The Retail Evolution [INSIGHTS]
The death of retail as we now know it is greatly exaggerated. Retail isn’t dying, it’s evolving and doing so out of necessity. The current retail evolution is being driven by a confluence of change. Changing consumer attitudes, behaviors, and demographics; ongoing channel and digital disruptions; and increasing competition for consumer mindshare and dollars are forcing a shift in long-held paradigms – continuing the status quo is no longer an option. By Marshal Cohen, Chief Industry Analyst – Retail, The NPD Group
Markets are always complex, but there’s a phenomenon that gives them the illusion of predictability. This phenomenon is potential. Potential, in this instance, means the gap between the current market state and a possible future state. The presence of potential creates market demand. Every time a new product is introduced, a new potential gap is created. Supply and demand are knocked out of balance. Until balance is regained, the market becomes more predictable.
Republica received seven American Advertising Federation Miami ADDY Awards for its creative work for Segura Viudas Cava, Sedano’s Supermarkets and Amigos For Kids.
Walker Advertising announced he addition of Adriana Lynch as Chief Marketing Officer (CMO) and Andy Rogers as Vice President of Sales & Business Development to its senior management team.
To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility. By Jason Heller and Kelsey Robinson
The American Association of Advertising Agencies (“4A’s), American Advertising Federation (“AAF”), Association of National Advertisers (“ANA”), Data & Marketing Association (“DMA”), Interactive Advertising Bureau (“IAB”), and Network Advertising Initiative (“NAI”) issued the following statement in support of Senator Jeff Flake and Congressman Marsha Blackburn’s recently introduced Joint Resolutions disapproving of the Federal Communications Commission’s (“FCC”) broadband privacy regulations.
Whether it is a car, bank, candy, phone or soft drink I doubt many people love the brands they buy. by Nigel Hollis
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
For those of you wondering what the first three Rs might be according to Mars’ Allison Miazga-Bedrick, they are reach, relevancy and reaction. But I am going to propose a slightly different list that includes receptivity and risk. by Nigel Hollis
Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years, representing a 376 percent increase. At the same time, marketers say barely a third of available data are used to drive decision making in their companies.
Spanish Broadcasting System Inc. announced that “El Terrible” (“The Terrible,”), Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously.
HSN teamed up with Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN. Project American Dreams is part of HSN’s American Dreams program to cultivate entrepreneurs and introduce new products to market.
Inspired by the animated comedy DreamWorks Animation’s The Boss Baby, Tampico Beverages is introducing its “Raise a Boss” promotion.
Marking the first time in 65 years that a group of actors at a major television network sought a unionization election, the vote is a momentous step toward ending the double standard that has existed for decades between Spanish-speaking performers at Telemundo and their English-speaking colleagues at NBC.
Telemundo Deportes begins its 100-day countdown and unveils coverage plans for the FIFA Confederations Cup Russia 2017, taking place June 17- July 2.
Havas Edge announced the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.
Telemundo announced Miguel Varoni has been promoted to Vice President and Creative Director of Telemundo Studios and Telemundo International Studios, where he will work on scripted projects targeting the U.S. Hispanic and Latin American market.
Perceived social isolation (PSI) is associated with substantial morbidity and mortality. Social media platforms, commonly used by young adults, may offer an opportunity to ameliorate social isolation.
The island of Puerto Rico as many of our readers know is a territory of the United States governed by United States Federal Law. It also considered a major US Hispanic Market, but since it resides on an island many place it under the international division. But it has turned into a petri dish for many of this century’s testing: birth control, mass sterilization, agent orange and more up to the ad industry’s test of transparency.
