NBCUniversal Telemundo Enterprises announced the official inauguration of Telemundo Center, its new global headquarters in Miami, FL. Telemundo Center sets the new standard for Hispanic media as the only next-generation, multimedia production facility with news, sports, entertainment, studios, international and digital all under one roof.
Many of you are familiar with WARC research data. It probably won’t surprise you that the company’s recently published Global Ad Trends overview has a significant portion dedicated to the challenges of digital advertising.
Senator Claire McCaskill (D-MO) has introduced a new bill – S. 2478, the End Taxpayer Subsidies for Drug Ads Act – to change the tax code for prescription drugs, effectively eliminating the advertising costs deduction for direct-to-consumer (DTC) advertising produced by pharmaceutical companies. After a threatened attempt to remove these deductions as part of the Tax Cuts and Jobs Act, McCaskill is reviving the effort she started last year.
Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
Univision Communications Inc. (UCI) and TED, the nonprofit devoted to ideas worth spreading, announced they have joined forces to launch TED en Español, TED´s first non-English podcast.
To continue to compete, CPG companies must increase agility, reskill the C-suite, and leverage millennial talent.
In this post Bill Pink, Head of Brand Guidance Analytics in North America, considers whether brand marketing is less important than it was in days gone by.
Attention. Human-viewable. Audience. Fraud-free. Sales.
When you first start out in your career, you might fall back on a mental habit from your early educational experience: distinguishing between days to work hard and learn, and days to relax and have fun. But if you want to get ahead in the advertising world, you’ll quickly discover that the only way to hone your skills and stand out is to approach every day—and every stage of your career—as a school day.
In this report, we highlight topics covered at the March event including the importance of engaging the dialogue regarding consumer safety, advertising assurance, and the ongoing challenges the industry faces.
Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?
Each week, more Americans tune to AM/FM radio than any other platform. What’s more, according to Nielsen’s second-quarter 2017 Comparable Metrics Report, 93% of U.S. adults 18 and older listen to radio every week—more than those watching television or using a smartphone, TV-connected device, tablet or PC.
The performance-management process at many companies continues to struggle, but not for lack of efforts to make things better.
No, no and no. Stop. Niet. Nein. Stay away! Don’t even think about it. Leave it to me! I do this for a living, seriously. It’s how I pay for my frijoles! Yankee go home!
The growing Hispanic population in the U.S. and their proclivity for home cooking is helping fuel consolidation among Hispanic grocers. The latest being Bodega Latina’s purchase of Fiesta Mart.
As a Millennial marketer, it’s a weird feeling to listen to panels and read articles from current CMOs, CEOs and Marketing Directors explaining how to reach the “elusive Millennial.” Hello! We are right here in the audience; just ask us. Millennials, born between 1980 and 1995, have experienced the launch and rebranding of social media sites, search engines and online shopping sites. We are aware that our data is being collected and now influencing advertising creative and what ads are personally delivered to us. In my opinion, this very recognition and insight makes Millennials the very opposite of elusive.
Terms like “emotional marketing” and “share of heart” advertising almost always conjure up images of tearful, romantic goodbyes or tender moments between loved ones. They’re thrown around much too often, alongside terms like “inspirational” and “aspirational,” in an attempt to describe emotional connections. But they fail to say much of anything.
Though some people prefer to enter the supermarket armed with a detailed grocery list, an attractive coupon can trigger impulse purchases, and encourage consumers to buy something they may have otherwise not.
National advertisers are so enamored with influencer marketing that a full 75 percent of their companies currently employ the discipline and almost half (43 percent) are planning to increase their spending on it in the next 12 months.
