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The 2026 World Baseball Classic: How National Pride Unlocks Revenue

The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs. US (Aaron Judge): WBC “is bigger … Read more

Slow Growth Impacts Nation’s Largest Counties Hardest

Population growth slowed in a majority of the nation’s 3,143 counties and the District of Columbia between July 1, 2024, and July 1, 2025, according to the Vintage 2025 population estimates released today by the U.S. Census Bureau. Among the 2,066 counties that grew between 2023 and 2024, nearly 8 in 10 saw their growth … Read more

The United States at 250: How the Country Has Changed in the Past 50 Years

In July, the United States will celebrate its 250th anniversary. The country’s last major milestone was 50 years ago, at its bicentennial on July 4, 1976. U.S. society has changed profoundly since then. Over the past five decades, the U.S. population has aged significantly, with the percentage of people 65 and older nearly doubling. The country has … Read more

Entravision Relaunches Politics Con Acento with Expanded TV and Digital Distribution

Entravision, a leading global media, marketing, and technology company, announced the expanded relaunch of Politics con Acento, a digital-first bilingual show and video podcast for the Latino voting community. The show, hosted by Entravision’s established White House Correspondent Stephanie Ochoa, will now also air weekly as a one-hour bilingual TV show across Entravision’s 21 Univision … Read more

LATINATION MEDIA unveils ‘CULTURA AT FULL VOLUME’ at 2026 IAB Newfronts

LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate and marketing vision yet — Cultura at Full Volume — during its presentation at the 2026 IAB NewFronts. The initiative reflects LatiNation’s always-on approach to programming, partnerships, and brand opportunities designed for the most influential audience … Read more

Bespoke Beats AI: The Human Edge Still Matters

By Mindy Figueroa – L2L Founder & CEO We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a … Read more

Spicy Thinking.

By Rishad Tobaccowala “Charles’s conversation was as flat as a sidewalk, and everyone’s ideas filed along it in their ordinary clothes, exciting no emotion, no laughter, no reverie” ―Gustave Flaubert,Madame Bovary Today there is a surfeit of data and reports and white papers and podcasts and… AI is enabling the creation of content, video, presentations, … Read more

‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.

By Samuel Ragsdale Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society … Read more

Three Flags, One Beautiful Game!

By Luis Miguel Messianu One hundred days before World Cup 2026, the world doesn’t just flip a calendar. It holds its breath. You feel it in airports, WhatsApp chats, corner bars, school playgrounds and brand war rooms: fútbol is about to reclaim its place as the beautiful common language of the planet. If the Super Bowl … Read more

Modern Measurement = Modern Media Decisions

By Grace Agostino Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. With the launch of mSurvey, Nielsen is modernizing the audio diary into a mobile-first experience—making it easier to capture real listening behavior, especially from younger, harder-to-reach audiences. Translation … Read more

John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team

Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa.  The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, … Read more

HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR

The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at … Read more

MediaCo names Alina Falcón News Strategy Senior Advisor

MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms. Falcón is one of the most respected leaders in Hispanic media, previously serving as President of News at … Read more

Telemundo launches Café Golazo,

Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide. Launched in 2025, Tu Momento. Tu Jugada., known in English as Telemundo’s Next Play, is built … Read more

El Quinto Partido to debut on Canela.TV

Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer. Co-produced by Latin Sports, hosted by Julián Gil and sponsored by Hyundai Motor America, El Quinto Partido dives deep into Mexico’s decades-long … Read more

The Quiet Retreat: Why Brands Are Still Investing in Multicultural Consumers, Just Not Publicly

By Mario Xavier Carrasco – Multicultural Insights Leader @ ThinkNow Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, … Read more

The AI Culture War: Battleground for Cultural Competence

By Donnie Broxson – CEO & Cultural Intelligence Leader Artificial intelligence has reshaped how marketing works. It analyzes massive datasets in seconds, streamlines workflows, surfaces patterns humans might miss, and generates ideas at unprecedented speed. But beneath the excitement lies an uncomfortable truth. Artificial Intelligence is becoming the most influential storyteller in marketing without understanding … Read more

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