The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more To download report, CLICK HERE.
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation. This paper makes a clear business case: inclusion and representation are not social initiatives … Read more
MediaCo Holding Inc. announced the appointment of Neida Gotay as Vice President, Integrated Sales. In this role, Gotay will oversee both local and national sales operations in Orlando and Atlanta, while also leading strategic business development efforts across all Florida markets. She will focus on driving integrated, multi-platform revenue growth, strengthening agency and client partnerships, … Read more
As Daylight Saving Time approaches and Sleep Awareness Week (March 8-14) kicks off, millions of Americans are bracing for the exhaustion of losing an hour of sleep. But for the 30% of U.S. adults already experiencing insomnia symptoms, the real crisis happens in the middle of the night. From financing a golf cart at 3:00 … Read more
By Steve Boehler – Founder, Mercer Island Group Don’t waste the agency pitch Q&A session… The pitch Q&A session is one of the most important interactions that agencies have with a prospect during a formal review. The client gets to see how the agency team handles themselves. The agency has an opportunity to gather critical … Read more
By Jacqueline Hernández and Jack Rico The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the “new general market.” Marketing in 2026 … Read more
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
By Rick Ramos – Fractional CMO “How much should we spend on marketing?” If that’s the question, the answer is usually wrong. I’ve seen startups spend more and go nowhere. I’ve seen others spend less and grow faster. The difference is never the percentage. It’s whether the business knows what marketing is supposed to do. … Read more
By Tony Dieste “Is software dead? That’s the question on everyone’s mind. It’s what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I’ve seen lots of disintermediation before. (cable fragments and ends the broadcasters’ monopoly, the internet, Google and search advertising, social … Read more
LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an … Read more
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy. This is one of the most common issues businesses face. They assume they need: More content A better website Paid ads A rebrand But marketing is an amplifier. And amplification … Read more
LERMA/ has been named U.S. Agency of Record for Diplomático Rum by Brown-Forman.
By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and … Read more
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences. Multicultural marketing in the pharmaceutical industry transcends the mere translation of brochures; it’s about … Read more
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts. Fielded this week amid very competitive and highly watched … Read more
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and … Read more
Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women … Read more
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%,1 while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected … Read more
By Tony Hernandez – The Immigrant Archive conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees. Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people … Read more
Thoughts from Maria Martinez-Guzman – President of Entravision Media “The way audiences consume content is changing rapidly, and that presents tremendous opportunity. I’m excited to innovate, to elevate our storytelling, and to ensure our content reflects the diverse communities we serve — not just in language, but in perspective and experience. I hope to position … Read more
