Online shopping set to make holiday history [REPORT]
Retailers could see record web traffic this year, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends.
Article placement: Top News
Cargill’s Rumba Meats evolves as a Hispanic-focused brand
Cargill is repositioning its Rumba line of fresh variety meats with an emphasis on Hispanic consumers, a segment of the U.S. population that enjoys and values traditional ethnic food.
Mosaico PR lands eHarmony Español
Mosaico PR has been selected to launch eHarmony Español, eHarmony’s Spanish-language dating website for the U.S. Hispanic market.
Hispanic Boomers report having Positive Outlook on Health
A new survey of Hispanic Baby Boomers conducted by health and well-being company Humana Inc. revealed that despite notable barriers, many Hispanics age 55 or over have a positive outlook on their health and are strongly motivated to stay healthy, with almost half of the respondents reporting they don’t feel old and still have many goals they wish to accomplish.
Strategy Is NOT The Role Of a Single Person
If you take on a new role, either in your current company or a new one, I’d urge you to think twice before taking on the mantle of “Strategy” or “Brand Transformation” in your title, because it tends to put a target on your back. Unless you’re part of a team designated to work on strategic initiatives, and unless that team is truly cross-functional, you’re destined to fail.
Coaching The Conscious Consumer Increases Brand Loyalty Through Shared Values
When it comes to making changes to health and wellness behaviors, sometimes people need a little push. Changing your consumers’ habits is not an easy thing to do; oftentimes, it requires some coaching.
Uncertainty About Presidential Election Leaves Consumers Feeling Cautious as Holiday Shopping Season Approaches
IRI announced third quarter results from its IRI Consumer Connect survey uncovering that nearly two-thirds of U.S. consumers believe their financial health is poised to deteriorate in 2017 regardless of who wins the presidential election this year. Despite relentless campaigning, this remains consistent with their second quarter sentiment. This financial uncertainty is setting the stage for an upcoming holiday shopping season in which 55 percent of all consumers surveyed say they will spend the same as last year this holiday season.
Most Marketers Make Use of Social Data
More than half of marketers in Europe and the US are using social data for their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time.
Why do consumers pay more?
New research by a Rice University marketing professor debunks a long-held belief by companies that they could charge more for locally produced goods and services because of consumers’ sense of attachment to their community. The study, published in the Journal of Marketing, determined consumers with a local identity will pay more than consumers with a global identity even when a product’s country of origin is unknown.
Millennials: Wanderers Or Trailblazers?
Modern methods of marketing and advertising depend heavily on content engagement online. As a result, experts in these fields are constantly seeking out information on how they can reach their target audiences in the digital space.
What Time and Day Are Best for Social Posts?
With all the different types of social platforms out there, it can be challenging for brand marketers to decide when is the optimal time and day to post. According to H1 2016 research, on Facebook and Twitter, the best-performing posts were made in the evenings, and later in the work week.
Want Better Advertising? Write Better Briefs!
Well, if you want to avoid “crap” and “noise,” start by delivering an awesome brief.
Post Consumer Brands name LatinWorks as Hispanic AOR
Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
Nielsen launches TV Out-Of-Home Measurement Service
Nielsen announced that it plans to leverage its Portable People Meter (PPM) technology and panelists to measure out-of-home viewing for national television clients.
VYU360. Latino tech entrepreneurs say cheese.
By Gonzalo López Martí – Creative director, etc. / LMMiami.com
- Some 15 years ago, when I was a cocky creative guru gainfully employed by BBDO in Miami, a coworker and good friend of mine told me a peculiar, insightful and, to some extent, sad story that stuck in my mind ever since.*
- The tale might have been sugarcoated for effect by its protagonists.
- Nevertheless, it is quite enlightening for us Latinos living on US soil and beyond.
WebCityGirls wins ‘Best Latina Network Leader’
Lynn Ponder, Founder of webcitygirls.com has been recognized by her dedication and commitment to the online community with Award “Best Latina Network Leader” at LATISM 2016 Best in Tech Innovation and Social Media’
Entravision launches El Garaje de Erazno Webisodes
Entravision announced the launch of exclusive new animated video content for digital distribution on the company’s Erazno y La Chokolata app.
Tipping the Latino Scale
Scale (or multi-brand) retail programs have been around for a long time. This is not new news. However, when it comes to Hispanic scale programs, the dynamics tend to be a little different.
Millennials Disrupting Age-Old Balance of Marketing Power [REPORT]
Millennial small and medium sized business (SMBs) leaders are redefining the advertising industry’s marketing approach with a digital-first shift, according to data from a new SMB survey.
How Are Brands Hoping to Boost Conversions?
Brand marketers are looking to a variety of digital tactics to improve conversion rates, according to research. While many of their efforts are effective, they also tend to focus on some of the easiest tactics to implement, like A/B testing.
