By Isabella Maldonado The press release used to be the golden ticket. Polished. Controlled. Perfectly timed. But today? Audiences don’t want polish. They want process. We’ve entered the era of building in public. Instead of waiting for media coverage, brands now gain credibility by sharing their journey online. Instead of chasing an audience, the real … Read more
By David Sánchez Y’s Bicultural, bilingual Latinos are engaging with culturally relevant creative—sometimes in Spanish, sometimes in Spanglish, or even English in stories that reflect their real lives. But when they convert, they might do so through a general market product, website, or brand. In companies where general market and multicultural teams operate separately, this … Read more
Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage. To download report, CLICK HERE.
“Transparency” is all the rage nowadays. It’s what everyone is asking for, from consumers expecting products that do as advertised to competitions expecting honest campaign submissions with unfabricated results. However, it can be argued that there are cases in which transparency is taken too far. In the eyes of the American Association of Advertising Agencies (4As), … Read more
Kicking-off Hispanic Heritage Month (September 15 – October 15), Aquí: The Accountability Movement (Aquí) is urging all to “Buy Latino, Build America” in a national digital campaign inviting consumers, institutions, and corporations to support Latino-owned businesses and close the equity gap in America’s economy. “Buy Latino” is part of Aquí’s “Somos América” program that uplifts … Read more
Median household income in the United States for householders age 25 and over was $85,580 in 2024 — marking an 18% increase from 2004. However, the income gap between those with college degrees and those with high school degrees but no college widened over the last two decades. Median household income is the midpoint where … Read more
The median monthly owner costs for U.S. homeowners with a mortgage increased to $2,035 in 2024 from $1,960 (inflation-adjusted) in 2023, according to new American Community Survey (ACS) 1-year estimates released today by the U.S. Census Bureau. “One way we measure housing affordability is based on how much households spend on selected costs such as … Read more
LG Ad Solutions released its 2025 Inclusive Screen report, highlighting the TV viewing habits and preferences of diverse American audiences, including Black, Hispanic, Asian and LGBTQ+ CTV viewers. The findings underscore that as streaming – especially free streaming – gains preference, CTV uniquely delivers the personalized, relevant experiences these influential audiences expect. Industry-wide, personalization has … Read more
Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n, announced the appointment of seasoned industry veteran Sebastian Trujillo as Chief Commercial Officer (CCO). “Sebas and I have worked together and known each other for decades. He brings a deep understanding of where we are … Read more
Hispanic consumers are leading the way when it comes to consumption of streaming content, a new Nielsen report finds. In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S. Furthermore, Hispanic audiences outpaced general U.S. viewership of streaming services YouTube, Netflix and Disney, that … Read more
Storytelling is forever. No matter how technology advances and changes the way people consume information, work, and even socialize, the power of effective storytelling will never become obsolete; if anything, a compelling narrative can help brands stand out in a sea of sameness and boringness. To ed more, CLICK HERE. Courtesy of The Association of … Read more
To commemorate Hispanic Heritage Month, Vme TV proudly announces the premiere of two powerful new programs honoring the lives and legacies of two of Spain’s most iconic performers: Rocío Jurado and Lola Flores. Audiences will be captivated this September by the debut of Como Alas al Viento, a sweeping drama chronicling the remarkable journey of … Read more
“It’s not humans versus machines; it’s humans with machines,” says Norm de Greve, SVP and CMO at General Motors. Known for leading transformative marketing efforts at CVS Health and now at GM, de Greve is helping reshape how brands operate in an era defined by artificial intelligence (AI), personalization, and speed. To read more, CLICK … Read more
MediaCo Holding Inc. announced that EstrellaTV will serve as the exclusive U.S. television partner for Miss Universe Mexico 2025. The event will be featured in a two-part broadcast rollout designed to maximize audience reach and engagement. On Saturday, September 13th, EstrellaTV will air exclusive teasers and live updates from Miss Universe Mexico 2025 during the … Read more
Canela Media introduces Diego, Club Canela’s AI-Generated Virtual Host to further gamify Club Canela and connect audiences and brands through personalized challenges, rewards, and activations in Club Canela. Diego, created and powered by AI, will add more engagement to Club Canela – Canela.TV’s unique and innovative audience reward program. “Following the successful launch of Club … Read more
Telemundo announced it has closed an agreement with RCN in Colombia which provides them the rights to adapt the Miss Universe® Latina: El Reality format. This original reality show was developed by Telemundo to select the first-ever Miss Universe® Latina to participate in the next edition of the Miss Universe® pageant. “We are pleased to … Read more
Driving growth through innovation in a rapidly evolving media and technology landscape PwC’s 26th annual Global Entertainment & Media Outlook offers an in-depth, five-year forecast of evolving forces that will likely shape an industry on track to be a $3.5 trillion market by 2029. Here’s a snapshot of what we found and what’s to come. … Read more
By Pierre Bouvard Ad industry perceptions of media audiences are often completely opposite reality. Duncan Stewart, Director of Research, Technology, Media & Telecommunications at Deloitte, puts it best: “Why do people think that nobody listens to radio anymore? Because there is a narrative that new media kills old media, so nobody bothers to look at evidence … Read more
Metricool, a global social media management platform, released its 2025 State of AI in Social Media Study, revealing that 96% of social media professionals now use AI tools in their social media workflows, with 72.5% relying on them daily. The findings underscore how AI has become a core tool in the day-to-day work of social … Read more
Writer, director, producer, and casting director Elaine Del Valle makes history with the release of Brownsville Bred, a deeply personal, musically infused coming-of-age drama inspired by her true story. The film, which has already garnered awards on the festival circuit, opens nationwide on September 19, 2025. Brownsville Bred is the first feature Del Valle has both written and directed, marking … Read more
