Even as debates continue about the role of social media in our country, including on censorship and its impact on youth, Americans use a range of online platforms, and many do so daily. Which online platforms do Americans most commonly use? YouTube and Facebook remain the most widely used online platforms. The vast majority of … Read more
The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are investing in these capabilities with the goal of improving transparency, comparability and consistency in how performance is assessed. Beyond these technological advances, the nature of measurement within marketing is … Read more
By Steve Boehler – Founder, Mercer Island Group: Marketing Management Consulting If you want great work from your agency, be a great client! Here is a list of questions that the best clients routinely ask their agencies. How can we be a better partner to the agency? What should we be doing more of, and … Read more
MediaCo Holding Inc.announced the appointment of Albert Rodriguez to its Board of Directors. Mr. Rodriguez was previously appointed to President and Chief Executive Officer of MediaCo in early 2025. “Albert’s appointment to our Board reflects our recognition of his contributions to our organization, as well as our alignment with his vision and leadership approach to … Read more
By Luis Miguel Messianu The rumors swirling about DDB’s potential sunset feel like a seismic jolt to the soul of advertising—a heartbreak, a reckoning, and a test of our industry’s collective memory. “Cuando el río suena, agua lleva”: when rumors carry this much weight and momentum, it’s time to brace for the truth and respond … Read more
By Lukas Partners Team Paid advertising can quickly put your brand in front of the right audience, but it takes more than visibility to see long-term results — that’s where public relations comes in. Discover how PR builds credibility and drives stronger paid ad performance for better ROI. Roles of PR & Advertising for Brands … Read more
The dramatic rise of digital audio platforms and technologies over the last decade has been chronicled by Edison Research’s Share of Ear® study. Listening to streamed audio content on phones, computers, smart speakers, and smart televisions now dominates the audio sphere. While AM/FM radio is available on all these digital devices, the radio receiver remains … Read more
The Hispanic Public Relations Association (HPRA) honored trailblazers in communications, journalism, and advocacy during the 2025 ¡BRAVO! Awards Gala. The event brought together industry leaders to celebrate excellence, creativity, and leadership in advancing authentic Latino narratives. Emceed by speaker and Emmy Award–winning journalist Eliecer Marte, the organization celebrated the program’s 11th anniversary, which also honored … Read more
The International Puerto Rican Heritage Film Festival (IPRHFF) announced the winners of its 2025 edition, marking a milestone year of exceptional achievements in film, storytelling, and Puerto Rican cultural representation. Celebrating its 15th anniversary, the festival was held from November 12–16 and featured a selection of the 104 films that were submitted, in a dynamic … Read more
Travel continues to hold a treasured place in holiday plans, but many Americans are holding their wallets a little closer this year. Our 2025 Deloitte Holiday Travel Survey finds that financial concerns appear to lie at the root of several indicators of a softer season, despite the continued enthusiasm for travel. To download report, CLICK … Read more
Reaching a target audience in an attentive state (with the right content) is a widespread equation for effective brand communication. But should it be? Are reach and attention enough to influence people to buy, and continue buying, your brand? This paper, drawing on WPP Media’s database of 1.2 million consumer purchase -journeys, shows that the … Read more
By Carlos Santiago, CEO, Santiago Solutions Group, Co-Founder, Cultural Inclusion Accelerator, and AIMM Marketers today have more tools and data than ever, but less certainty about how to utilize them effectively. The issue isn’t information—it’s insights and growth-focused actions. Economic volatility, cultural polarization, and organizational misalignment have made it challenging to connect insight to action. … Read more
By Gabriela Alcántara-Diaz | Semilla Multicultural Access to quality healthcare is more than a public-policy concern—it is a defining factor in the ability of Hispanic professionals, entrepreneurs, and small-business owners to build, sustain, and pass down wealth. Health is both a personal investment and an economic strategy. Protecting it safeguards the capacity to create, lead, … Read more
The Hispanic Public Relations Association’s Bravo! Awards once again served as a powerful testament to the impact of culturally attuned storytelling, and this year, the résonant team at d expósito & Partners stood proudly at the center of the celebration. During a night dedicated to elevating excellence across the communications and marketing industry, the agency … Read more
Looking for fresh evidence on audio and radio advertising ROI? Look no further than one of the world’s largest media agencies. WPP Media and Radiocentre have released a major new analysis of the sales effect of AM/FM radio andi dgital audio.
Strategic partnerships aren’t a passing trend—they’re redefining how brands connect, create, and stay relevant. In a world where attention is the scarcest currency, even the most iconic brands struggle to stay relevant. When sameness sets in and audiences tune out, collaboration becomes more than a marketing move—it becomes a strategy for survival and reinvention. In … Read more
By Nancy Duarte – CEO at Duarte, Inc. Many presenters lose their audience within the first 30 seconds. If that happens, it’s as if you never even presented… Your brilliant idea or insights that could change their lives never reach their potential. That’s why half the battle in a high-stakes presentation is keeping your audience … Read more
By Madison Lazas – PR & Comms Strategist for Brands, Execs & High-Stakes Moments After years of agencies, I thought I understood my clients…until I became one. For most of my career, I was on the agency side. Fast-paced. Deadline-driven. Client calls, brainstorms, pitches, repeat. Then I went in-house. It changed everything I thought I … Read more
Hispanic Gen Z consumers are reshaping the way brands connect with culture and audiences. LatiNation’s research study, the LatiNation Media Study, confirms that long-standing assumptions in Hispanic mar-keting no longer apply to bilingual and English-dominant audiences ages 18-34. This group holds substantial economic power and evaluates brand messaging with a sharper, more critical eye. The … Read more
A practical guide for HR leaders and brand teams to design RFPs that surface culturally fluent, high-performing Hispanic agency partners. RFP Best Practices when Selecting a Hispanic-Segment Agency Hispanic consumers are growth consumers. Yet many brands approach the Hispanic market only after selecting a general market agency, or they reuse general market RFPs that fail … Read more
