In this two-part series, I’ll look at the buying power of Latinos and the different segments of this evolving market to debunk common myths. With a buying power currently estimated at $1.3 trillion, and an exponential population growth that continues to drive stronger representation for its community within the U.S. consumer base, Latinos have become an undeniable force. By: Brenda Storch, Director, Social Media / Epsilon
Media is the largest marketing expenditure at many companies and, simply stated, advertisers should be responsible for assuming greater internal stewardship of their media investments. By Bill Duggan, Group EVP, ANA
The once fast-growing consumer goods industry has been on a journey of slimming down in recent years, with cost cutting and cost management as the primary focus.
Roughly half of US ad agency professionals said their clients are most interested in advertising on spot TV or spot cable—more than any other medium including digital, mobile, streaming video and radio, April 2016 research revealed.
Data refers to the information you gather about the consumer. While much of that data is useful, if you look at data in a vacuum, it is far less valuable than when you factor in the context, which provides a dimension that gives meaning to the data which otherwise may not be clear.
The threshold of having a successful engagement with consumers on social media is constantly on the rise. Like for most things, there is no correct way to approach this task however, it is important to keep some key principles in mind such as: having a grasp of consumer insights, being fluent in Internet culture, staying true to the brand and being tech savvy.
A new digital consumer satisfaction index offers an innovative global tool to understand how consumers make connections with a brand leading up to their final decision to either engage and purchase something or go elsewhere.
A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.
Verizon and actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles.
Entravision Communications Corporation announced the appointment of Michael Holderle to Vice President of Integrated Marketing Solutions (VP-IMS), McAllen, Texas.
The latest findings from Horowitz Research’s FOCUS Latino reveal key differences in media consumption habits among different segments of Latinos.
New Parks Associates research shows bilingual Spanish-language broadband households in the U.S. are more likely to have pay-TV and OTT video service subscriptions than the average U.S. broadband household.
It’s no secret that viewers are watching more over-the-top video than ever before, often binging multiple episodes in one sitting. In fact, 50% of all TV households now have access to a subscription video-on-demand service. But the over-the-top space has limited ad formats and creative is often repetitive.
Contrary to popular belief that technology has a negative impact on family relationships, new research from Ipsos Connect reveals that technology has created more opportunities for families to consume content together.
Shopper marketing, long considered a discipline limited to in-store, point-of-purchase, and end-of-aisle promotions, has undergone a metamorphosis since the advent of digital marketing, evolving into an omnichannel approach designed to reach shoppers at all touchpoints.
In this role, Suñol will be responsible for growing the Telemundo News digital operation and increasing integration between the Telemundo News division and its digital team. Suñol will also oversee the creation of original digital content in Spanish and English.
American icons Abraham Lincoln and Yogi Berra are two frequently quoted individuals with decidedly different and remarkable skillsets. What they shared in common was the ability to state truth simply and clearly. For example, a famous quote attributed to Abraham Lincoln is, “If I were given eight hours to fell a tree, I would spend six sharpening my ax.” By Roderick M. McNealy, ANA Faculty
How do consumer brands stay relevant, authentic and differentiated in a rapidly evolving and culturally complex global market? With 195 countries and 6,500 languages around the world, the challenge is daunting as brands seek new methods and motivators to connect and engage with audiences through social, mobile, experiential, digital advertising and eCommerce channels.
The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.
Every good marketer knows that the most successful brands don’t sell products; they sell identities and values. For health and wellness products, those revolve closely around lifestyle.
