Half of Connected Devices in US Homes Are Mobile
Smartphones and tablets account for more than half of internet-connected devices in US households, according to research.
Article placement: Top News
Three Mistakes of the Marketing Fire Swamp
Like in the movie, the marketing Fire Swamp also has three terrors which must be avoided in order to succeed in your marketing quest. By Mark McNeilly, ANA Faculty
Noyola To Head Latino Division SSA Public Relations
SSA Public Relations has appointed Rosa Noyola as Vice President, Latino Division which represents US and Latin American consumer product, media and entertainment companies to the US Latino market.
Ad Agencies: A Few Hispanics Just Won’t Do
Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex and dynamic Hispanic consumer. By Lee Vann / Capture Group
How to Write Creative Briefs That Actually Inspire Creativity [INSIGHT]
Among all the difficult tasks that face modern marketers, writing an effective creative brief has to be near the top of the list. Creative briefs need to synthesize complex ideas into clear direction that focuses the creative team on the job to be done. By Jane Maas, ANA Faculty
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness [REPORT]
The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.
“Experience economy” is the future of retail
A new report from GfK examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.
Poorer than their parents? A new perspective on income inequality [REPORT]
The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.
The Comparable Metrics Report: Q1 2016 [REPORT]
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
For you Rick! [VIDEOS]
Enjoy a video interview of Rick Marroquin with Tony Hernadez of the Immigrant Archive Project and a video by David Chitel dedicating a song to Rick. What a great way to remember Rick.
75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know
Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. But industry-specific acronyms can have multiple meanings, and sometimes Wikipedia doesn’t do them justice.
Colombia’s Mobile User Base Will Expand Slightly to Reach 33.0 Million in 2016
Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
Azteca America expands partnership with Cardenas Marketing Network
Azteca America announced it continues its partnership with leading multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.
Univision announces sponsors of “Premios Juventud”
Univision Communications Inc. announced Chevrolet, Dodge, Dr Pepper, M&Ms® McDonalds, Nissan, Orbit®, State Farm, Target, T-Mobile USA Inc., and Verizon as the official sponsors of the 13th annual “Premios Juventud” (Youth Awards).
Coca-Cola goes for Gold in RIO 2016 with #THATSGOLD campaign
As the clock ticks down to the Opening Ceremony of the Rio 2016 Olympic Games, Coca-Cola has its eyes set on celebrating gold. But not just the gold found on top of the world’s most elite podium. In the 88th year of this special partnership, Coca-Cola will celebrate with fans across the world the gold feeling that comes from accomplishing something great, however simple, in an everyday moment.
What To Ask About Your Marketing Strategy Before You Ask About Millennials
Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has recently emerged around Millennials: It turns out, they’re not a uniform generation with identical traits that apply to every single member.
One-Quarter of US Households Live Without Cable, Satellite TV Reception [INFOGRAPHIC]
New findings from GfK show that US TV households are embracing alternatives to cable and satellite reception. Levels of broadcast-only reception and Internet-only video subscriptions have both risen over the past year, with fully one-quarter (25%) of all US TV households now going without cable and satellite reception.
Warner Bros. settles FTC charges it failed to adequately disclose it paid Online Influencers
Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor, by failing to adequately disclose that it paid online “influencers,” including the wildly popular “PewDiePie,” thousands of dollars to post positive gameplay videos on YouTube and social media.
Credit Unions on the Digital Lives of Hispanic Consumers [REPORT]
In a newly published white paper, Coopera CEO Miriam De Dios outlines the importance of the digital delivery channel to credit unions looking to service the growing and influential Hispanic consumer segment.
Latin Music Bands Rock Chicago
The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.
