By Karla Fernandez Parker As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. There’s much to be positive about, as revealed … Read more
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA. We live in a world of change and the way big brands manage their media is not exempt from … Read more
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year. After nearly 12 years leading WNJU, and a distinguished 40-plus year career as a media executive, Cristina is ready to focus more of her time on her friends and … Read more
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema. Running like a highlight reel with depth, GEMS reflects Miami’s cultural mosaic—presenting acclaimed films, new discoveries, and a strong current of Spanish-language cinema. This … Read more
By Lenore A. Brinson – Executive Director | Nonprofit Management If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. Because leadership isn’t about applause — it’s about alignment. It’s about having the courage to make decisions that may not be popular, but are rooted … Read more
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry’s foundational tool as AI transforms the media ecosystem and impacts how consumers search for information. The annual report, which can be accessed here, draws on survey data from nearly 1,000 … Read more
Key Highlights Integrated PR is essential. In today’s fragmented media landscape, a unified approach to PR is no longer optional. It’s essential for cutting through the noise and effectively reaching scattered audiences. Consistency is key. Integrated campaigns ensure consistent messaging and branding across all channels, from traditional press releases to social media and blogs, which … Read more
By Tristan Waldvogel PR/Comms PROs! Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs? A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. International folks, mostly from the U.K., Europe, and Australia, jump into the comments saying, “this … Read more
By Pranav Piyush– CEO @ Paramark Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: “What’s the biggest mistake you see in how companies measure marketing?” There are 4 that come to mind every time… 1. No clear definition of success Everyone wants to … Read more
The American Association of Advertising Agencies (4As) announced the appointment of Sylvia Banderas Coffinet as Executive Vice President, People, Talent & Upskilling. In this pivotal role, Banderas Coffinet will lead one of the central pillars of the strategic plan under CEO Justin Thomas-Copeland aimed at supporting agency members in attracting, empowering and growing talent across … Read more
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and … Read more
Nueva Network announced the debut of Mujeres Create, a groundbreaking bilingual podcast hosted by acclaimed transformational leader and coach Yesenia Bello. The podcast celebrates the limitless creative power of women and the ways they channel it to transform their lives, careers, and communities. Aimed at redefining leadership and empowerment within the U.S. Latino community, Mujeres … Read more
By Juan Carlos Pedreira – Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la … Read more
Walk through any major city in the U.S. and you’ll see it. Consumer demographics are shifting. From local shops to national brands, multicultural communities are driving commerce and key economic trends. Yet, while consumers are evolving, many marketing strategies are not. Too often, multicultural audiences remain an afterthought rather than the center of business growth. … Read more
Healthcare goes beyond the doctor’s office, it’s about connection, convenience, and trust. One online healthcare brand ran a multimedia advertising campaign to build awareness for its Pharmacy and Healthcare services, with AM/FM radio playing a key role across eight major U.S. markets. Backed by Katz’s pre/post research, the campaign proved that radio isn’t just heard, … Read more
When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line. The energetic and talented Jennifer Walus D’97 shared her upbringing, educational journey from an all-girls Catholic school to Dartmouth College, her passion for singing, and her professional career in marketing (with a particular focus on Hispanic marketing). … Read more
By Ale Winter – Building Innovation Hubs | Global Program Designer | Startup Expansion & City Growth Strategist I often hear founders from LATAM say their U.S. expansion strategy is to “target the Latino market.” And this new Pew Research report, https://lnkd.in/ehE26Ahh (which, by the way, is full of fascinating insights) made me realize that’s … Read more
This past Monday, October 20, leaders assembled from the various segments of the Hispanic television community, including brands, agencies, programming and production executives as well as content distribution platforms at the 23rd Annual Hispanic Television Summit & Awards. The Summit was held at the New York Marriott Marquis and was among the first in a … Read more
Thursday night, the star-studded 2025 Billboard Latin Music Awards brought together a constellation of the best and brightest Latin music stars as well as special performances and collaborations, including the premiere of “Somos Más,” the network’s official song for the FIFA World Cup 26™ featuring Carlos Vives, Emilia, Wisin and Xavi. The Billboard Latin Music … Read more
By Gabriel Piña and Gracie Martinez Latinos are among the fastest-growing racial or ethnic groups in the United States. Between 2000 and 2024, the Latino population nearly doubled, rising from 35.3 million to 68 million. Latinos accounted for more than half of all U.S. population growth during that period. Today, Latinos are the country’s second-largest … Read more
