Sigma Audio Networks, the multicultural audio network powered by MediaCo appoints of Jason Corelli as Senior Vice President of Integrated Audio Sales. “Jason’s decision to join Sigma Audio speaks to where the audio marketplace is heading,” said Elisa Torres, CEO and President of Sigma Audio Networks. “As brands prioritize growth audiences and measurable scale, they … Read more
A Market Brands Can’t Afford to Ignore In a previous Sound Answers release, we explored how radio earns the trust of Hispanic consumers. It’s a connection built on culture, community, language, and daily habit. That relationship remains strong. But the larger market reality tells a more urgent story. Despite driving the majority of U.S. population growth and … Read more
By Michael Farmer is Professor of Branding & Integrated Communications at The City College of New York. Clients pay extremely well for improved growth and performance. Fees paid to consultants prove this theory. Madison Avenue’s pricing is commodity-like, indicating the ineffectiveness of agency work. Price of Creative Agency Work over 33 years (Price per ScopeMetric® … Read more
Telemundo reinforces its leadership in 2026, wrapping up the February broadcast month as the #1 Spanish‑language network in Monday–Sunday primetime year‑to‑date among both Adults 18–49 and total viewers, according to Nielsen. Driven by the success of Exatlón Estados Unidos, Dinastía Casillas and Lejos de Ti, Telemundo averaged 339,000 Adults 18-49 and 1.1 million total viewers … Read more
MediaCo Holding Inc. announced the official U.S. Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season on EstrellaTV, giving fans a clear destination to watch every moment of the Mixed Martial Arts (MMA) fight action live across television and digital platforms. The season begins Thursday, February 26 at 10PM EST / PST, with … Read more
By Tony Hernandez Through my work on the Immigrant Archive Project, I have interviewed thousands of immigrants about the lives they left behind—and the ones they built here. But some of the most revealing interviews I have ever conducted took place much closer to home. I interviewed my parents, and I interviewed my three daughters. … Read more
What if our AI bullishness continues to be right…and what if that’s actually bearish? What follows is a scenario, not a prediction. This isn’t bear porn or AI doomer fan-fiction. The sole intent of this piece is modeling a scenario that’s been relatively underexplored. Our friend Alap Shah posed the question, and together we brainstormed the … Read more
ByC raig Benson In 309 or almost 10% of U.S. counties, mostly in the South, poverty rates stayed at 20% or more for two decades, according to the recently released American Community Survey (ACS) 5-year estimates. The latest ACS release allows us to compare changes in poverty rates in most of the nation’s 3,144 counties … Read more
There is a 22 point purchase influence gap between Latina fans and White female fans. 41% vs. 19%. What it means, plainly, is that every dollar invested in reaching a Latina fan has the potential to do the work of two. Not because Latina fans are impulsive consumers, but because they are influential ones. Latina … Read more
By Maiver Yepes How did sports go from being a simple spectacle to becoming one of the most profitable industries in the world? The answer lies not only in the athletes, teams, or leagues, but in the power of marketing to transform passion into business, fans into communities, and events into global brands. Today, it doesn’t … Read more
By Gonzalo López Martí – LMMiami.com When it comes to brand names, Italians do it better. Ferrari, Lamborghini, Prada, Armani, Versace, Gucci, Buitoni, Ferrero, Barilla, Bulgari, Ferragamo, Fendi, Benetton, Zegna, Ducati, Lavazza, Campari, Peroni. They just use their last names. No silly puns, portmanteaux, or made-up novelty words. Some colleagues of mine believe that ad … Read more
Lotus Communications announced major expansions at its Los Angeles cluster, highlighted by the addition of longtime on-air personality Myra Berenice to the PM Drive 2pm -6pm at KFWB. With Myra Berenice anchoring afternoons, KFWB now delivers live, local personalities connecting with listeners throughout every key daypart from 5:00 a.m. to 6:00 p.m. This milestone completes … Read more
Veteran Media Executive to Drive Strategic Growth Across Audio, Streaming, and Digital Platforms Spanish Broadcasting System, Inc. (“SBS”) announced the appointment of Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks. Lyke returns to SBS with more than two decades of national network and digital sales … Read more
Amancio Victor Suarez, 89, of Coral Gables, Florida, passed away peacefully on February 20, 2026. Born in Cuba, Amancio lived a life defined by vision, resilience, and purpose. A proud Cuban and pioneering entrepreneur, Amancio Suarez played a defining role in shaping the voice and spirit of the Cuban exile community in Miami. He was … Read more
By Tom Kaneshige – Chief Content Officer: CMO Council Twenty years ago, the CMO Council was warning about fragmented data, misaligned teams, weak measurement and fragile trust. Sound familiar? Those same failures are now being scaled at machine speed. What’s striking about revisiting CMO Council research and themes from the mid-2000s is how eerily familiar … Read more
By Harry BrowneH – VP – TV, Audio & Display Innovation at Tinuiti 𝗔𝗿𝗲 𝘄𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗼𝗿𝗲𝘀𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘁𝗿𝗲𝗲𝘀 𝘄𝗵𝗲𝗻 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗼𝗳 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗲𝗱𝗶𝗮? It’s common to focus on the transition from traditional linear TV to CTV. It’s a dramatic shift, it’s occurring on the biggest screen in the … Read more
TelevisaUnivision and reVolver Podcasts announced the expansion of their strategic partnership beyond the 34% ownership stake that TU already holds in the Spanish-Language podcast company in the U.S. Under the expanded relationship, TelevisaUnivision will serve as the ad sales representative for reVolver Podcasts in Mexico, providing local market expertise, deep advertiser relationships, and a powerful … Read more
By Steve Allan – Research Director, Inc. I am not of Hispanic descent. I can assume that anyone who is, is likely feeling stressed right now. The point of this piece is not to discuss US immigration policy or to address the anxiety some of its implementation is causing. This is about radio listening. Of … Read more
By Grace Agostino I don’t usually post on weekends – but today is an exception. February 21 is International Mother Language Day, a global observance proclaimed by UNESCO and adopted by the United Nations to celebrate linguistic diversity and inclusion. In the United States, language tells a powerful story about culture, identity, and opportunity. While … Read more
By Jose-Guillermo DIAZJ – Founder & Chief Vision Architect // Miami Ad School Punta CanaFounder & Chief Vision Architect Complexity is fear. It’s hiding behind layers so as not to omit an opinion. In our industry that is applauded. It’s called “sophistication.” It’s called a “strategy.” It’s called “360 integration.” But many times it’s just … Read more
