The U.S. Census Bureau announced a ribbon cutting ceremony to celebrate completion of the new Puerto Rico Federal Statistical Research Data Center (PR FSRDC). The center will soon provide local researchers secure access to federal data for advanced statistical research and analysis. Access to FSRDC data will enhance the statistical capacity on the island and … Read more
The Center for Hispanic Marketing Communication (CHMC) announces that Tito Puente Jr. will be awarded the Tlamatini Award, Carlos Carrasco will be awarded the Circle of Excellence Award in Acting, Enrique Bermúdez will be awarded the Circle of Excellence Award in Communication and Cuevas-Diaz will be awarded the Circle of Excellence Award in Advocacy at … Read more
MediaCo Holding has launched two New York City HD2 radio stations – La Buena 97.1 HD2 and Luna 107.5 HD2. Both stations are available on HD2 and on MediaCo’s EstrellaTV app. La Buena 97.1 HD2 – “La Que Toca Puras Buenas” – features a Regional Mexican music mix that leans into the Mexican communities in … Read more
LG Ad Solutions released a report titled “The Inclusive Screen: Hispanic Americans,” which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritizing user experience. The study, which polled over 1,400 US Hispanic CTV users in the U.S., found that 78% of Hispanic Americans prefer streaming to traditional TV, citing … Read more
This year’s Olympics was a pivotal moment in history with female athletes seizing the spotlight like never before. The Paris Games were the first to have gender parity, with equal numbers of women and men competing. However, parity doesn’t mean equality. Women still lag behind men in most areas of sports, including sponsorship deals, media … Read more
Victoria, considered Mexico’s oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin León as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes. “I’m honored to have … Read more
By Sarah Garnica Women’s Equality Day is upon us this week, a time to reflect on the progress made toward gender equality while also acknowledging the work that still needs to be done. Women’s Equality Day, celebrated on August 26, was first proclaimed by Congress in 1971, it was introduced by Representative of New York … Read more
New data from leading researchers indicates that female Hispanics in the U.S. have contributed $1.3 trillion in 2021 to the gross domestic product (GDP), representing over 50% growth in a decade. The U.S. Latina GDP Report, funded by Bank of America, is first of its kind research on the significant and rapidly growing economic contribution … Read more
By Marcos Peres – Social Media, Digital Content, Livestream & Communications Consultant | Leagues Cup Social Media Project Leader This North American soccer post is not about the GOAT but rather his absence. It’s about how an analytics-based, strategy-first, fine organic content-focused social media project was able to exponentially grow all Leagues Cup platforms in … Read more
MTV and TelevisaUnivision will partner for a second consecutive year, together announcing a LIVE, hosted simulcast of the 2024 “VMAs” on Wednesday, September 11th at 8PM ET/PT on Univision, bringing a night dedicated to the year’s biggest music videos to Spanish-speaking audiences across the country. An encore presentation of the awards show will air on … Read more
We received so many positive emails regarding our coverage of the NEW Immigrant Hispanic Market in the last couple of weeks, that we have placed all of them here for your perusal once again.
By Mohamad Moslimani and Jeffrey S. Passel The United States has long had more immigrants than any other country. In fact, the U.S. is home to one-fifth of the world’s international migrants. These immigrants have come from just about every country in the world. Pew Research Center regularly publishes research on U.S. immigrants. Based on … Read more
By Julian Montalvo and Jeanne Batalova South American immigration to the United States has been on the rise, growing three times as fast as overall U.S. immigration from 2000 to 2022, although the nearly 4 million South Americans comprised just 9 percent of all 46.2 million U.S.-based immigrants as of 2022. South Americans first began … Read more
By Gene Bryan / CEO of HispanicAd Interesting title, since we are being challenges every year by sources that state that the Spanish Dominant Hispanic Consumer is not growing, and that mainstream and digital media are imposing attrition to our US Hispanic Spanish Dominant media that serve the US Hispanic Consumer. I have yet to … Read more
A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.5% this year to a total of $1.07trn – the best performance in six years if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. Ad spend growth is also anticipated next year (+7.2%) … Read more
The Latino Donor Collaborative (LDC) proudly announces the release of the 2024 LDC Comprehensive Handbook on U.S. Latinos, a comprehensive report that brings together the latest information from various LDC reports and other reputable sources to showcase the profound impact that Latinos have on the economy, society, and culture of the United States. As the … Read more
On September 23, the world’s top marketing association will once again open its vault of world-class cases, frameworks, and training programs from leading experts for a whole week to anyone, anywhere, at NO COST. Register now for ANA IQ: A global week of marketing learning, September 23–27. Share this link with everyone you know in … Read more
Lopez Negrete Communications unveiled its innovative proprietary tool, the Latino Network of Creators (LNC) with a call to action for all Hispanic content creators across the United States to join. The tool currently houses over 600 Latino U.S.-based content creators. The tool is available and recommended for any agency client looking to expand its reach and … Read more
Latino voters are emerging as an influential force in U.S. elections, and political parties should take notice. The percentage of Latino voters in the U.S. electorate is expected to grow from 10.6% in 2020 to 11.1% in 2024. In key swing states like Nevada and Arizona, they already make up 18.7% and 23.5% of voters, … Read more
MotionPoint hires Michelle Vann as Executive Vice President of Multilingual Marketing. MotionPoint’s strategic expansion is driven by the increasing need of brands and organizations to communicate effectively with diverse audiences across languages and cultures through digital channels. By broadening its expertise in multilingual marketing, MotionPoint will help its customers deliver on their overall business objectives … Read more
