Article placement: Top News

The Low Road or the High Road for Ad Agencies?

The industry road that ad agencies are wandering down is about to narrow. Sooner or later, agencies will find themselves at a fork that is less like a choice and more like an inevitably. The fork will not involve a 50-50 choice. Heads to the left; tails to the right? No; it’s not that kind of fork. The choice will be between the High Road, to the left, and the Low Road to the right.  By Michael Farmer / Madison Avenue Manslaughter Archives

INVIVO Media Group launches

Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.

Consumer Behaviors about Healthcare Marketing [REPORT]

A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.

AHAA Honors Ford with the 2017 Marketer of the Year Award

AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald’s, State Farm, Toyota, and Walmart. David Rodriguez, multicultural marketing director for Ford will accept the award and discuss the automaker’s commitment to the Hispanic and multicultural market at AHAA’s 2017 Annual Conference.

Univision 2017 Upfront

Univision Communications Inc. (UCI) unveiled its 2017-2018 programming line-up and highlight how its portfolio offers deep engagement and unique opportunities for marketers to deliver results leveraging viewers’ passions.

Azteca America 2017 Upfront

Azteca America kicked off its 2017-2018 Upfront roadshow in New York by announcing a roster of new programs

CNN en Español 2017 Upfront

This year CNN en Español is celebrating its 20 years of covering news around the world like no one else with credible, emotional, ground breaking journalism.

Hey haters, hate this. Part 3

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • Don’t let the social media echo chamber fool you.
  • Haters, aka trolls, tend to be a minority.
  • Haters force people to take sides.

Discovery U.S. Hispanic 2017 Upfronts

Discovery U.S. Hispanic’s networks, Discovery en Español, and Discovery Familia announced a multitude of Upfront opportunities for advertiser across linear, digital, social, and virtual reality platform

House Members Agree: Protecting Advertising is Crucial

Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.

Mobile’s Hierarchy of Needs [REPORT]

In this report, they examine key mobile behaviours that have propelled it to a primary platform, using 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) to demonstrate pockets of intense usage within a mobile hierarchy of needs.

FTC Sends More Warnings To Influencers

Until recently, social-media influencer marketing has looked a bit like the Wild West (with better teeth),@ but it looks like the sheriff is coming to town.

Price is a signal too

I believe that a brand’s greatest asset is its ability to command the price it chooses, not one that is determined by competitor or retailer pressure. Sure, you have to grow sales, but any fool knows how to do that. Just drop your price. Until that is people learn to expect your brand to be on discount. Then the trouble really starts.  by Nigel Hollis

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