Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S.
By Bella Bozied Florida State University Who are the “New Latinos” Understanding the power of Hispanic Consumers in the U.S. While many may have thought the New Latino ‘wave’ so they referred to it would diminish, the group has instead bloomed. The phrase, “New Latino” (Korzenny et al., 2024, p. 439) refers to the continuing … Read more