Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer. Co-produced by Latin Sports, hosted by Julián Gil and sponsored by Hyundai Motor America, El Quinto Partido dives deep into Mexico’s decades-long … Read more
By Mario Xavier Carrasco – Multicultural Insights Leader @ ThinkNow Over the last year, I’ve noticed something interesting. Several brands have publicly scaled back, rebranded, or quietly dismantled their multicultural marketing efforts. Some announced it. Others simply removed the language from their websites, shifted titles internally, or reallocated visible budgets. And yet. Behind closed doors, … Read more
By Edwige Winans – Multicultural Insights When Bad Bunny lit up the 2026 Super Bowl halftime show, the performance was vibrant, proud, and deeply rooted in Latin Caribbean culture. It reminded me of moments I’d experienced in San Juan (the music, the energy, the homes, the colors), but I still didn’t feel fully connected. It … Read more
By Donnie Broxson – CEO & Cultural Intelligence Leader Artificial intelligence has reshaped how marketing works. It analyzes massive datasets in seconds, streamlines workflows, surfaces patterns humans might miss, and generates ideas at unprecedented speed. But beneath the excitement lies an uncomfortable truth. Artificial Intelligence is becoming the most influential storyteller in marketing without understanding … Read more
The AHA Report explores how cultural identity influences the purchasing behaviors of Affluent Hispanic Americans (AHA)—the most underexplored opportunity for U.S. luxury growth. While overall growth slows, one segment is rising fast: Affluent Hispanic Americans (AHA). Representing more than $800 billion in purchasing power, AHA consumers are redefining what luxury means through cultural identity, craftsmanship, … Read more
TelevisaUnivision announced the return of its flagship network in the United States, Univision, to Puerto Rico. The network’s Spanish-language programming will air on WSTE Canal 7 beginning Monday, March 23, the local affiliate will deliver direct broadcast presence on the island.
By The immmigrant Archive Project In the world of Hispanic marketing, Roberto Madan was widely respected as one of the early figures who helped shape how a major American company engaged with the U.S. Hispanic market. At McDonald’s, he was more than a successful owner-operator. He was part of a small group of pioneering Hispanic … Read more
The icon Los Angeles Spanish-Language newspaper La Opinion will be celebrating 100 Years of service to the Los Angeles Hispanic Community. Felicidades. HispanicAd
By Francisco (Tony) Navarro-Sertich – Driving AI & Agentic Platform Shifts Artificial intelligence will undoubtedly have a significant impact on the structure of the economy and the future of work. Much of the public conversation has focused on the risks of displacement, often framing the issue in binary terms: either AI augments labor or it … Read more
The 2026 FIFA World Cup is coming to North America — a once-in-a-generation global moment. But its impact won’t be evenly distributed. Latino audiences already sit at the center of U.S. soccer fandom, bringing higher avidity, deeper emotional investment, and stronger cultural connection to the game. As Hispanic influence and purchasing power continue to grow, … Read more
In the era of constant digital scrolling and fragmented attention, it’s easy for marketers to be lured by the “new and next.” We often prioritize platforms based on how easily we can track a click, sometimes forgetting that ease of measurement doesn’t always equal effectiveness. While digital channels dominate the conversation, there is a legacy … Read more
Marcelino Miyares, the Cuban-American entrepreneur who left an important mark among Latino residents of the burgeoning Chicago area, both through his pioneering, independent Channel 60 and his multicultural ad agency, O.M.A.R., died in Miami, Florida last week. “Both his independent station and his ad agency contributed in giving a voice to one of the country’s … Read more
Miami based MEL has announced that Pablo Rosas has joined MEL as Head of Strategy. As a great human who brings outstanding strategic chops to the agency, we have no doubt Pablo will be a big part of continuing to elevate the work we do for clients. Pablo has been growing in strategy roles at … Read more
El seminario web ofrecerá un panorama general del Censo Económico 2022 de las Islas territorios de los Estados Unidos, destacando los hallazgos clave para Puerto Rico. Los participantes explorarán los datos de manera descriptiva, incluyendo la cantidad de establecimientos, ingresos, empleados y nómina. La sesión también incluirá una breve explicación sobre los códigos NAICS y … Read more
This report represents a specific intersectional analysis derived from the 2025 Hispanic Sentiment Study. While the broader study examines the multifaceted experience of the Hispanic/Latino community in the United States, this “Latina Edition” provides a deeper dive into the specific lived experiences and sentiments of Hispanic women. To download report, CLICK HERE
By Liz Castells-Heard, Founder, CEO and Chief Strategy Officer, INFUSION by Castells When I was a teenager, I challenged my junior high school so girls could wear pants. I burned bras in protest for women’s rights. And when I entered corporate America, the few women in the room weren’t executives—they were secretaries. A pinch in … Read more
Sigma Audio Networks announced the launch of InterWave, a new digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments at scale. Operating under the Sigma Audio Networks umbrella, InterWave provides advertisers access to more than 210 million monthly unique listeners across a curated network of premium digital audio inventory … Read more
Production is officially underway on the tenth season of Telemundo’s Emmy-winning franchise, El Señor de los Cielos (The Lord of the Skies), led by renowned actor Rafael Amaya reprising his iconic role as Aurelio Casillas. Joining Amaya is a stellar returning cast, including Carmen Aub as Rutila Casillas, Isabella Castillo as Diana Ahumada, all set … Read more
The Infinite Dial is the longest-running survey of digital media consumer behavior in America The annual reports in this series have covered a wide range of digital media and topics since 1998 The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and more To download report, CLICK HERE.
Agency leaders are operating in a market defined by demographic transformation, cultural acceleration and rising consumer expectations. Yet at the moment of greatest visibility into consumer data and identity-driven shifts, many agencies are retreating from sustained investment in inclusion and representation. This paper makes a clear business case: inclusion and representation are not social initiatives … Read more
