Article placement: Top News

Travel Brands Of The Year

Most hotel brands demonstrate stronger brand equity than airline, cruise and online travel service brands, according to The Harris Poll® 2016 EquiTrend® Study.

Torres joins Sprint as President of the New England Region

Gabriel Torres joins Sprint as president of the New England Region. Based in Boston, Mass., he will be responsible for sales strategy, network oversight, customer service, marketing communications and general operations supporting the full portfolio of Sprint products and services from enterprise to consumer.

La Cumbre’s Latino Artist & Arts Organization Directory

La Cumbre, a Latino community organization in Rochester, New York, is encouraging all Latino artists in the Upstate New York region to register for La Cumbre’s Latino Artist and Arts Organization Directory, a “go to” resource for the area. 

Traditional Media More Important Than Ever

Survey findings released rom Ogilvy Media Influence’s first-ever global survey of over 200 reporters and editors found that 72 percent of respondents agree that traditional media outlets are the most trusted news sources.

Becoming a Hunter of Ideas

Eleanor Roosevelt once said, “Great minds discuss ideas.” Yet, one of the most frequent complaints we hear from advertising agencies and internal creative teams is that most marketers cannot recognize good creative ideas at their seminal state.  By Roderick M. McNealy, ANA Faculty

2017 Global Marketing Expenditures Will Surpass $1 Trilion

WPP’s GroupM trimmed its 2016 global ad expenditure forecast and shared its initial outlook for 2017. The 2017 ad volume prediction of $552 billion (+ 4.3 percent), when combined with other marketing services, pushes total marketing services expenditures worldwide past the $1 trillion threshold for first time

How to Become a Kick-Ass Client [INSIGHT]

Becoming a great client for agencies is not easy, but it is necessary. It’s no coincidence that successful brands are known to be great clients.  By Bruno Gralpois, ANA Faculty

Attribution Is Becoming More of a Priority for Marketers

Marketers have always acknowledged the benefits of accounting for every marketing channel and brand-imposed touchpoint, but in spite of such awareness, adoption of these types of practices has been slow and labored, as explored in a new eMarketer report, “Cracking Cross-Device Attribution in 2016:

A Second Half Of 2016 Filled With Divorces And Separations

As 2016 continues to unfold, we can expect to see significant changes in the relationship between marketers, media agencies and their holding companies. We can also expect major changes in the leadership at some of the biggest media players in the U.S. market, such as Fox News — and Yahoo, now that it is merging into Verizon/AOL.

Telemundo Deportes announces Team for Rio 2016 Olympics

Telemundo Deportes revealed its team of presenters, announcers and commentators for the Rio 2016 Olympics today, featuring more than 25 well-known figures in sports journalism who will cover the games for TELEMUNDO, NBC UNIVERSO and Telemundo Deportes digital properties.

3 Thematic Strategies for Engaging Millennials

Though Generation Z is fast approaching the workforce, millennials are still a force to be reckoned with. Millennials, who just a few years ago were graduating from college and filling out corporate staffs, are now in the C-suite. There are already a plethora of millennial CEOs, and the question of how to engage Millennials (those of us who are not yet CEOs) is becoming more prudent and urgent than ever.

Universal unemployment? Your check is in the mail. Part 2

By Gonzalo López Martí – Creative director, etc / LMMiami.com

  • To solve this increasingly ominous problem, a lot of experts in the field of economic policy are advocating for universal unemployment benefits.
  • Yes, a living stipend for everyone.
  • A salary simply for being a living, breathing human being.

Tale As Old As time: The Art Of CPG Storytelling

Storytelling may be one of the most overused words in marketing. It’s being treated like it’s something new when, in fact, it’s as ancient as the human race. And nothing’s changed since the beginning of time, except now there are more variables that could detract or change your brand’s story.

Affluent Latinos: Living the dream and living it up

In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths.  With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force.  By: Brenda Storch, Director, Social Media / Epsilon

Skip to content