By Jacqueline Hernández and Jack Rico The New Majority is made up of the 192 million Americans under 45: Millennials, Gen Z, and Gen Alpha. They now represent 56% of the U.S. population and are the most diverse, digitally native, and soon-to-be, economically influential consumer bloc in the country. They are the “new general market.” Marketing in 2026 … Read more
Miami based MEL agency has been awarded the AOR responsibilities for BrandsMart USA. The agency will handle brand strategy, creative and content.
By Rick Ramos – Fractional CMO “How much should we spend on marketing?” If that’s the question, the answer is usually wrong. I’ve seen startups spend more and go nowhere. I’ve seen others spend less and grow faster. The difference is never the percentage. It’s whether the business knows what marketing is supposed to do. … Read more
By Tony Dieste “Is software dead? That’s the question on everyone’s mind. It’s what is being whispered in boardrooms, on X, and across investor calls right now. Having built businesses in communications, marketing, and media, I’ve seen lots of disintermediation before. (cable fragments and ends the broadcasters’ monopoly, the internet, Google and search advertising, social … Read more
LatiNation Media’s critically acclaimed series, Living y Ready, was the recipient of a GLAAD Media Award in the category of Outstanding Online Journalism – Video or Multimedia // Periodismo digital sobresaliente: vídeo o multimedia. The moving series is grounded in first-account stories from HIV-positive people of color and their loved ones. The special provides an … Read more
If your marketing isn’t delivering results, the problem may not be your ads, content, or social media strategy. It may be your brand positioning strategy. This is one of the most common issues businesses face. They assume they need: More content A better website Paid ads A rebrand But marketing is an amplifier. And amplification … Read more
LERMA/ has been named U.S. Agency of Record for Diplomático Rum by Brown-Forman.
By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and … Read more
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences. Multicultural marketing in the pharmaceutical industry transcends the mere translation of brochures; it’s about … Read more
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts. Fielded this week amid very competitive and highly watched … Read more
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and … Read more
Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women … Read more
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%,1 while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected … Read more
By Tony Hernandez – The Immigrant Archive conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees. Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people … Read more
Thoughts from Maria Martinez-Guzman – President of Entravision Media “The way audiences consume content is changing rapidly, and that presents tremendous opportunity. I’m excited to innovate, to elevate our storytelling, and to ensure our content reflects the diverse communities we serve — not just in language, but in perspective and experience. I hope to position … Read more
By David Morse I have a front row seat to Generation Alpha. They’re my daughters. Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we … Read more
Entravision announced three promotions in its US Media leadership team: Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena to President of Entravision Audio; and Winter Horton to Chief Revenue Officer Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson. “These promotions align our leadership with our core objectives: serve our … Read more
As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles. We surveyed 8,750 U.S. adults from Sept. 2-8, 2025, to learn about: The experiences of those who are caring for an aging parent The experiences of those … Read more
By Pepper Miller – Cultural Insights Strategist & Trust Steward I wasn’t sure I’d write anything for Black History Month this year. Not because it isn’t important. And not because the history isn’t necessary. I didn’t feel the need to center Martin Luther King Jr.—not because those stories don’t matter, but because they’re already being … Read more
After years in the making, Nielsen is taking radio audience measurement into the mobile era with the official launch of its Nielsen mobile survey (mSurvey), beginning with the Spring 2026 survey period. The new platform complements the traditional Diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy. … Read more
