Creating Distraction From The Real Media Transparency Issues
Ebiquity’s subsidiary Firm Decisions has been summoned into court by Group M, WPP’s media buying agency.
Article placement: Top News
When Views Mean Less, Engagement Matters More
The weakness in view count as a success metric is especially true with the coveted teen, “digital native” demographic.
TV Outperforms Digital Platforms in Viewer Ad Attention and Recall
The Council for Research Excellence (CRE) tunveiled findings from a new platform usage study that shows TV outperforming computer, smartphone and tablet in viewer ad attention and recall.
Adaptable Data Maturity Model For Brands, Agencies, Publishers & Data Providers [REPORTS]
The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy.
2016 U.S. Music Mid-Year Report [REPORT]
Nielsen presents the 2016 U.S. music mid-year report for the six-month period of Jan. 1, 2016, through June 30, 2016.
2016 Campaign: Strong Interest, Widespread Dissatisfaction [REPORT]
As Republicans and Democrats prepare for their party conventions later this month, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November.
Roadmap to the Top for Black Women Executives
There is a way for black women executives to increase their numbers in business leadership positions if conscientious and intentional steps are taken to recognize and reward their talents and contributions to business success.
In Mexico, More Digital Buyers Use Mobile
The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio.
Fantástico scores partnership with New York Cosmos
Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.
Learning While Lounging: Six Great Beach Reads About PR And The Media
Summer has officially kicked into high gear, which means the search is on for the perfect beach read. Of course, this always presents a problem—how to relax without looking mindless, and how to keep up with your industry without ruining a restful day at the shore?
Most Americans Pass Mock Citizenship Test [Report]
In a citizenship test asked of roughly 2,000 Americans, Ipsos Public Affairs found that a majority (84%) would pass with a score of at least 60%.
Fernandez named VP at Schwartz Media Strategies
Florida public relations and digital media firm Schwartz Media Strategies has elevated longtime member Yudi Fernandez to the role of Vice President.
Impact of Coupons on Hispanic Shopping Behavior [INFOGRAPHIC]
A recent study by Valassis found that 92 percent of Hispanic consumers use coupons (vs. 90 percent of all consumers) and over 80 percent decide where to shop based on those print and digital offers.
Nancy Hill to depart 4A’s
Hill will have served in this role for nine years, successfully modernizing the 4A’s operations, providing guidance to the agency community on transformative issues and passionately advocating for gender and diversity initiatives throughout the industry.
Ready For Dynamic Marketing? Your Systems Checklist
“I know dynamic marketing is the right direction, but do we have the systems in place to do this?”
Honda Debuts New Hispanic Marketing Campaign
The multiplatform campaign appeals to the brand’s expanding market of Hispanic customers and will launch with the Ridgeline’s official sponsorship of the Univision Deportes’ broadcast of “Campeón de Campeones”
SBS’s LaMusica and Bunim/Murray Productions announce Content Development Agreement
Spanish Broadcasting System announced that it has entered into a strategic content development agreement with Bunim/Murray Productions to develop and produce digital content optimized for LaMusica
The 5 “Must Dos” for Successful Brand Experience Innovation
Brand experience innovation is anything a brand does in culture to bring its purpose to life.
Marketers Lack the Skills to Deliver on Customer Experience
More executives are waking up to the potential of customer experience, a marketing technology discipline that uses data analytics and personalization to build stronger relationships with consumers.
Employment trends in newspaper publishing and other media, 1990–2016
Few industries have been affected by the digital or information age as much as newspapers and other traditional publishing industries (books, magazines, etc.).
