By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells The Super Bowl as America’s Cultural Barometer: The Super Bowl is the most expensive—and most revealing—mirror of American culture. Beyond a showcase for products or creative ambition, it signals who brands believe America is, who they choose to see, who they quietly leave out, and … Read more
The pharmaceutical industry shoulders a tremendous responsibility in safeguarding and enhancing the health and well-being of our diverse population. However, effectively reaching and engaging multicultural patient populations demands a deep-seated understanding of their unique cultural sensitivities, communication preferences, and healthcare experiences. Multicultural marketing in the pharmaceutical industry transcends the mere translation of brochures; it’s about … Read more
TelevisaUnivision released an important new survey conducted by The Harris Poll of over 500 registered Hispanic voters in Texas showing affordability is the defining priority for 2026. The poll also vividly demonstrates a major strategic disconnect between elected leaders and Hispanic voters on several important fronts. Fielded this week amid very competitive and highly watched … Read more
MediaCo Holding Inc. announced that it has appointed René Santaella to the newly created role of Chief Growth & Innovation Officer (CGIO), effective today. In this expanded executive role, Santaella will own MediaCo’s end-to-end “Supply + Growth Engines” chain that converts content investment into scalable distribution, deeper audience engagement, increased inventory scale and quality, and … Read more
Imagine deciding whether to work, study, or commute not based on opportunity, but on fear. Across Latin America and the Caribbean (LAC), high levels of crime and insecurity shape everyday economic decisions in ways that rarely show up in headline labor statistics. While violent crime affects both women and men, its economic consequences vary. Women … Read more
Immigration patterns in the United States appear to be shifting after the post-pandemic surge. Between 2022 and 2024, the foreign-born labor force expanded at an average annual rate of 4%,1 while the native-born labor force grew by just 1.1%. But that trend now seems to be changing: Net immigration fell sharply last year, and is expected … Read more
By Tony Hernandez – The Immigrant Archive conducting thousands of hours of immigrant oral histories through the Immigrant Archive Project, I have noticed a quiet pattern in the stories of political refugees. Whether they came from Cuba, Vietnam, Nicaragua, Iran, or the former Soviet Union, many arrived in the United States carrying something that people … Read more
Thoughts from Maria Martinez-Guzman – President of Entravision Media “The way audiences consume content is changing rapidly, and that presents tremendous opportunity. I’m excited to innovate, to elevate our storytelling, and to ensure our content reflects the diverse communities we serve — not just in language, but in perspective and experience. I hope to position … Read more
By David Morse I have a front row seat to Generation Alpha. They’re my daughters. Ruby was born in 2010 and Sophia in 2012, placing them at the beginning of the first generation born entirely in the 21st century. The name “Generation Alpha” was coined by Australian social researcher Mark McCrindle. After Gen Z, we … Read more
Entravision announced three promotions in its US Media leadership team: Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena to President of Entravision Audio; and Winter Horton to Chief Revenue Officer Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson. “These promotions align our leadership with our core objectives: serve our … Read more
As the U.S. population ages, the need for caregivers among older adults is on the rise. There’s growing evidence that family members are increasingly taking on these roles. We surveyed 8,750 U.S. adults from Sept. 2-8, 2025, to learn about: The experiences of those who are caring for an aging parent The experiences of those … Read more
By Pepper Miller – Cultural Insights Strategist & Trust Steward I wasn’t sure I’d write anything for Black History Month this year. Not because it isn’t important. And not because the history isn’t necessary. I didn’t feel the need to center Martin Luther King Jr.—not because those stories don’t matter, but because they’re already being … Read more
After years in the making, Nielsen is taking radio audience measurement into the mobile era with the official launch of its Nielsen mobile survey (mSurvey), beginning with the Spring 2026 survey period. The new platform complements the traditional Diary service by allowing respondents to report listening electronically on their smartphones, expanding participation and improving accuracy. … Read more
Telemundo officially releases “Somos Más,” the anthem for the network’s coverage of the FIFA World Cup 2026™, bringing together global music stars Carlos Vives, Emilia, Wisin and Xavi for the first time. The song, now available on all major music streaming platforms, captures the spirit of unity and celebration that defines the World Cup. “Somos … Read more
With 100 days to go until the kickoff of FIFA World Cup 2026™ on June 11, 2026, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., unveiled its most expansive coverage plan ever—featuring 700 hours of programming highlighting a fully live on-site presence at all 104 matches, coupled with dedicateddailyshows and an unprecedented … Read more
Centenario Tequila has appointed Miami based MEL as their AOR agency in the USA.
Sigma Audio Networks, the multicultural audio network powered by MediaCo appoints of Jason Corelli as Senior Vice President of Integrated Audio Sales. “Jason’s decision to join Sigma Audio speaks to where the audio marketplace is heading,” said Elisa Torres, CEO and President of Sigma Audio Networks. “As brands prioritize growth audiences and measurable scale, they … Read more
A Market Brands Can’t Afford to Ignore In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It’s a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story. Despite driving the majority of U.S. population growth and … Read more
By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York. Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue’s pricing is commodity-like, indicating the ineffectiveness of agency work. Price of Creative Agency Work over 33 years (Price per ScopeMetric® … Read more
Telemundo reinforces its leadership in 2026, wrapping up the February broadcast month as the #1 Spanish‑language network in Monday–Sunday primetime year‑to‑date among both Adults 18–49 and total viewers, according to Nielsen. Driven by the success of Exatlón Estados Unidos, Dinastía Casillas and Lejos de Ti, Telemundo averaged 339,000 Adults 18-49 and 1.1 million total viewers … Read more
