in 2017.
After Coca-Cola, L’Oréal, and Procter & Gamble ads were found next to violent and inappropriate online content, brand safety became a major concern for marketers. Months later, the dust has settled and brands are deep in discussions about what brand safety means for them—and what needs to happen to create change and avoid future crises.
How do people get their news in the midst of a natural disaster? Radio broadcasters all around the world stay attuned to what’s happening in their local communities, particularly during times of hardship or natural disaster. Radio has the unique capacity to reach remote areas during times of catastrophe, and when it comes to providing communication and information, radio continues to be a lifeline to the most vulnerable in times of crisis.
Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US. This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).
The entire digital ecosystem is in crisis—a crisis of trust.
Social music startup MUGO announced a strategic partnership with TV Azteca, one of the two largest television producers of Spanish language programming in the world.
The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?
More than two-thirds of digital transactions in North America take place on mobile, the majority of them via mobile app, according to new data from Criteo.
The US health industry is in a period of unprecedented dealmaking. New business models are emerging from unexpected sources. These models, a mix of new entrants and traditional players, are coming together to offer new capabilities and models of care. Their arrival in the industry should prompt players new and old to reconsider their business models and their strategies or risk being left behind.
Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms
Google local media revenue — search and local advertising on YouTube — is now at $19 billion, according to BIA Advisory Services. For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year. That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include — if not give prominence to — retransmission revenue.
Top leaders and elite marketing executives rely on the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) to deliver new and compelling multicultural research to help inform their creative strategy and marketing campaigns. The 2018 CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6, will provide marketers with the latest CMC, Magna Global and Nielsen research to help inform their marketing campaigns and ensure culture is at the heart of every strategy.
Young people are having a moment. Parkland survivors are demanding a national conversation on gun violence and are refusing to back down. The International Indigenous Youth Council, which grew out of the Dakota Pipeline protests, works to inspire, organize, and empower young leaders. Black Lives Matter youth groups have spent the last six years fighting for justice for young people of color.
Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure.
