By Grace Agostino I don’t usually post on weekends – but today is an exception. February 21 is International Mother Language Day, a global observance proclaimed by UNESCO and adopted by the United Nations to celebrate linguistic diversity and inclusion. In the United States, language tells a powerful story about culture, identity, and opportunity. While … Read more
By Jose-Guillermo DIAZJ – Founder & Chief Vision Architect // Miami Ad School Punta CanaFounder & Chief Vision Architect Complexity is fear. It’s hiding behind layers so as not to omit an opinion. In our industry that is applauded. It’s called “sophistication.” It’s called a “strategy.” It’s called “360 integration.” But many times it’s just … Read more
Marketing Leaders Face a Widening AI Literacy Gap as AI Shifts From Productivity Tool to Growth Capability Sixty-five percent of CMOs say advances in AI will dramatically change the role of the CMO in the next two years, yet only 32% say significant changes are needed to the CMO profile and skill set, according to … Read more
Canela Media announced a new strategic partnership with LiveRamp, the leader in data collaboration. Through the scale and interoperability of LiveRamp’s data collaboration network, marketers can now overcome fragmentation and data silos to seamlessly access Canela’s proprietary audience of over 30 million U.S. Hispanics with precision and cultural relevance. LiveRamp’s interoperability enables seamless connectivity to … Read more
By Cameron Coats / Radio Ink The company that has swiftly morphed into a digital advertising solutions operation with a global scale has parted ways with its President/COO after more than two decades with the Spanish-language radio and TV station owner. It ends one of the longest leadership tenures in U.S. Hispanic radio. Entravision Communications has … Read more
By Andrew R. Turnbull / Morrison & Foerster Some of President Trump’s actions apply only to the federal government, but several of his executive orders impact the private sector. EO 14173, for example, applies to all companies in the private sector and has additional implications and requirements for federal contractors and grantees. EO 14173 rescinds Executive … Read more
By Sonia Sroka Bad Bunny at the Apple Music Super Bowl LX Halftime Show Press Conference on February 5, 2026 in San Francisco. Bad Bunny didn’t suddenly arrive at this moment. His impact has been unfolding for years, moving through music, culture, and identity, across borders, across languages, and often beyond understanding. Thanks for reading! … Read more
If 2025 was “The AI Inflection Point,” we’re dubbing 2026 “The Operational Era of AI.” A year ago, many marketers I spoke with were still skeptical of AI. But our new report shows that those days are long gone. Literally every marketer is now using it. The story has shifted towards what happens *after* adoption, … Read more
From diversity in Indonesia to food in France: People in 25 countries share what makes them proud, in their own words We asked more than 30,000 people in 25 countries, “What makes you feel proud of your country?” They spoke broadly about the people and diversity in their country, their government and economy, and their … Read more
By Adam Jacobson Fresh off of Bad Bunny’s appearance as the Super Bowl LX Halftime Show performer, his Grammy-honored song “Debí Tirar Más Fotos” can be heard on such radio stations as WVAQ-FM in Morgantown, W. Va. — not exactly a Hispanic population hub. Yet, thanks to the University of West Virginia and migration patterns … Read more
Omar Quiñones stepping in as the agency’s first Chief Strategy Officer completes a newly formalized C-suite, alongside Paco Conde (recently named its first Chief Creative Officer) and Josh Archer (Chief Data & Information Officer).
By Matt Sexton Every mortgage broker has encountered customers who require additional assistance in understanding mortgage documents. For some, the process is very easy to understand, but others require extra time to understand what they’re filling out on the front end and what they’re getting in loan estimates and closing disclosures. These experiences occur even … Read more
Since our last forecast in September, we have continued to see a rapidly changing economic and policy environment. We recognize that conditions remain highly fluid, so the three forecast scenarios we present in this edition are not meant as precise estimates of where the US economy will end up. Instead, they are built on explicit … Read more
By 2027, over 40% of CMOs who push for larger brand budgets will lose influence with the C-suite because they will be unable to demonstrate sufficient returns, according to Gartner, Inc, a business and technology insights company. A Gartner survey of 426 senior marketing leaders responsible for brand strategy and senior leaders from other functions … Read more
By Carla Urdaneta – fluent360 When the news broke in 2025 that Bad Bunny would be part of the Super Bowl conversation, the reaction was immediate and loud. Not just from music fans, but from brands, marketers, and audiences who don’t always see themselves reflected in America’s biggest sporting moment. Fast forward to the week … Read more
By Cesar Espindola – Customer Insights & CX Strategy For years, “Hispanic” has been treated as a convenient bucket. But the market has already moved — and the institutions still using that model are falling behind in real time. This isn’t a cultural argument. It’s a growth one. Any organization still “targeting Latinos” as a … Read more
Luis Caballero – VP Marketing Strategy and Analytics As a Hispanic, it felt like a triumph of Latino culture. As a marketer, it felt like the ultimate triumph of authenticity. I have a lot of senior marketing leaders I admire, and I doubt many of them would have advised Benito ten years ago to maximize … Read more
By Melissa Vela-Williamson, M.A., APR, Fellow PRSA “Stories sell; facts tell” is a popular saying used in marketing and leadership arenas. That’s because stories inspire feelings, help people understand and are more memorable than data. Stories have a historical tradition across all cultural backgrounds and are valuable in our work. I learned early in my … Read more
The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences. Our 2026 Super Bowl Creative Analysis reveals the strategies that broke through with 127 million viewers, and what you can apply to your … Read more
Our new report International Soccer: United States Expectations for 2026 reveals how U.S. audiences are preparing for the tournament and which cultural, digital, and consumption drivers will define the brands that win. To download report, CLICK HERE.
