MGH released the results of a survey it conducted of 659 American Facebook users who became aware of Cambridge Analytica’s use of Facebook data in recent weeks to determine if there are now trust issues between these users and the social media giant.
If I had received Wall Street analyst Brian Wieser’s most recent note to investors a day earlier, I would have thought it was an April Fool’s prank, but the fact that it is datelined April 2nd, affirms that it starts off with Wieser’s perennial sense of humor: A mock exchange between Facebook CEO Mark Zuckerberg explaining his infamous “dumb as f***s” quip to a Senators at a Congressional hearing on consumer data privacy slated for later this month. by Joe Mandese
Every four years, a large contingent of Americans develops an interest in soccer — and advertisers sit up and take notice. This year, although the U.S. didn’t qualify for the World Cup, there’s still a great opportunity for advertisers to reach out to another vital demographic — U.S. Hispanics.
In an open letter to CMOs, Tom Roach, Managing Partner at BBH, shares data-points designed to prove that a strong brand is a company’s most valuable asset, and asks that his letter be forwarded to the CEO. If you check out the letter you will find that four of the proof points come from work done by Kantar Millward Brown. by Nigel Hollis
Association of National Advertisers (ANA) client-side marketers are making strong progress in achieving gender balance among CMOs, but in stark contrast there remains significant work to do in attaining ethnic diversity.
The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most people are okay with that.
Renée Lavecchia and Federico Hauri have been named Chief Client Officer and VP/ Executive Creative Director respectively for Y&R Miami and the Bravo Group.
NGL Collective announced the addition of Christy Kaplan as Sales Director to lead its sales efforts on the West Coast.
Lieberman and FRC announced that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have perfected the skill sets necessary to adequately handle them internally.
Listening to a recent radio interview once again reminded me of the power of message over targeting. Brands will never get the conscious deliberation that a political campaign might, so it is far less about ‘messages’ and far more about creating ideas that evoke a positive response from the target audience. But it is the idea that still matters the more than targeting. by Nigel Hollis
Years of irrelevant marketing has made one thing clear: ads are more meaningful when tailored to consumer interests. Relevance and personalization in ads can increase consumer brand awareness, recall and affinity. It also leads to action. A recent report from Segment found that personalization caused consumers to make an unplanned purchase, spend more than planned, and become a repeat customer. To activate this kind of large-scale relevant marketing, it’s important to recognize personalized brand experiences are best achieved by choosing ad slots based on the user, not the content. And this approach is powered by programmatic.
The current situation surrounding Cambridge Analytica and Facebook over the use of potentially sensitive consumer data is substantial. Embedded in the wide-ranging commentary surrounding this incident has been a hard-hitting debate about the direction our industry must take. By Bob Liodice, CEO, ANA
Traditional and online retailing are increasingly intertwined as customers seamlessly shop across touchpoints and the industry uses both platforms to better serve them, according to the annual State of Retailing Online study released by the National Retail Federation and Forrester.
Nielsen and CNN jointly announced that they are expanding their relationship to provide daily national television measurement to CNN en Español. As a result of the new agreement, CNN en Español will leverage Nielsen data (C3/C7) during this year’s upfront season, an annual event during which TV networks preview their upcoming programs to advertisers.
“I told you so.” It’s unlikely that Tim Cook — maybe the most respected exec in Silicon Valley — would use such callow words. Yet that’s exactly what he’s telling anyone who ever doubted that consumer data mining would result in scandals like the one currently engulfing Facebook.
Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn to let go—and become more complex ourselves. By Sam Bourton, Johanne Lavoie, and Tiffany Vogel
Latin Times Media is hosting THE BEST CUBAN SANDWICHES IN THE WORLD!
More than a week has passed since the Cambridge Analytica controversy engulfed Facebook, and as yet, there is no end in sight.
