Bad advertising? No advertising? No problem.
By Gonzalo López Martí LMMIAMI.COM
- I was watching the award-winners at the Cannes Festival last week.
- Sifting through the usual parade of bogus entries one thing piqued my attention.
- Honda (the car maker) steadily creates beautiful campaigns in the UK.
- Over there, it seems, they are trying to “build the brand”.
- Here in America, not so much.
- Why?