By Luis Miguel Messianu One hundred days before World Cup 2026, the world doesn’t just flip a calendar. It holds its breath. You feel it in airports, WhatsApp chats, corner bars, school playgrounds and brand war rooms: fútbol is about to reclaim its place as the beautiful common language of the planet. If the Super Bowl … Read more
By Stephen Chávez, CEO, ChavezPR When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role … Read more
By Grace Agostino Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. With the launch of mSurvey, Nielsen is modernizing the audio diary into a mobile-first experience—making it easier to capture real listening behavior, especially from younger, harder-to-reach audiences. Translation … Read more
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, … Read more
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at … Read more
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms. Falcón is one of the most respected leaders in Hispanic media, previously serving as President of News at … Read more
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide. Launched in 2025, Tu Momento. Tu Jugada., known in English as Telemundo’s Next Play, is built … Read more
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer. Co-produced by Latin Sports, hosted by Julián Gil and sponsored by Hyundai Motor America, El Quinto Partido dives deep into Mexico’s decades-long … Read more
By Mario Xavier Carrasco – Multicultural Insights Leader @ ThinkNow Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, … Read more
By Edwige Winans – Multicultural Insights When Bad Bunny lit up the 2026 Super Bowl halftime show, the performance was vibrant, proud, and deeply rooted in Latin Caribbean culture. It reminded me of moments I’d experienced in San Juan (the music, the energy, the homes, the colors), but I still didn’t feel fully connected. It … Read more
By Donnie Broxson – CEO & Cultural Intelligence Leader Artificial intelligence has reshaped how marketing works. It analyzes massive datasets in seconds, streamlines workflows, surfaces patterns humans might miss, and generates ideas at unprecedented speed. But beneath the excitement lies an uncomfortable truth. Artificial Intelligence is becoming the most influential storyteller in marketing without understanding … Read more
The AHA Report explores how cultural identity influences the purchasing behaviors of Affluent Hispanic Americans (AHA)—the most underexplored opportunity for U.S. luxury growth. While overall growth slows, one segment is rising fast: Affluent Hispanic Americans (AHA). Representing more than $800 billion in purchasing power, AHA consumers are redefining what luxury means through cultural identity, craftsmanship, … Read more
TelevisaUnivision announced the return of its flagship network in the United States, Univision, to Puerto Rico. The network’s Spanish-language programming will air on WSTE Canal 7 beginning Monday, March 23, the local affiliate will deliver direct broadcast presence on the island.
By The immmigrant Archive Project In the world of Hispanic marketing, Roberto Madan was widely respected as one of the early figures who helped shape how a major American company engaged with the U.S. Hispanic market. At McDonald’s, he was more than a successful owner-operator. He was part of a small group of pioneering Hispanic … Read more
The icon Los Angeles Spanish-Language newspaper La Opinion will be celebrating 100 Years of service to the Los Angeles Hispanic Community. Felicidades. HispanicAd
By Francisco (Tony) Navarro-Sertich – Driving AI & Agentic Platform Shifts Artificial intelligence will undoubtedly have a significant impact on the structure of the economy and the future of work. Much of the public conversation has focused on the risks of displacement, often framing the issue in binary terms: either AI augments labor or it … Read more
The 2026 FIFA World Cup is coming to North America — a once-in-a-generation global moment. But its impact won’t be evenly distributed. Latino audiences already sit at the center of U.S. soccer fandom, bringing higher avidity, deeper emotional investment, and stronger cultural connection to the game. As Hispanic influence and purchasing power continue to grow, … Read more
In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy … Read more
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week. “Both his independent station and his ad agency contributed in giving a voice to one of the country’s … Read more
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients. Pablo has been growing in strategy roles at … Read more
