By Jay Pattisall, VP, Principal Analyst & elsey Chickering, Principal Analyst Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial. Critics claim that conflicts of interest nullify the agency/advertiser partnership and raise concerns about the quality and strategic alignment of media impressions. On the other hand, evangelists tout cost reductions … Read more
Hemisphere Media Group and Entravision announced a strategic partnership to launch WAPA Orlando, a new full power broadcast television station with programming to serve the Orlando–Daytona Beach–Melbourne DMA. WAPA Orlando started broadcasting on Entravision’s WOTF (Channel 26). Powered by Entravision’s local broadcasting expertise, WAPA Orlando will be carried by multichannel video programming distributors throughout the … Read more
By Aldo Quevedo – CEO, Creative Chairman @ BeautifulBeast In today’s political climate, marked by immigration uncertainty, economic pressure, and cultural fatigue, Hispanic consumers are paying close attention to who shows up consistently and which brands appear only when it suits them. Trust is built through behavior. For CMOs entering the Hispanic market for the … Read more
The 2026 Edelman Trust Barometer landed this week, and the shift it highlights feels important for anyone working in communications. Trust hasn’t disappeared. But it has narrowed. This year’s report talks about “trust amid insularity” – a world where people are increasingly hesitant to trust anyone who feels different from them. Different values. Different beliefs. … Read more
Amid the industry’s rapid transition from AI experimentation to scaled execution, the Interactive Advertising Bureau (IAB) released its annual 2026 Outlook Study, “A Snapshot into U.S. Ad Spend, Opportunities, and Strategies for Growth.” Based on insights from more than 200 brands and agency buyers, IAB’s study forecasts 9.5% year-over-year growth in U.S. ad spend, accelerated … Read more
By Lisa Torres – Founder & Principal, The LIT Group Co. One thing I keep seeing across organizations right now: Growth decisions are getting more conservative but not more effective. Under pressure, teams default to what feels safe: familiar channels familiar partners familiar planning models It’s understandable. But “safe” has quietly become a substitute for … Read more
By Gabriel Andriollo The publicity playbook that built Hollywood is obsolete. As we move deeper into 2026, the campaigns capturing cultural oxygen share a common trait: they treat audiences not as consumers, but as co-conspirators. Here are the five trends separating breakthrough campaigns from background noise: 1. The Best Marketing Pretends to be Marketing A24’s … Read more
By Tony Hernández- Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy What Oral History Teaches Us About Starting Over The New Year has a way of convincing us that starting over requires a clean slate. A new plan. A bold declaration. A dramatic reinvention. Oral history tells a different story. After recording … Read more
Registration is now open for the HMC 2026 Annual Summit, April 22–23 in New York City. The only conference entirely focused on Hispanic marketing brings together brand leaders, agency executives, and cultural strategists to master the authentic storytelling and best practices that win with America’s fastest-growing consumer market. As brands reassess their multicultural strategies, HMC … Read more
Population growth in the United States has slowed significantly with an increase of only 1.8 million, or 0.5%, between July 1, 2024, and July 1, 2025, according to the new Vintage 2025 population estimates released today by the U.S. Census Bureau. This was the nation’s slowest population growth since the early period of the COVID-19 pandemic, when … Read more
Multicultural Web Media, a new digital media technology company, announced it will serve as the exclusive advertising and sales representation for Publiespaña, a subsidiary of Mediaset España, audiovisual groups and content creators in the Spanish market. Mediaset España operates seven linear television channels and their associated websites, as well as a live and on-demand content … Read more
By Tony Hernández – Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy Rafael Pineda, the legendary Univision 41 journalist and one of the longest-serving news anchors in New York television history, passed away on Sunday in Florida at the age of 88. For more than four decades, the majority of Latino households … Read more
By Robbie Bach – Speaker, Author, Consultant, and former Chief Xbox Officer Dear Tech Bros: I spent 22 years at Microsoft, learning and growing professionally during an explosion of tech opportunities. I had the privilege to participate in and then lead the creation of two important businesses (Microsoft Office and Xbox) and benefited from Microsoft’s … Read more
By Steve Boehler – Founder, Mercer Island Group 1. Develop Effective Proxies The job has intense breadth and stress. It’s so hard to keep up. And because they’re so busy, CMOs often have trouble finding the time to do the few really critical things necessary to succeed. To succeed, CMOs need to build effective proxies … Read more
By Tony Hernández – Documentary Filmmaker & Oral Historian Preserving family, founder, and cultural legacy Who Gets Labeled an “Immigrant”— and Who Doesn’t The word immigrant isn’t applied evenly in America. It’s assigned—often reflexively, often carelessly—and rarely questioned. That became clear to me through two very different conversations. When I asked Colin Farrell whether he … Read more
By Marcos Hernandez – Agency Partner | Brand Steward | Catalyst for Disruption & Growth After finally coming around to reading Filterworld, recommended by one of the sharpest strategists in the game, I had a clarifying realization: much of modern marketing has stopped trying to understand culture, especially online. It is trying to game it. … Read more
By Elizabeth Rosenberg- Global Marketing and Communications Advisor I’m going to tell you something most people won’t… Not everyone is supposed to be an entrepreneur. So please stop telling people who just got laid off that they can “just consult.” It’s not that easy. Thinking about consulting after a layoff? I get it (I’ve done … Read more
Holiday spending has become one of the clearest behavioral signals of pet humanization in the U.S. – proof that pets are treated as full family members and intentionally included in household rituals and budgets. Recent consumer data shows that this humanized relationship increasingly shapes when and why pet parents spend, particularly during the holidays and into the New Year. … Read more
Music: The Shortcut to Memory In a world overflowing with visual content, one element consistently rises above the rest when it comes to memorability: music. Whether it’s shifting moods, triggering nostalgia, or anchoring your message into moments people truly care about, music gets under the skin of your audience faster than visuals ever could — making … Read more
By Aidan Sowa New PR in 2026 isn’t just about press releases. You need to think: Will journalists cover you? (Media Relations) Will you own your narrative? (Brand Positioning) Will you show up in searches? (Digital PR) Will your story spread organically? (Earned Media) Will your audience trust you? (Reputation Management) Here’s what they actually … Read more
