Article placement: Top News

High-performing US States: Is there a secret to success?

States have enormous responsibilities. They must not only meet their citizens’ needs on a wide range of issues—from education to healthcare to housing and job security—but also manage enormous budgets, often larger than most countries. How they do it, and do it well, is an important question. And for those that are succeeding, how are they succeeding? Measuring performance and developing a fact base for decision making is critically important for states to understand what they’re doing well, where they need to improve, and what their residents value most.

The Metropolis in Latin America, 1830-1930 Opens at Americas Society

Americas Society presents The Metropolis in Latin America, 1830-1930, an exhibition that explores the impact that a century of accelerated urbanization as well as political and social transformations had on the architectural landscapes of six Latin American capitals: Buenos Aires, Havana, Lima, Mexico City, Rio de Janeiro, and Santiago de Chile. Curated by Idurre Alonso and Maristella Casciato, The Metropolis in Latin America, 1830-1930 will be on view in the Americas Society Art Gallery at 680 Park Avenue from March 22 through June 30, 2018. The exhibition features rare maps, engravings, drawings, photographs, books, and videos that range from Hernán Cortés’ Map of Tenochtitlán (1524) to Le Corbusier’s drawings of the City of Buenos Aires (1929).

Study dispels notion that social media displaces human contact

Echoing concerns that grew with the Internet itself a decade earlier, the rise of social media has stoked fears of “social displacement” — the alienation of people from friends and family in favor of Facebook and Twitter.  A new study co-authored by a University of Kansas researcher goes a fair distance toward debunking that notion.

Why digital ads are like over-eager technology

The technology I use seems to be overly eager to help me. I realized this when Facebook yet again created a photo album for me without my asking. Nice but you know what? I am not going to post a random selection of photos. I want to curate them first. And I bet that I am not the only one.  by Nigel Hollis

Rapidly Advancing Technology Is Fueling Intelligent Enterprises but Requires a Fundamental Shift in Leadership [REPORT]

Rapid advances in artificial intelligence (AI) and other technologies are accelerating the creation of intelligent enterprises and enabling companies to integrate themselves into people’s lives, according to Accenture Technology Vision 2018, the annual technology report from Accenture (NYSE: ACN) that predicts key technology trends likely to disrupt business over the next three years. However, capitalizing on growth opportunities while also having a positive impact on society requires a new era of leadership that prioritizes trust and greater responsibility.

Multicultural Consumers are Private-Label Growth Drivers

Over 120 million strong in the U.S., multicultural Americans make up a large, young and growing segment. In fact, 24% of households in the U.S. are considered multicultural, and the growth shows no signs of slowing down. By 2020, Nielsen expects the Hispanic population in the U.S. to grow by 6.8 million, complemented by an additional 2.3 million Asian-Americans and 1.8 million African-Americans.

What’s Next in Emerging Markets [REPORT]

For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.

The State of Influencer Marketing [PODCAST]

In the latest episode of eMarketer’s “Behind the Numbers” podcast, analysts Debra Aho Williamson and Nicole Perrin dig into influencer marketing: How influential is it, really? And are marketers taking the opportunities (and the risks) seriously?

Contractors & Freelancers: Pros & Cons

Welcome to the third installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment two weeks ago addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Last week the topic was conventional agencies** (conventional as in Madison Avenue-style shops).   By Gonzalo López Martí  – Creative director, etc. / LMMiami.com

Brands Know They’re Being Creepy

Brands might be more self-aware than you think. Some 40% admit personalization is creepy—at least according to a December 2017 survey from InMoment, a customer experience provider.

Female Leadership Is a Business Imperative

The convergence of demographic trends, business outcomes and new research strongly suggests that female leadership is good business.  The dominance of Millennials and the rapid growth of our multicultural population are fueling a cultural shift towards compassion, collaboration, connection, diversity and change at home and in the workplace.  Couple this with the First Round Capital findings reported in Forbes revealing that companies with female founders performed 63% better than those with all-male founding teams. So why is it that female founders received just 2.2% of all Venture Capital funding as reported in Fortune?  By Mary Ellen Holden

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