Nielsen launched Marketing Budget Explorer. Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
As a researcher who has worked in the sample industry for over a decade, I was surprised that I had never asked myself the question, “why do people take online surveys?” It’s a practice that we just kind of take for granted in our industry. Researchers often assume that the primary driver is incentives, as every panel gives some sort of incentive to panelists to encourage participation. But because the incentives are small, there must be a more fundamental reason people take the time to check a few boxes. By Mario X. Carrasco – Co-Founder and Principal of ThinkNow Research
More and more millennials are finally earning and spending serious money. But millennials’ finances often remain fragile, constraining their expenditures. When they make purchase decisions, marketing is just part of what influences where their money goes.
Today’s marketers are in constant competition for consumers’ attention – not just with each other but also with people’s social feeds. Consumers have more ways than ever to discover, research, purchase and promote products and services, but what content and sources do people seek out, trust and find most influential?
Nielsen announced an agreement to use Comcast’s set-top box data in its local television measurement service. With this agreement, Comcast becomes the fourth major cable or satellite provider whose non-personally identifiable TV viewing data is being integrated with Nielsen’s comprehensive panel data.
Whenever there is an outbreak of the measles, mumps or some other vaccine preventable infectious disease we hear a lot about herd immunity. The notion that if 90%-95% of a population is vaccinated infectious diseases cannot get a toehold in a population. This idea, however, may be providing us a false sense of security because for herd immunity to work, vaccinated individuals need to be distributed evenly among a population to act as buffers against transmission and it turns out they’re not.
Twenty-eight years! Why did we wait so long to tie the knot? Well, it wasn’t legal until June 26, of 2015. But we could have had a non-legally binding commitment ceremony or filed to be a civil union years ago. But another way to look at it is, why get married at all? It won’t change who we are and what we feel for each other, not really. Is it for the benefits? Sure, that’s a small part of it. Is it to declare our love for each other, and announce it to the world? Okay, that too. Part of the matter is, and this is why we’ve waited so long, and why we’re doing it at all: same sex partners have fought hard for the right to marry. It was a stunning achievement, something nearly unthinkable 28 years ago, certainly unthinkable when I was a boy growing up in the blue-collar mill town of Manchester, New Hampshire, in the 1970s. By David Morse – New America Dimensions
Univision Deportes announced that it has finalized a three-year sublicensing deal with FOX Deportes for Spanish-language rights to matches from Germany’s top soccer league, Bundesliga.
Veteran Univision news anchor María Elena Salinas is weeks away from retirement. Who will take her co-anchor duties with the equally famed Jorge Ramos on the 6:30pm weeknight Noticiero Univision? The torch has been passed to Ilia Calderón, who will take over’s anchor chair in mid-December. Univision calls the appointment historic, as Calderón will become the first Afro-Latina to anchor an evening newscast for a major broadcast network in the U.S. By Adam R Jacobson / Hispanic Market Overview
Growth has become hard to come by for many industries around the globe, and uneasy political and economic environments have made it even more difficult for agencies as companies curtail their ad and marketing spending. By David Hohman, Managing Director, Nielsen Agency Solutions
Spanish Broadcasting System, Inc. announced the leadership appointments of Elisa Torres as EVP, Aire Radio Networks and National Radio Sales and Michelle Marino, SVP, Aire Radio Networks and National Radio Sales, effective immediately.
If you are running a big brand it must seem like you have a large target painted on your back. Every other brand in the category wants a share of what you already have. And stories of big brands losing out to newcomers are everywhere. But are big brands really dying? by Nigel Hollis
The pace of change in today’s corporate world is astonishing. A quick glance at the most highly valued companies of 2017 compared to those in 1990 will make obvious how rapidly things have changed on Wall Street and board rooms across the nation. In 1990, the most highly valued companies in the U.S. included mostly petroleum, automotive and prior generation electronics whereas today, companies like Apple, Comcast, Tesla, Facebook, Google and Amazon have quickly taken prominent positions as employers, innovators and highly sought-after blue chip stocks.
By César M Melgoza, Founder & CEO of Geoscape
Is it blasphemous to say CMOs have outlived their usefulness? Marketing looks nothing like it did 10 years ago, yet the title of CMO still lingers like that well-worn suit in the back of your closet.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.
Telemundo Deportes announced seven exclusive Spanish-language live NFL game telecasts on Universo beginning this Thursday, November 9 with Seahawks at Cardinals on “Thursday Night Football presented by Bud Light”, and culminating with Super Bowl LII live on Universo on Sunday, February 4, 2018, from U.S. Bank Stadium in Minneapolis, Minnesota.
To most industry experts, at forums like ANA and elsewhere, the only sure thing in advertising these days seems to be changed. Forecasters keep painting a future about the profitability of digital over analog and all things; Google competes successfully with the Global giants of Advertising; and Facebook reveals the powers of the 6-second spot. Where are we these days? Enter the growing content-creation activity by agencies.
Category winners in the 17th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced.
At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
