In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy … Read more
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week. “Both his independent station and his ad agency contributed in giving a voice to one of the country’s … Read more
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients. Pablo has been growing in strategy roles at … Read more
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y … Read more
This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this “Latina Edition” provides a deeper dive into the specific lived experiences and sentiments of Hispanic women. To download report, CLICK HERE
By Liz Castells-Heard, Founder, CEO and Chief Strategy Officer, INFUSION by Castells When I was a teenager, I challenged my junior high school so girls could wear pants. I burned bras in protest for women’s rights. And when I entered corporate America, the few women in the room weren’t executives—they were secretaries. A pinch in … Read more
Sigma Audio Networks announced the launch of InterWave, a new digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments at scale. Operating under the Sigma Audio Networks umbrella, InterWave provides advertisers access to more than 210 million monthly unique listeners across a curated network of premium digital audio inventory … Read more
Production is officially underway on the tenth season of Telemundo’s Emmy-winning franchise, El Señor de los Cielos (The Lord of the Skies), led by renowned actor Rafael Amaya reprising his iconic role as Aurelio Casillas. Joining Amaya is a stellar returning cast, including Carmen Aub as Rutila Casillas, Isabella Castillo as Diana Ahumada, all set … Read more
The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more To download report, CLICK HERE.
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation. This paper makes a clear business case: inclusion and representation are not social initiatives … Read more
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, … Read more
As Daylight Saving Time approaches and Sleep Awareness Week (March 8-14) kicks off, millions of Americans are bracing for the exhaustion of losing an hour of sleep. But for the 30% of U.S. adults already experiencing insomnia symptoms, the real crisis happens in the middle of the night. From financing a golf cart at 3:00 … Read more
By Steve Boehler – Founder, Mercer Island Group Don’t waste the agency pitch Q&A session… The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical … Read more
By Jacqueline Hernández and Jack Rico The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the “new general market.” Marketing in 2026 … Read more
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
By Rick Ramos – Fractional CMO “How much should we spend on marketing?” If that’s the question, the answer is usually wrong. I’ve seen startups spend more and go nowhere. I’ve seen others spend less and grow faster. The difference is never the percentage. It’s whether the business knows what marketing is supposed to do. … Read more
By Tony Dieste “Is software dead? That’s the question on everyone’s mind. It’s what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I’ve seen lots of disintermediation before. (cable fragments and ends the broadcasters’ monopoly, the internet, Google and search advertising, social … Read more
LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an … Read more
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy. This is one of the most common issues businesses face. They assume they need: More content A better website Paid ads A rebrand But marketing is an amplifier. And amplification … Read more
LERMA/ has been named U.S. Agency of Record for Diplomático Rum by Brown-Forman.
