By Tina Wilson This is not the first time in history that marketers have been pressed to prove the impact of their work, far from it. The increase in the amount of data, growing number of sources of data, rise in synthetic data, and expectations around your ability to show the business relevance of data … Read more
By Reggie Shah, Senior Director of Research & Insights, Audacy Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be … Read more
NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month. Pluto TV customers nationwide will begin gaining access to 24/7 premium news coverage, weather, investigative and consumer reporting, live events and original content produced by NBC and Telemundo station’s local newsrooms throughout … Read more
By Tammy Greenberg There is a misperception in the advertising community that an audio ad’s influence on a consumer’s purchase journey can’t be measured to the same degree as ads that run on digital media. This inaccuracy is grounded in radio’s broadcast nature, which makes attaching a digital pixel for tracking individual listeners from exposure … Read more
Radio advertising boosts daily web sessions by 9%, according to new research into the performance marketing capabilities of radio advertising launched by Radiocentre. Named ‘Radio: The Performance Multiplier’, the new study also reveals how on average, radio generates additional web sessions twice as cost-efficiently as other demand generation media combined. In a world-first, Radiocentre and … Read more
The Coca-Cola Company announced that Carlos Pagoaga, a 34-year veteran of the company, will be named Vice President of Global Community Affairs for The Coca-Cola Company and President of The Coca-Cola Foundation. Pagoaga is expected to begin his new duties June 1, succeeding Saadia Madsbjerg. Madsbjerg has served as head of the Foundation for three … Read more
The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium … Read more
With the celebrations of Circulo Creativo’s 25th anniversary, you invite you to: THE LOOP OF LEGACY, a series of webinars full of anecdotes, reunions and reflections to analyze what we were, who we are and what we want to be. The Loop of Legacy – Los Originales Date & Time May 15, 2024 01:00 PM … Read more
By Dr. Anastasia Kārkliņa Gabriel From “diversity” to “inclusivity,” no other term has been arguably misappropriated, misused, and co-opted in the business world than the concept of intersectionality, coined by renowned Black feminist legal scholar Dr. Kimberlé Crenshaw in 1989. Whenever I have worked alongside clients and marketing colleagues as a consultant, it was common … Read more
Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences. The latest study finds that MVPD (cable or satellite) penetration continues to decline among Latine audiences. This year’s report finds that just 4 … Read more
By Monica Anderson Most Americans are wary of social media’s role in politics and its overall impact on the country, and these concerns are ticking up among Democrats, according to a new Pew Research Center survey of U.S. adults. Still, Republicans stand out on several measures, with majorities believing major technology companies are biased toward … Read more
By Steve Boehler Great strategy is only great if it is executed well. PowerPoint, Word documents and board room discussions don’t build awareness or connect your product and services with the target audience across their buying journey or close any sales. Great strategy is only great if it is executed with distinction. The work is … Read more
The individual who serves as EVP of Local Media Sales at TelevisaUnivision has been elected to serve as Vice Chair of the Television Bureau of Advertising (TVB). While he immediately takes the role, he will formally succeed the TVB’s Chair in January 2025. That’s when Scripps Media VP of Sales for Local Media Missy Evenson … Read more
In the Edelman Trust Barometer Special Report: Trust and Health, we explore the idea of health empowerment, and what it means for institutions responsible for the wellbeing of patients, employees, and consumers. As in the 2024 Edelman Trust Barometer, the public has strong views about innovations in health, and factors from politicization to misinformation are … Read more
Whether refreshing an existing brand or launching a new one, the fundamentals remain the same— understanding the “why” behind your brand is critical to its long-term success. While logos and color palettes are often seen as the face of a brand, they are merely identifiers, visual representations of a brand’s ideals. But branding goes deeper … Read more
THE END OF AN ERA : Eduardo Caballero passes in 2023 Eduardo Caballero The Godfather of Hispanic Marketing & Radio in our Industry passed in 2023. For those that worked with Eduardo Caballero and those that knew Eduardo will be eternally impacted by the man, the professional, the pioneer and the Industry Advocate. Many of … Read more
THIRD EAR announced the addition of two automotive brands to its roster – Nissan North America and INFINITI USA – becoming multicultural agency of record for each. The agency will provide specialized strategy, creative and media services with the goal of deepening the brands’ relationships with diverse communities throughout the U.S. “We are thrilled and … Read more
ALMA has been named CITY Furniture’s lead agency for strategic and creative work following a competitive pitch. CITY Furniture, who hasn’t had an external advertising agency for 10 years, tapped alma to develop its new and long-term brand platform for U.S.audiences. “Since our first meeting we felt a strong partnership with CITY Furniture,” said Ana … Read more
Are you an agency or a consultancy? A principal or an agent? Does it matter? Faris Yakob goes in search of the fundamental building blocks of the advertising business. In the broad set of professional service providers to businesses, there are different terms for different services. One set of such service providers are known as … Read more
By Nigel Hollis Advertisers are desperate to get their audience’s attention. Most of that audience would prefer not to see advertising and do their best to avoid it. This is the digital advertising disconnect. So far, few brands have figured out an effective solution to the problem. So, what is a brand to do? Most … Read more
