AHAA: The Voice of Hispanic Marketing announced the creation of a Hispanic Digital Media Committee (HDMC) to serve as a think-tank for new emerging data and a valuable resource for advertisers and advertising agency communities.
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken has launched the “Soccer is Here” campaign
According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?
Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.
If your company is finding success today, chances are things are going to change in the future. With the rapid pace of today’s global marketplace, new products and services are emerging faster than ever before – creating more competition and higher consumer expectations of consumer packaged goods.
This year’s study comes on the heels of our recent shift in focus here at ThinkNow, away from solely Hispanic consumer insights, to that of a culturally-integrated market research agency, integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
Marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain about how to apply it to their business.
Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.
Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.
Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.
beIN Media Group has acquired the independent film and television company Miramax.
In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.
Identity for U.S. Hispanics is multidimensional and multifaceted. For example, many Hispanics tie their identity to their ancestral countries of origin – Mexico, Cuba, Peru or the Dominican Republic. They may also look to their indigenous roots. Among the many ways Hispanics see their identity is their racial background.
“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.
Healthcare is evolving. It’s shifting due to consumer need. This requires constant navigation and innovation to ensure that relevant solutions meet today’s consumer requirements. This is our passion. It’s the passion for innovation that we have for our work and the Point of Care. This drives us forward.
Co-branding has become increasingly popular as brands form alliances to attract new customers and maintain differentiation from the competition.
Azteca America announced that it will take its Upfront showcase to Los Angeles, Chicago, New York and Dallas with customized presentations for advertisers in each city designed to meet the ever-changing needs of the marketplace.
Telemundo announced it signed a multi-year agreement with international media icon Mario Kreutzberger, better known for his stage name “Don Francisco.” The unprecedented agreement includes the creation of a joint production company to develop and produce original content and formats for Hispanics in the United States and audiences around the world, across multiple platforms.
