Entravision Communications Corporation announced that beginning July 3, 2017, the local news programming lineup for XHAS-TV will make an affiliation change to Azteca America in the San Diego market.
Despite the economic challenges, the middle class is growing and there are more people with high disposable incomes. Additionally, younger generations are growing and consumers are looking to be more health conscious and maintain their current lifestyles.
According to new research, the echo chamber created when like-minded people self-segregate and embrace information and ideas that support their opinions and beliefs is not only solidifying polarized views in society, but also impeding creativity.
As you may know by now Kantar Millward Brown has published a new report titled, ‘Make a Lasting Impression’. Implicit in the report title is that idea that making a lasting impression is a good thing, something that advertisers should be aiming to do. But why is making a lasting impression a good thing? by Nigel Hollis
New Ipsos research shows a clear path for brands to protect their reputations and avoid the political fray.
Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved. By Arielle Feger, associate manager, marketing knowledge center
BARU Marketing + Media, an integrated marketing and media agency, has launched a new consulting division, ATTUNE Insights.
Univision Communications Inc. (UCI) announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.”
HLC Media announces the release of insights from a survey of nearly 400 women from HipLatina’s acculturated audience of upscale Latinas. The subjects include attitudes about how they see themselves, preferred language for communication and content consumption, top social media channels and frequency, types of shareable content, and relationships with premium brands.
According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful marketing plans, but it’s how you weave culture and relevance into storytelling that makes brands matter to Hispanic consumers.
While I agree that marketers probably could do more, I take issue with the tone of this and other industry reactions to the one-year anniversary that not much has changed. From working directly with some of the largest advertisers in the world, I can tell you that a LOT has changed. by Maarten Albarda
Global adspend will grow 4.2% to US$559bn in 2017, according to Zenith’s new Advertising Expenditure Forecasts. That’s down from 4.8% growth in 2016. However, 2016 was a ‘quadrennial year’, and benefited from extra adspend stimulated by the US elections, Summer Olympics in Rio and the football championships in Europe, making the annual comparisons tougher for 2017.
Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media.
By Gonzalo López Martí – Creative director, etc / LMMiami.com
In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017
You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn’t easy, but it is possible. To get there, you must first master these five important skills. By Jane Maas, ANA Faculty
The misapprehension is that closing the gap between advertising exposure and purchase occasion is a good thing. The whole ‘marketing in the moment’ trend is based on the idea that if you can reach someone during the shopping process then your advertising will stand more chance of influencing the sale. There are a couple of reasons why this idea is flawed. by Nigel Hollis
For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.
There is a revolution occurring and it’s not of the political sort. Brand loyalty is a thing of the past, retail doors are closing at an alarming rate, and power and influence have shifted into the hands of consumers, who now have the ability to take down a brand or a retailer in 140 characters or less.
BNY Mellon’s Pershing launched a new whitepaper, “Gen Why? How to Succeed with Younger, HNW Clients Who Question Everything,” sharing tips on how advisors can attract younger, high-net-worth (HNW) investors.
