By Gabriela Alcántara-Diaz | Semilla Multicultural Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, … Read more
The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration. During a night dedicated to elevating excellence across the communications and marketing industry, the agency … Read more
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant. In a world where attention is the scarcest currency, even the most iconic brands struggle to stay relevant. When sameness sets in and audiences tune out, collaboration becomes more than a marketing move—it becomes a strategy for survival and reinvention. In … Read more
By Nancy Duarte – CEO at Duarte, Inc. Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented… Your brilliant idea or insights that could change their lives never reach their potential. That’s why half the battle in a high-stakes presentation is keeping your audience … Read more
By Madison Lazas – PR & Comms Strategist for Brands, Execs & High-Stakes Moments After years of agencies, I thought I understood my clients…until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. Then I went in-house. It changed everything I thought I … Read more
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences. LatiNation’s research study, the LatiNation Media Study, confirms that long-standing assumptions in Hispanic mar-keting no longer apply to bilingual and English-dominant audiences ages 18-34. This group holds substantial economic power and evaluates brand messaging with a sharper, more critical eye. The … Read more
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners. RFP Best Practices when Selecting a Hispanic-Segment Agency Hispanic consumers are growth consumers. Yet many brands approach the Hispanic market only after selecting a general market agency, or they reuse general market RFPs that fail … Read more
By Elena Jasper – CMO @ Marketing Architects | Marketing Effectiveness Student & TV Advertising Enthusiast To explain… Andrew Tindall analyzed System1 and Effie Awards data and found that if your 30-second ad includes seven recognizable brand cues, recall rises to 100%.That doesn’t mean it’s recommended to have 7 distinctive assets in an ad, of … Read more
Immigration Enforcement Is Reshaping Consumer Behavior, Public Trust, and National Sentiment Our survey findings reveal the consequences of immigration enforcement, particularly ICE raids, on Hispanic communities and broader American society, influencing spending habits, public engagement, brand trust, and national identity. Why this matters: The Driving Force of U.S. Growth: Hispanic Americans are the core engine … Read more
By Catherine Merritt – CEO at Spool Here’s a fun PR math problem: 3 billion impressions x zero impact = (yes,) zero. For too long, our industry has overly relied on “it’s hard to measure because it’s earned,” then waved around vanity metrics that say a lot about volume and very little about value. That … Read more
By Jamie Ceman, Ed.D. – Two-time AMA Higher Ed Marketer of the Year | Ed.D in Change Management and Leadership The chief marketing officer has become higher education’s newest indispensable hire. Presidents and boards increasingly expect their CMOs to fix declining enrollment, rebuild reputation, and even stabilize shaky fundraising pipelines while budgets shrink. As The … Read more
Last month, alma brought together industry experts to talk all things 2026 World Cup and what it means for brands. In case you missed it, we’ve rounded up some of the top takeaways from the session.
2025 marks the 40th year of the Deloitte Holiday Retail Survey, and the retail transformation over that time has been remarkable. Holiday shopping has shifted from crowded malls and print circulars to a world of omnichannel convenience, digital discovery, and artificial intelligence-powered tools. Yet one constant remains: The holidays are when consumer behavior reflects both the … Read more
By Danilo Tauro, PhD – Managing Partner at Aperiam | Senior Advisor at Mckinsey & Co. | Board Director | ex: P&G, Amazon, Uber | AdAge & AMA 40 under 40 “Advertising that sells” David Ogilvy (1911–1999) was “a British advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising”. … Read more
“We’ll manage without a CMO for a few months. The CEO can oversee marketing temporarily. How much damage could six months really do?” Famous last words. Six months later, your top marketing talent has left for competitors. Your brand message has splintered into confusion. Your sales pipeline has dried up. And those “temporary” savings have … Read more
Singer-songwriter Ivonne Galaz, known as the first woman to perform corridos tumbados, in partnership with creative agency Casanova//McCann, DLuna Music, and Universal Music Publishing Group, presents the powerful corrido “Nadie Sabe” , a musical piece inspired by a reality many are unaware of: 40% of homeless youth in the United States identify as LGBTQ+, and … Read more
People are spending more of their time alone and online. Gen Zers don’t feel financially secure but are willing to splurge. In their search for value, shoppers are buying smaller pack sizes or lower quantities of their preferred brands. These are some of the trends highlighted in McKinsey’s ConsumerWise research on consumer sentiment and behavior, … Read more
A new study by WARC and Intuit Mailchimp presented by LIONS Advisory reveals marketing teams in mid-market companies are in transition in how they are leveraging AI as an “equalizer” that enables them to amplify their impact and give them a competitive edge. Often overlooked, these organizations with 10-499 employees, are vital to the business … Read more
Many search engines like Google or Bing now use artificial intelligence (AI) to provide users with short answers or overviews at the top of the page that are separate from traditional search results. A majority of U.S. adults (65%) at least sometimes come across these AI summaries in search results. That includes 45% who see … Read more
