By Rishad Tobaccowala Own Your Work , Shape Your World ! 76 percent of Gen Z wants to work for themselves Many young folks come into a market place where there are either few jobs or jobs that they believe will not help them grow. The future increasingly is porfolio careers with 67% of Gen … Read more
By Jeremy Lockhorn – SVP, Creative Technologies & Innovation The advertising industry is no stranger to transformation. It tends to come in waves. Over the last roughly 30 years, we’ve witnessed three major disruptions to our ecosystem: The internet, which made the world’s knowledge accessible with a keyboard and a mouse; … Read more
By Matt Brooks and Karin Brewster, Opinion for The Conversation Immigration has dominated recent public discourse about Florida, whether it be the opening of Alligator Alcatraz, a migrant detention facility in the middle of the Everglades, or Florida Gov. Ron DeSantis declaring an “immigration emergency” for the state that has lasted more than two years. … Read more
By Santiago Solutions Group In today’s increasingly complex market landscape, traditional DEI (Diversity, Equity, Inclusion) is going through an enormous transformation. While well-intentioned, many of these efforts remain siloed within HR or compliance, disconnected from business outcomes and vulnerable to shifting political and regulatory headwinds. To thrive in this environment, companies need a new model … Read more
For the third year, the Cumulus Media | Westwood One Audio Active Group® conducted a special auto brand analysis of Edison’s “Share of Ear,” the long running audio tracking study. Edison Research’s quarterly “Share of Ear” study is the authoritative examination of time spent with audio in America. Over the last eleven years, Edison Research … Read more
By Mario X. Carrasco Are AI tools inclusive? We’re halfway through 2025 and one thing is undeniable: AI is no longer on the horizon, it is in the room. For the market research industry, this has come faster than most expected. What felt like an existential threat just a year ago is now transforming how … Read more
By Gabriela ‘Gaby’ Alcantara-Diaz, founder and President, Semilla Multicultural Beyond the noise and debate, the conversation that matters is about bold, memorable creative that sells. At its core, marketing is about connecting products to people in ways that resonate deeply and drive business results. The “Gene/Jean” concept holds real potential — not just as a … Read more
By Lauren Stiebing – Founder & CEO at LS International | Helping FMCG Companies Hire Elite CEOs, CCOs and CMOs The Chief Marketing Officer is quietly being replaced. Not by a person but by a mindset. Over the past 12 months, we’ve seen a growing trend in FMCG. According to a recent Financial Times piece, … Read more
By Gonzalo López Martí – Creative Director www.LMMMiami.com/ I was hanging out with a group of colleagues. Naturally, we ended up playing the #1 parlor game of 2025: what jobs will survive the march of AI? “Manicurist”, pondered half-jokingly a friend with a decade-long career in the market research realm. She’s onto something. A mani-pedi … Read more
Instagram is filled to the brim with dazzling images, authentic heartfelt posts, and the occasional sponsored post all about the latest diet fad. Although it seems like anybody with a smartphone can be an influencer or a content creator, it takes a lot of time and talent to promote brands online. And, by the way, … Read more
d expósito & Partners (dex), one of the nation’s most recognized multicultural advertising and marketing agencies, today announced the launch of résonant, a dedicated public relations and social media practice designed to help brands authentically engage with today’s dynamic and diverse audiences. résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to … Read more
In our 18th annual Back-to-School Survey, families are sharpening pencils and their budgets. They’re approaching their second-largest annual spending event1 with a note of restraint, given current economic and household financial positions. Despite the uncertainty, parents appear confident they can replace clothing and refill backpacks by leaning on the savvy shopping habits they’ve honed during … Read more
Marketing is full of binaries. Traditional versus digital. TV versus TikTok. Art versus science. But none may be more counterproductive — or more deeply entrenched — than the false choice between brand and demand. To read more CLICK HERE. Courtesy of The Association of National Advertisers
The race to adopt AI is on. But by 2030, the agencies that win won’t be defined just by the tech they use, but by the culture they build. While AI will undoubtedly reshape how agencies work, culture will determine where people work, who stays, how bold ideas come to life and play a role … Read more
By Paul Hemez and Jonathan Vespa Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975. Nearly 50 years later, less than a quarter of U.S. adults … Read more
At a glance, remittances may seem like simple financial transactions—one-way wires, routed from immigrant workers in the U.S. to family members in Latin America and the Caribbean. But look closer, and they reveal something much more layered. Each transfer is a window into identity, resilience, and emotional intent. For marketers focused on multicultural audiences, remittances … Read more
If your brand isn’t co-creating with Gen Z, it’s falling behind, That is not a provocation – – it’s a survival strategy A few key takeaways: Gen Z creators aren’t part of the conversation; they are the conversation. Brands like Nike, Rare Beauty, and Netflix are thriving by co-creating with Gen Z, not just marketing … Read more
This report is built from exclusive data shared by auto marketers, agencies, and media partners—highlighting how the industry is refining strategy and doubling down on performance-driven channels in the second half of the year. To download report, CLICK HERE.
Crowd React Media, a division of Harker Bos Group, today announced the release of its State of Spanish-Language Media 2025 report Now in its second year, the State of Spanish-Language Media report reveals how U.S. Hispanic audiences are engaging with media in 2025 and how they’re leading the way. Drawing from a nationally representative sample … Read more
Creative team Four Cats, founded by Alena and Vicent Llopis, introduces “The Sound of Spanish Through AI”, an AI-generated video that captures the emotional richness of Spanish as spoken across different countries, cultures, and accents. The video brings together people from diverse Spanish-speaking regions, each expressing how Spanish shifts in sound, rhythm, and tone, yet … Read more
