Hispanic Sentiment Study 2025 – The Latina Edition. [REPORT]

This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this “Latina Edition” provides a deeper dive into the specific lived experiences and sentiments of Hispanic women. To download report, CLICK HERE  

MediaCo’s Sigma Audio Networks launches InterWave Digital Audio Network

Sigma Audio Networks announced the launch of InterWave, a new digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments at scale. Operating under the Sigma Audio Networks umbrella, InterWave provides advertisers access to more than 210 million monthly unique listeners across a curated network of premium digital audio inventory … Read more

The Infinite Dial 2026. [REPORT]

The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more To download report, CLICK HERE.    

Inclusion & Representation as a Growth Engine for the Next Era of Agencies. [REPORT]

Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation. This paper makes a clear business case: inclusion and representation are not social initiatives … Read more

MediaCo appoints Neida Gotay as Vice President, Integrated Sales

MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, … Read more

Don’t waste the agency pitch Q&A session…

By Steve Boehler – Founder, Mercer Island Group Don’t waste the agency pitch Q&A session… The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical … Read more

What Is The New Majority? Who They Are and Why They Matter

By Jacqueline Hernández and Jack Rico The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the “new general market.” Marketing in 2026 … Read more

MEL named AOR from BrandsMart USA.

Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.

“How much should we spend on marketing?”

By Rick Ramos – Fractional CMO “How much should we spend on marketing?” If that’s the question, the answer is usually wrong. I’ve seen startups spend more and go nowhere. I’ve seen others spend less and grow faster. The difference is never the percentage. It’s whether the business knows what marketing is supposed to do. … Read more

“Is software dead?

By Tony Dieste “Is software dead? That’s the question on everyone’s mind. It’s what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I’ve seen lots of disintermediation before. (cable fragments and ends the broadcasters’ monopoly, the internet, Google and search advertising, social … Read more

LATINATION MEDIA receives 2026 GLADD Media Award

LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an … Read more

Why Your Marketing Isn’t Working (And What to Fix First)

If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy. This is one of the most common issues businesses face. They assume they need: More content A better website Paid ads A rebrand But marketing is an amplifier. And amplification … Read more

LERMA/ account win

LERMA/ has been named U.S. Agency of Record for Diplomático Rum by Brown-Forman.

Prescribing Cultural Relevance: A Comprehensive Guide to Hispanic Marketing in the Pharmaceutical Industry

The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences. Multicultural marketing in the pharmaceutical industry transcends the mere translation of brochures; it’s about … Read more

Major Strategic Disconnect Today Between Elected Leaders and Hispanic Voters

TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts. Fielded this week amid very competitive and highly watched … Read more

MediaCo promotes René Santaella to Chief Growth & Innovation Officer

MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and … Read more

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