2017 Ipsos Affluent Survey
Marketers are becoming more and more interested in reaching out to and engaging Influencers – due to the factors like media fragmentation, quality and transparency issues of the media supply chain, and the rise of ad blockers. Thus, the idea of reaching a targeted group of people who are particularly powerful and influential is spreading. Which is why the identification of the Affluencers is so important – this target has the potential to not only represent a disproportionate amount of purchases, they also represent a group that is sought for their advice and purchasing input across all categories. In addition, Affluencers on average consume more media than general Affluents, with both print and digital publications up +9%.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
Kantar Millward Brown has transformed its annual Getting Digital Right study into a global Getting Media Right study. Why? Because digital cannot and should not be considered in isolation from the rest of the media mix. by Nigel Hollis
With the new television season in the U.S. now upon us, viewers are able to connect with new program offerings as well as old favorites. While much focus will be on the shows themselves, Nielsen took a look at insights surrounding the advertising inventory—from how much money is spent on advertising over platforms to the commercial ratings lifts of ads beyond seven days to how marketers are leveraging branded integrations. After all, it’s these commercial spots that help underpin a multi-billion dollar industry, powering a large part of the media ecosystem.
Brighter spirits may fuel a diverse mix of spending on experiences, self-gifting and gifts for others this holiday shopping season, according to Deloitte’s 32nd Annual Holiday Survey of consumer spending intentions and trends.
Bain & Company is forecasting 3.5% to 3.9% growth in US retail sales this holiday season, slightly above last year’s 3.5% growth and well above the 10-year average of 2.6%. Our optimism stems from positive macroeconomic indicators across the board, including rising wages, increasing employment and a strong stock market. We also see above-average growth in housing-related expenditures. By Aaron Cheris, Darrell Rigby and Suzanne Tager
Over the last few months I’ve had the opportunity to speak with close to 50 marketers, friends, clients and former colleagues. I didn’t have an agenda or a pitch, just a conversation about their career paths and how they decided on their professions. The conversation eventually made its way into a discussion of relationships they had with various consultants, advisors, and agencies. Just for kicks, I built a word cloud from my notes and saw five themes emerge from what they wanted from a vendor.
Emilio Azcárraga Jean is leaving Grupo Televisa after being at the helm of the media company for 20 years.
At a time when immigration is at the forefront of cultural conversation, Johnnie Walker is launching a new spot titled “Citizenship*,” which brings attention to the diverse backgrounds that represents the rich fabric of America today. The new creative, which is part of the brand’s ongoing Keep Walking America campaign, showcases the journey to becoming an American citizen.
Cubavera, Perry Ellis International’s Latin menswear brand, celebrates Latin culture with the launch of the Wear Your Heritage web series. The campaign focuses on sharing the individual #SoyLatino stories of influential celebrities, athletes and community leaders and unveils what it is that connects them to their Hispanic culture.
While scientists have argued over the question of whether or not race is a real or artificial concept, complicating the issue, and perhaps lending credence to the idea that race is a societal construct, is that the federal government, in the form of the U.S. Census, has continually changed its system of racial categorization. By David Morse – New America Dimensions
Technology-driven structural change is afoot: driverless cars, robots at work, AI fueled investing, learning, decision-making. Millennials are taking charge as the largest generation in the workforce. These phenomena are no longer far out on the horizon but are here today.
Today’s connected world is driving a ‘consumer trust divide’ between suspicious minds in developed nations and more accepting attitudes in emerging countries, according to Kantar TNS’s latest Connected Life research.
Growth was tough to come by at the start of the year, but topline sales did increase during the second quarter. Overall, dollar sales for the year are up 1.4%, with online growth driving the majority of the uptick (0.1% brick and mortar vs 21.1% online). Despite the meager growth, the future looks promising, as Americans are feeling very positive about their general situations: Consumer confidence remains strong at an index of 118, maintaining optimistic levels well above the global average of 104.
Simmons Research announced the release of its Sports Fan Engagement Study, a trusted solution that provides in-depth insights into sports fandom in the United States.
When it comes to agencies’ clients, a whopping 100 percent of all agency respondents report that they have clients who use ABM. Of these respondents, 91 percent agree that clients who have adopted ABM have improved alignment between their sales and marketing teams.
Jenna Silver has been promoted to vice president of Ad Sales Marketing, effective immediately. Jenna will oversee a team of marketing and creative professionals to continue to drive awareness and stature of Univision and the Hispanic opportunity with marketers, media and creative agencies thru best in class sales tools, training and communication and marketing strategies to our sales force.
More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 19th annual Multicultural Marketing & Diversity Conference, November 5–7 in Miami Beach. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.
MKTG’s Decoding 2.0 Study uncovers the vast differences in how fans in the US receive sponsor messaging around sport and lifestyle properties.
