In a communique to clients across the Southland received Wednesday morning, Nielsen says it has completed its impact analysis of the removal of 35 homes from the Los Angeles survey due to their failure to follow quality protocols. The analysis, which reviewed all months in 2016, shows there was “zero impact on total radio listening.” Reprinted with permission from RBR + TVBR, the Financial and Regulatory Voice of Electronic Media.
These days you read article after article and hear session after session at conferences that millennials represent a different mindset and a different approach to business. But more than how they were raised, it’s the economic environment affecting them. In short, I don’t think it’s a “millennial thing.” I think it’s an “economic thing.”
But I did not watch much of the Olympics. After reading a bunch of hoopla about how ratings were down, particularly among Millennials, I saw that clearly I was not alone. Many pundits have been saying NBC didn’t offer its programing at the right proportions on the right channels (i.e., more real-time online streaming).
Kellogg’s and the National Basketball Association (NBA) announced a new marketing partnership as the official marketing partner of the NBA across Latin America.
The Olympics just concluded and it was the topic of a lot of conversation.
They will be the last white-majority generation with non-Hispanic whites only representing 52.9% of the generation and Hispanics representing almost a quarter of Gen Z at 23.5%. By Mario X. Carrasco – ThinkNow Research’s Managing Partner.
Whoever wins this election, major governmental changes that could significantly affect the advertising sector are almost certain to take place. A major turnover of personnel will occur in D.C. next year regardless of the election’s winner. One of the first jobs for the new President will be to nominate someone to fill the vacancy on the Supreme Court. Since many of the recent decisions supporting First Amendment protection for advertising have been 5-4 decisions, the newly appointed Justice could have a very large impact on our industry.
The current state of the media universe presents a bounty of boundless choice to today’s consumer. Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer.
The growing popularity of digital video finds more and more Americans watching TV content on desktops, smartphones and tablets. This change in how content is consumed has advertisers and agencies paying closer attention to the relationship between digital video viewership and traditional TV programming, and examining how emerging synergies between the two can be used to improve brand-building opportunities and boost campaign effectiveness.
By Gonzalo López Martí – Creative director, etc etc / LMMiami.com
Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award.
In a constantly evolving digital landscape, it’s no wonder that US marketers want their personnel to remain both informed and nimble. According to March research, almost seven in 10 feel the drive to innovate will likely impact their staffing decisions over the next two years.
Total Market Consumers Prefer Taste Over Health When It Comes To Fast Food.
With the fast food industry projected to grow only about 2 percent annually over the next five years, according to IBIS World, many top fast food chains have tried to meet the challenge of presenting menu items for price-sensitive customers who want healthy options. However, is that what they really want? By – Mario Xavier CarrascoThinkNow Research
Back in 1992 the phrase “It’s the economy, stupid!” became a slogan for Bill Clinton’s successful presidential campaign against incumbent President George H.W. Bush. The advertising industry was in a simpler place in 1992 than it is now; most advertisers paid their agencies by commission, the Internet was not yet mainstream, media unbundling was in its infancy and agency relationships were much less complicated. By Bill Duggan, Group EVP, ANA
Operational skill used to confer long-term advantage. If you had leaner manufacturing, made higher-quality products, or had superior distribution, you could outrun competitors. But today those capabilities are table stakes. The new source of competitive advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else.
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved.
It is imperative that marketing leaders understand their role in driving change toward a new content production strategy. By Jillian Gibbs, ANA Faculty
The number of persons age 2 and older in U.S. TV Households is estimated to be 301.7 million, which represents an increase of 1.6% from last year. Increases in U.S. Hispanic, black and Asian households were also seen, due to estimated increases in population growth and TV penetration.
Univision Communications Inc. (UCI) and the Fusion Media Group (FMG) announced ‘RiseUp AS ONE’ (#RiseUpAsOne) – a two-day event where a heavyweight lineup of artists, musicians, influencers and thought leaders will come together to celebrate music, diversity and unity through performances, talks and cultural expositions.
Univision News announced that Patsy Loris has been promoted to executive vice president of news and executive news director. In her new role, Loris will now lead the programming efforts for all Univision Network news shows, including the three editions of its national newscast, “Noticiero Univision” (evening), “Noticiero Univision Edición Nocturna” (late night) and “Noticiero Univision Fin de Semana” (weekend), the newsmagazines “Primer Impacto,” “Aquí y Ahora” and “Crónicas de Sábado” as well as the Sunday morning political show “Al Punto.” Executive producers for each of these news properties will now report directly to Loris. She will continue reporting to Daniel Coronell, president of Univision News.
