Recent increases in immigration have rekindled concerns about their effects on government budgets. This paper updates a model of these effects first developed by the National Academies of Sciences, Engineering, and Medicine (NASEM) to shed light on how immigrants, both legal and illegal, and their children affect government budgets. This analysis is the first to … Read more
By Gaby Alcantara Diaz – Semilla Agency 135.4 million people watched Bad Bunny lead the Super Bowl halftime show. The largest audience in halftime history. The “Benito Bowl” wasn’t just a cultural moment; it was an economic declaration. On the world’s biggest stage, Benito embodied Seguimos aquí (“We’re still here/We aren’t going anywhere”), showing that … Read more
By Tony Hernández – Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy When I launched the Immigrant Archive Project, I thought I was building an archive. What I didn’t fully understand was that I was also building a mirror. Because when you sit across from someone—cameras rolling, time slowed down—and you invite … Read more
Pedro Torres, the well-known producer-director who had helped pioneer production of TV spots for Hispanic Market ad agencies and would later on shine at the helm of global programming from top-level positions at TELEVISA, passed in Mexico City at the age of 73. Torres had been ill during the last four years. His passing was … Read more
By Louis Maldonado Bad Bunny’s Super Bowl halftime performance was exactly what America — and the world — needed right now. It affirmed a truth that feels increasingly contested in public discourse but remains undeniable in reality: America’s strength and future lie in its diversity. Multiculturalism is not a social obligation to be managed quietly; … Read more
By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, … Read more
By David Morse – Market Researcher and Author. In 2026, there are two halftime shows. One on the field, headlined by Bad Bunny. And one built as an alternative, an “All-American” counter broadcast organized by Turning Point USA and led by Kid Rock for viewers who would rather watch something else. The divide is visible … Read more
Telemundo and Peacock marked Super Bowl Sunday with a new talent-led spot featuring Owen Wilson and Sofía Vergara, airing right after Bad Bunny’s halftime performance, using one of the most culturally resonant moments of the year to position Telemundo as the destination for experiencing the FIFA World Cup 26™ in Spanish. The spot signals the … Read more
Just received these examples of people on Instagram explaining WHY the NFL decided to have Bad Bunny lead this years Super Bowl Halftime show. I hope there are many more, just the facts. CLICK on Images …….
By Luis Miguel Messianu Bad Bunny Didn’t Just Win the Grammys — He Rewrote What America Sounds Like. The first-ever Spanish-language Album of the Year isn’t just a milestone for music — it’s a turning point for identity, belonging, and the rhythm of a changing nation. Last night, the world heard Spanish — not as … Read more
By Jacquelynn Carrera – Brand Partnerships & Experiential Marketing Leader | Campaign Execution & Audience-First Storytelling The strongest brand moments rarely start in a boardroom. They start by listening. When Bad Bunny told fans they had four months to learn English, it wasn’t a marketing campaign. It was a cultural moment. The comment quickly sparked … Read more
By David Chitel The National Football League (NFL) putting a global Latino superstar on the biggest stage in America isn’t about vibes. It’s about growth, relevance, market share and good business. Bad Bunny built one of the largest fanbases on planet Earth while singing almost entirely in Spanish. No translation. No dilution. No “mainstreaming.” He … Read more
By Roy Eduardo Kokoyachuk Bad Bunny’s selection as the Super Bowl halftime performer raises practical questions for brands. Does his presence drive awareness and help sales? Does featuring an outspoken Latino performer during the nation’s largest sporting event, at a time when Latinos are at the center of immigration raids, inject politics into brand marketing? … Read more
Telemundo and Peacock released a teaser for its upcoming Super Bowl spot, marking the next step in their road to the FIFA World Cup 26™ taking place this coming summer in the United States, Mexico and Canada. The teaser offers a first look at Telemundo’s World Cup storytelling through a light, culturally driven moment featuring … Read more
By Michael Barry, MBA, CNP – Through creative and strategic communications, I help businesses build their brand narrative, reach their audiences, respond to change, and facilitate transformation. One of the problems we face in the communications business is a lack of time. The unfortunate byproducts are poorly worded, misguided and often reactionary messages. Making matters … Read more
By Adrian von Dewall = Managing Partner | Executive Search | Boyden If hiring felt harder last year, it wasn’t your imagination. 2025 didn’t close the market. It removed the margin for error. In 2026, recruitment won’t reward activity or optimism. It will reward judgement. And organisations still waiting for conditions to improve may discover … Read more
Multi–Emmy Award–winning media executive Cynthia Hudson, CEO and Founder of Hi Media Partners, has officially acquired, from Grupo Planeta, the screen rights to adapt the memoir Wish Me a Good Journey (Deséenme un buen viaje) into a feature film and a companion documentary, bringing to the screen the remarkable life and final chapter of renowned … Read more
By Mansi Agrawal – Founder at Prime Factor This morning I was sitting quietly with my coffee, just thinking about how misunderstood PR really is. Over the years I’ve seen so many brands believe that PR means running ads or simply getting featured somewhere, but in reality, PR is much deeper than that. It is … Read more
By Natalia Velandia – Bilingual Marketing & Brand Leader | At some point in every marketer’s career, this conversation shows up: “Do we need a rebrand… or just a refresh?” And it’s rarely a branding question. It’s a strategy and execution question, because the wrong choice doesn’t just affect how the brand looks, it affects … Read more
By Jay Pattisall, VP, Principal Analyst & elsey Chickering, Principal Analyst Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions … Read more
