Activate Sponsorships, Don’t Settle
You did it! You decided to sponsor a team, arena or player in a sport that supports your company’s goals, indexes highly in your target market or is simply your CEO’s favorite past time. Now what?
Article placement: Top News
Understanding How Macro And Micro Forces Influence Marketing
B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. By KaonFab / Kaon Interactive
Hispanicize 2017 announces Dates, Venue and Changes for 8th Annual Latino Trends Event
Hispanicize 2017, the 8th annual Latino trendsetters and newsmakers event for digital creators, journalists, marketers, music artists and filmmakers, is moving to downtown Miami’s JW Marriott Marquis, April 3-6, 2017.
Hispanic Healthcare Marketing: 5 Rules for Overcoming The Hurdles of Health Literacy [INSIGHT]
Health literacy is a growing concern for all of us who produce content, especially marketers seeking to drive patients to treatment, improve adherence, change behavior, and manage disease. By Beatriz Mallory, Vice President / SensisHealth
The Future of Advertising or Whatever We’re Going to Call It [WHITEPAPER]
In this opinion piece, the author speculates on the future of advertising. Arguing that the challenge of predicting the future lies mainly in the lack of an acceptable definition of the field, the author solves that problem by developing a set of postulates to create boundaries for the theory and practice of the discipline. By Don Schultz – Northwestern University, Evanston, Illinois, USA
How Quickly Do Users Reach for Their Smartphones After Waking Up?
In emerging and developed markets alike, almost all consumers check their mobile devices within 3 hours of waking up, research revealed.
The ‘Me Generation’ Is Still The Most Valuable Generation
The marketing landscape today bares little similarity to that of the 1970s, yet, through the dawn of digital and proliferation of new channels, one element has remained consistent: the focus on consumers between ages 18 and 49.
Los Angeles Rams on KWKW 1330 AM/ESPN Deportes
The Los Angeles Rams have reached an exclusive rights agreement selecting KWKW 1330 AM/ESPN Deportes as their official Spanish language flagship radio station. The agreement includes the broadcasts of all preseason, regular season, and postseason games.
Guidelines For Achieving Media Transparency [REPORT]
Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released \ by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. A key recommendation was that clients require their agencies to disclose all potential conflicts of interest and allow thorough audits of the agency, its parent company, affiliates, and subsidiaries to ensure full transparency and contract compliance.
TV Outperforms Digital Platforms in Viewer Ad Attention & Recall
The study, conducted by Hub Entertainment Research, was designed to compare viewing of TV shows and advertising across screens to determine whether engagement and recall differ among platforms, and to identify the drivers that have the greatest impact on the viewing experience.
Half of Connected Devices in US Homes Are Mobile
Smartphones and tablets account for more than half of internet-connected devices in US households, according to research.
Three Mistakes of the Marketing Fire Swamp
Like in the movie, the marketing Fire Swamp also has three terrors which must be avoided in order to succeed in your marketing quest. By Mark McNeilly, ANA Faculty
Noyola To Head Latino Division SSA Public Relations
SSA Public Relations has appointed Rosa Noyola as Vice President, Latino Division which represents US and Latin American consumer product, media and entertainment companies to the US Latino market.
Ad Agencies: A Few Hispanics Just Won’t Do
Hispanic marketing is challenging. Believe me, we have been doing it for 15 years. Effective Hispanic marketing requires an integrated team that not only possesses the skills to execute standard marketing principles, but also a deep understanding of the complex and dynamic Hispanic consumer. By Lee Vann / Capture Group
How to Write Creative Briefs That Actually Inspire Creativity [INSIGHT]
Among all the difficult tasks that face modern marketers, writing an effective creative brief has to be near the top of the list. Creative briefs need to synthesize complex ideas into clear direction that focuses the creative team on the job to be done. By Jane Maas, ANA Faculty
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness [REPORT]
The research demonstrates that premium publisher do drive higher brand lift effectiveness due in large part to the ‘halo effect’ of the contextual environment in which ads are seen.
“Experience economy” is the future of retail
A new report from GfK examines the co-evolution of innovative fashion and lifestyle stores alongside the increasingly significant “experience economy”. It identifies four key trends which can mitigate against the currently sinking retail share in private consumption that is prevalent in mature Western retail markets.
Poorer than their parents? A new perspective on income inequality [REPORT]
The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.
The Comparable Metrics Report: Q1 2016 [REPORT]
The core purpose of this report is to address three basic concepts equally applicable to all categories of media measurement: how many, how often, and how long.
For you Rick! [VIDEOS]
Enjoy a video interview of Rick Marroquin with Tony Hernadez of the Immigrant Archive Project and a video by David Chitel dedicating a song to Rick. What a great way to remember Rick.
