When it comes to life choices, nearly every generation has drawn at least a little ire from their longer-lived predecessors—be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.
Call it a one-two punch to advertisers and content providers. With Americans’ attention increasingly divided among an ever-expanding array of internet-connected devices, the number of people multitasking while watching television continues to rise, while cord-cutting also accelerates.
Dunkin’ Donuts, in partnership with Coca-Cola, is offering people who join DD Perks this week the opportunity to win tickets to one of the most exciting U.S. sporting events of the summer, the COPA America Centenario.
Honey Bunches of Oats announced the launch of its new campaign, Voces con Dedicación (Voices with Dedication) in collaboration with Mexican recording sensation, Sofia Reyes.
Pinta recently appointed Krysten de Quesada to Account Director of its Miami office.
LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team.
So what did we hear? Well, everything that you would think is on marketers’ minds. There are massive trust and transparency issues, there are questions about how to allocate budgets to “everything” when your budget can not possibly cover “everything,” there are concerns about measurement and challenges with agency ecosystems, and many more.
Millennial men tend to be far removed from the traditional gender roles that males in previous generations took on. eMarketer’s Alison McCarthy spoke with Romy Nehme, vice president of insights and strategy at VaynerMedia, about what makes this generation of men unique, how they use digital and how brands can effectively engage with them.
Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.
The Real Academia Española launches a campaign against “Spanglish”.
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Of all the art forms, few have the power to stir strong emotions as music. And few have had such an easy and fruitful relationship with advertising.
The sharing economy and on-demand services are weaving their way into the lives of (some) Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?
The US media and entertainment industries will spend a combined $7.34 billion on paid online and mobile media advertising in 2016. eMarketer expects this investment to grow to $11.52 billion by 2020.
Way before the first World Cup in 1930 & UEFA Cup in 1960, there was the Copa America – the oldest international soccer tournament in the world, played for the first time in 1916. Now in 2016, the U.S. will host the first ever Copa America outside of Latin America’s borders. The countdown is on for the U.S. to take center stage for the biggest soccer event of the century: Copa America Centenario. An unparalleled best-in-class event, after 1994 FIFA World Cup, the Copa America Centenario will become a milestone in America’s history for embracing diversity, sports and tradition. By Vicente Navarro, VP of Business Development at AC&M Group
As we were presenting work to a client a question came up: “Where is the Latino relevance in the execution?” Frequently, when presenting creative work for the Hispanic market, there is tension in trying to show something that is unique to Latinos in the work, and the question of whether or not you really need it.
Sourced traffic in the digital media ecosystem poses serious problems for advertisers, especially in the areas of transparency and ad fraud, according to a new study by the ANA (Association of National Advertisers).
República announced the appointment of Lourdes Mateo de Acosta to the post of senior vice president of communications
Sensis has launched SensisChallenges – a specialized practice for the design and execution of custom challenges.
