FTC Fires Warning Shot On Influencers
Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.
Article placement: Top News
California Lottery’s Super Ticket by Casanova // McCann
Casanova // McCann recently produced a TV spot for the launch of the California Lottery’s Super Ticket, which boasts the biggest jackpot prize in the State’s history.
Epstein Joins BARÚ as Head of Digital
BARÚ announced the hire of Jeremy Epstein as its new Associate Digital Director.
Return to Cuba: The Q60 Coupe and Alfonso Albaisa
A new state-of-the-art coupe rolls past colonial architecture and skirts the sea along the iconic Malecón. The INFINITI Q60’s chrome and bright paint adding another thread to the vibrant tapestry that is Havana.
California Takes Top Three Spots in Employment Growth Among Large Counties
San Francisco, Riverside and San Bernardino led the nation in annual employment growth among the top 50 U.S. counties with the most employees, according to new U.S. Census Bureau economic statistics.
The Brand-Safety Paradox
Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.
“SHIFT HAPPENS” – Telemundo Redefines Hispanic Media For 2017-18 Upfront
NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media. To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.
Millennials Mature With Their Finances [REPORT]
Financial stress, student loans and retirement plan withdrawals all present obstacles to employee financial well-being according to PwC US’s 2017 Employee Financial Wellness Survey.
Take Note, Brands: Trust, Engagement Drive Purchase Behavior For Millennial Consumers
Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only environment millennials have ever really known. Consequently, brands are now able to connect with these always-on consumers in an unprecedented way.
Anomaly wins Telemundo’s 2018 FIFA World Cup Russia Assignment
Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
Where Are The New Linear TV Ad Categories?
Where will traditional TV networks find its new advertisers? Will they be niche down-market advertisers or high-end luxury marketers?
Univision Deportes Hits The Radio Waves
Univision Deportes announced the official launch of its new national sports radio network ̶ Univision Deportes Radio.
Programmatic Advertising Estimates
Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.
What Is Programmatic Sampling And Its Impact On Multicultural Sample?
As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.
Exposing unconscious bias will strengthen agencies in their diversity outreach [INSIGHT]
Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias. By Ozzie Godinez – CEO and Co-Founder at PACO Collective
UCI LIVE selects Kissimmee, FL for Prospect Cup
Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.
Effective advertising needs more than gut feeling [INSIGHT]
On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling? by Nigel Hollis
Programmatic Hasn’t Lived Up To Its Promise, Yet
In the last few months, ad tech overall — and programmatic, in particular — has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.
Up Close And Personal: Face-To-Face Visits More Effective Than Email?
Do you really need to go to college to understand this? Harvard Business Review reported this week that face-to-face encounters are more effective than emails when asking people to donate.
Clusterluck
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- When I started my little ad agency -ok ok, my boutique- a client of mine said to me: “An agency? Another one? In Miami? Really?”
- It wasn’t as sarcastic as it sounds.
- In fact, she was truly concerned about me.
- She thought I was a bit nutz.
