Reaching diverse audiences requires more than just translation. It demands a deep understanding of cultural nuances, values, and preferences. When it comes to Hispanic audiences, effective advertising hinges on tailoring messages that resonate authentically. I have found that brands and organizations can significantly enhance their impact by designing ads that speak directly to the Hispanic … Read more
By Vinny Rinaldi – Vice President, Consumer Connections There’s no shortage of end-of-year marketing perspectives right now. Predictions. Trend lists. AI optimism delivered with certainty. Everyone racing to be early about 2026. Most of it isn’t wrong. Almost all of it is beside the point. 2025 didn’t expose a lack of tools, creativity, or ambition. … Read more
HispanicAd offers its annual report on key industry trends and honors the Top Marketing Executives with US Hispanic & Multicultural area. This report offers an depth analysis of the executives and their companies setting the standard of excellence for the US Hispanic Marketing industry. Enjoy! To access and download, CLICK HERE
HispanicAd offers its annual report on key Content, Data & Social usage strategies, along with the importance of using Data strategies to engage the US Hispanic Consumer. To download report, CLICK HERE
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic TV Programming Report for our readers. To view and download click CLICK HERE. Enjoy.
The Hispanic Marketing Council (HMC) has released its highly anticipated 2025 Hispanic Market Guide as a roadmap to help marketers effectively and authentically connect with the top U.S. growth market: Latinos. The guide features business-building cultural insights, economic and sector data plus reports on media consumption, purchase behavior and Hispanic creativity. The publication, geared towards … Read more
HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2025 Hispanic Market Overview – titled “VOZ of The American Influencer” To download click on image or CLICK HERE
By Ozzie Godinez – CEO at PACO Collective I never thought I’d miss Americans arguing over how to be nice to each other during the holidays. For the dozens of you who weren’t aware, we’ve periodically fought about a “War on Christmas” off and on since the 1920s. It really picked up after Bill O’Reilly … Read more
By Kevin GoodwinKevin Goodwin – SVP of Strategy & Growth @ New Engen It’s likely much higher than you think. A BCG study released last week found that cutting $1 of brand investment today costs companies $1.92 (!!) in future investment to regain lost share. Let’s break that down in a simple example: You Cut … Read more
By Liz Castells-Heard, CEO, INFUSION by Castells As we enter 2026, marketing sits at a decisive inflection point. Economic pressure, unevenly governed AI adoption, political polarization, fragmented media, declining attention, eroded trust, and cultural whiplash are converging—reshaping not just how brands market, but why consumers choose to engage at all. Budgets are tighter. Performance is demanded across the full … Read more
As we do every year, we’ve gathered data around some of the most pivotal news stories of 2025, including President Donald Trump’s return to the White House, the changing U.S. immigration landscape and the rapid rise of artificial intelligence worldwide. Here’s a look back at 2025 through 12 of Pew Research Center’s most striking research findings. This is just a … Read more
What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026? For the Multicultural ad shops out there, what awaits on the horizon? According to most reports, a good number of industry captains would welcome a lessening of people’s divisions as well as a … Read more
An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022. “As the final Saturday before … Read more
By Aldo Quevedo – CEO, BeautifulBeast / Dieste, 1996–2012 Last week, we celebrated at Diesterday XXX. And it wasn’t just a celebration of longevity; it was a reminder of impact. But let me give you some context before we proceed. Diesterday is an event created by former members of the agency, primarily as an excuse … Read more
By Maria Lucia Parra – I am a bilingual Hispanic marketing/UX researcher with extensive experience in identifying the right approaches to meet clients’ objectives, as “one size does not fit all”. In mainstream U.S. culture, Christmas is often seen as a single event centered on December 25. For Hispanic communities across the United States, however, … Read more
By Grace Agostino / Nueva Network American culture -and American commerce -are shaped by Hispanics. Across every vertical, Latino leaders aren’t just participating in growth. They’re driving it. Music Bad Bunny -one of the most influential artists in the world, proving that culture travels faster than language. Film & Television Zoë Saldaña -Oscar winner and … Read more
About a quarter (24%) of women who had their first child from 2020 to 2024 lived with an unmarried partner, up from around 17% in the early 1990s, according to a new U.S. Census Bureau report. But a smaller share of women had their first child while neither married nor living with a partner, dropping … Read more
Canela Media continues its momentum as one of the most innovative leaders in multicultural media, earning multiple major industry recognitions in 2025 across data, technology, streaming, and audience engagement. “These recognitions reflect the relentless innovation that drives Canela Media forward. Our teams are redefining how technology, data, and culture come together to deliver real business … Read more
PRISA Media announced that its flagship sports platform AS.com, has secured the exclusive streaming rights for the popular soccer interview, talk and entertainment show, República Fútbol with Fernando Fiore ‘El Presidente,’ for the USA and Mexico. All full-length video-on-demand episodes as well as all future weekly live-streamed shows will be available on demand, exclusively on … Read more
