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Programmatic Fee Transparency Calculator for Media Buyers & Publishers

The Interactive Advertising Bureau (IAB) released the IAB Programmatic Fee Transparency Calculator, a first-of-its-kind tool that advertisers, agencies, and publishers can use to analyze the costs of ad technologies and services that are commonly applied within programmatic executions. Better understanding of the fees each party incurs, should allow for greater pricing transparency across the supply chain.

TV Connected Device Data By Brand

Nielsen announced, effective April 25, 2016, it will make available brand-level TV connected device data for streaming video devices and game consoles.

The School Of Life Live: Your Roadmap For Life

The pace in which we live our busy lives can often leave us feeling at risk of losing control and veering off the road. The School of Life Live’s most recent installment brought together six experts to tackle this problem by giving practical advice that can be applied across different areas of everyday life.

2016 Medallas de Cortez Award Winners Announced

Radio Ink announced the winners of the 2016 Medallas de Cortez Awards. The awards are named in honor of Raoul Cortez, who founded KCOR, the first Spanish-language station in the United States, in 1946.

How Can Radio Get More Political Advertising? [VIDEO]

Jose Dante Para is the CEO of Prospero Latino. He’s a Democratic strategist and was a senior advisor to Senate Majority Leader Harry Reid. As the opening keynote speaker at the Radio Ink Hispanic Radio Conference, Tuesday, Para told attendees political candidates need to use radio and, he said, the R.O.I. candidates get from radio is huge.

Millennials Make Radio Stand Out? [VIDEO]

At Radio Ink’s Hispanic Radio Conference, Tuesday, on a panel about how to target that highly influential millennial generation, Garcia said not only should managers not be afraid to put millennials in important positions in their radio station, they should also embrace digital. We asked Garcia to tell us about his successes with digital. 

Love Radio, But It Does Have Some Problems [VIDEO]

Phillip Gabbard spent years in radio selling the product. Today he works at inMEDIAto Media Consultants & TuVisionCanal.com and spends millions of dollars a year on radio. He believes in radio and says he can easily provide his clients with measurable results from his radio buys.

How To Make Believers Out Of Clients [VIDEO]

Former Katz Executive Bob McCurdy is now running his own company called Uppingthevolume.com. On Wednesday, at the Radio Ink Hispanic Radio Conference, McCurdy presented new data on the power of radio.

A Digital Nation [INFOGRAPHIC]

Census Bureau statistics shows more American households own computers and use high-speed Internet than ever before. A collection of visualizations presents data from the Current Population Survey and American Community Survey.

Hispanic Media Spending Down 6.6% in 2015; Up 7.9% in 2016 [REPORT]

Marketers invested $5.7 billion in Hispanic media in 2015, down 6.6% from 2014 according to the new Jack Myers TomorrowToday Hispanic Media 2016 Data and Long-Term Forecast.  The MyersBizNet Hispanic media report projects marketers will increase spending 7.9% in 2016, with average annual growth of 1.3% through 2020.

Univision Digital launches Univision Beta initiative

Univision Digital, the digital division of Univision Communications Inc. (UCI),  announced the launch of Univision Beta, a new initiative aimed at accelerating digital innovation across the organization and expanding audience reach through the creative use of emerging digital and social platforms, with special emphasis on news and information.

Most Successful Tactics for Improving Ad Viewability [REPORT]

The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on Improving Ad Viewability, a document that outlines a range of tactics that publishers, big and small, have used to increase ad viewability, explaining how others can apply these concepts to their own businesses.

In Today’s Advertising Environment, Cleverness Can Backfire

One theory of advertising holds that display ads need a degree of nuance or visual complexity in order to capture the viewer’s attention. But that fails to take into account the increasingly cluttered and hectic context in which ads are viewed today, according to Michel Wedel, distinguished university professor and Chair in Consumer Science at the Smith School.

What’s Driving Tomorrow’s Drivers [REPORT]

Given the connected lifestyles of youths in general, with constant online engagement the new norm, it’s not surprising that young people believe that self-driving vehicles are just over the horizon.

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