Trust Barometer Reveals Global Implosion of Trust
The 2017 Edelman Trust Barometer reveals the largest-ever drop in trust across the institutions of government, business, media and NGOs. Trust in media (43 percent) fell precipitously and is at all-time lows in 17 countries, while trust levels in government (41 percent) dropped in 14 markets and is the least trusted institution in half of the 28 countries surveyed. The credibility of leaders also is in peril: CEO credibility dropped 12 points globally to an all-time low of 37 percent, plummeting in every country studied, while government leaders (29 percent) remain least credible.
IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study,” research which proves that media plans that include mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift across brand impact metrics than traditional offline media alone.
Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile.
By Gonzalo López Martí / Creative director, etc – LMMiami.com
Jose Miguel Sokoloff, an award-winning creative who leads one of the most renown Latin American agencies, will be a keynote speaker at The Advertising Research Foundation’s (The ARF) Annual Conference, held March 20-21, 2017, in New York City.
This week, I was honored to be named to the board of AHAA, the Association of Hispanic Advertising Agencies. Having co-founded a Hispanic advertising agency over 15 years ago, I see the opportunity to serve on AHAA’s board as a huge aha moment in my Hispanic marketing career.
They are remarkable loyal to brands and utilized social media channels to engage with products. Furthermore, they spend twice as much as all other women in the United States on beauty products.
Nearly nine-in-ten Americans today are online, up from about half in the early 2000s. Pew Research Center has chronicled this trend and others through more than 15 years of surveys on internet and technology use.
Now that we have all of these digital touch-points and databases, marketers and their corporate information officers and finance officers are looking for models to organize and manage all of these marketing and advertising activities. And, quite naturally, they are looking for guidance to models that worked on other parts of their business. Not surprisingly, many have focused on what has worked for their supply chain and have tried to apply supply chain-oriented models to their “demand chain.”
Teens are their household’s chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths’ status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases to food and beverages and even big ticket items like furniture and travel.
As the pace of technological change becomes exponentially faster, it is increasingly difficult to identify the major trends that could have profound effects on enterprises and consumers. To help address this challenge, we’re pleased to offer the 2017 version of predictions from Deloitte Global, designed to provide insight into what may offer disruption and growth opportunities across the technology, media and telecommunications (TMT) ecosystems.
Searching for the next generation of business leaders represents one of the biggest headaches for any organization. Most, in our experience, rely on development programs that rotate visible high fliers, emphasizing the importance of leadership attributes such as integrity, collaboration, a results-driven orientation, and customer-oriented behavior. Many, understandably, also look outside the organization to fill key roles despite the costs and potential risks of hiring cultural misfits. By Kevin Lane, Alexia Larmaraud, and Emily Yueh
This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
The findings for the Ipsos poll on healthcare perceptions and knowledge.
Prior to Reina Rebelde’s official launch, Chic Influence had a significant role in developing the brand’s messaging and values, but with the official AOR duties, the agency will lead the strategy and execution of all communications efforts across traditional media, digital media and social media
A new AdReaction study from Kantar Millward Brown reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
When it comes to successfully launching a new product, developing one that consumers will love is only half the journey. The other half is launching with excellence—which includes quickly ramping up awareness and trial to succeed in today’s demanding retail environment. No matter how distinctive and promising an innovation, it won’t take flight without strong in-market execution.
Bill Bernbach drew a distinction in advertising, pointing out during the Mad Men era that just spending ad dollars to make a product known is foolhardy, because it is ephemeral and can all go away in a flash. Getting a product or service wanted, on the other hand, is about building a deep desire among consumers who recognize, look out for and are fascinated by the brand.
Marketers realize that connecting with consumers through content is often more effective than advertising: Smart brands now know that when consumers engage with their content, they engage with their brand. Content drives more impactful engagement with consumers, and ultimately greater ROI on media spend, than traditional display advertising does.
