Habanos Festival in Cuba
The new edition of the Habanos Festival will feature an outstanding international musical line-up.
Article placement: Top News
Gen Z At The Movies: Re-imagining The Cinema Experience
But will the power of the Star Wars and other “event movies” continue to lure Gen Z?
Engagement in the Age of the Customer: Using Technology to Build Relationships [REPORT]
Price and product have become less important business differentiators, while quality and consistent experiences have become more important competitive differentiators. Consumers now hold the power and demand to be met on their own terms.
Social Listening Can Help Brands Derive Actionable Insights
For brand marketers, tracking social data is not a new trend or strategy. Some research shows that marketers have tapped into social analytics and use it with clear business objectives in mind, as explored in a new eMarketer report, “Social Listening for US Brands: Deriving Actionable Insights from Conversations.”
For 2020, Census Bureau plans to trade paper responses for digital ones
The 2020 census could be the first in which most Americans are counted over the internet. In fact, if all goes as planned, the Census Bureau won’t even send paper questionnaires to most households.
Pin Together, Stay Together: Pinterest and Family Brands
Millennials, the Holy Grail of current marketing, are dedicated Pinterest users.
From C-Suite to Characters on Screen: How inclusive is the entertainment industry?
Ahead of entertainment’s most exclusive and glamorous night of the year, a new study demonstrates just how exclusive film and television can be when it comes to women, people of color and the LGBT community. The results reveal that the prequel to #OscarsSoWhite is #HollywoodSoWhite.
Pepsi Football Roster introduces Blue Card to The Global Game
The Pepsi team, uniting thrilling international talent from top clubs, will spark excitement throughout the year with a new integrated global campaign, the Pepsi Blue Card (#BlueCard).
2016 Influence Impact Report reveals that Consumers can only be Influenced if they Are Willing [INSIGHT]
Allison+Partners has released its inaugural Influence Impact Report, which explores the dynamic forces that shape and drive consumers in an active ecosystem of influence.
Marketers Allocate Media Budgets to Target Millennials
Millennials account for an estimated one quarter of consumer spending, according to August 2015 research. Yet, advertisers spend more than a third of their total media budget pursuing them.
Circulo Creativo moves USH Ideas Awards Competition
The Circulo Creativo has decided to move their creative competition to later in the year, meaning the awards show will no longer coincide with the AHAA conference but will take place in the fall. Additional details about the fall event are not now available.
Exploring Cross-Generational Buying Behavior at a Time of Complex Change in the Retail Landscape [REPORT]
The retail environment has seen great disruption from a combination of pervasive discounting, new entrants, the evolution of new technologies, and vastly changed consumer behavior. This has had an impact on consumer loyalty and made gaining share a significant challenge. Understanding specific consumer groups’ buying behaviors is more important than ever.
A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media
With new programmatic solutions cropping every day, everyone — agencies, publishers and clients alike — is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?
Lopez Negrete wins Big at American Advertising Federation – Houston Chapter Awards
Lopez Negrete Communications, Inc. earned 34 American Advertising Federation – Houston Chapter awards, including a “Best in Show” in the Broadcast category for their “De lo ordinario a lo extraordinario” campaign for Fiat Chrysler Automobiles’ 2015 Chrysler 200. This marks the thirteenth consecutive year that the agency has earned “Best in Show” honors.
Is speaking Spanish necessary to be Hispanic? Most Hispanics say no
Most Hispanics say speaking Spanish not necessary to be considered HispanicRubio’s confrontation with Cruz, who recently became the first Hispanic to win the Iowa caucuses, was interpreted by some as a challenge to how much Cruz belongs to or identifies with the Hispanic community in the U.S. (It’s worth noting that this is not a new tactic. Hispanic Democrats have been confronted before by fellow Latinos in a similar way.)
Smartphone Ownership and Internet Usage Continues to Climb in Emerging Economies [REPORT]
Technology usage rates increasing in emerging economies, but still lag behind rich countriesAs the world becomes increasingly interconnected, both economically and socially, technology adoption remains one of the defining factors in human progress
Bro appeal: @DanBilzerian & @DjKhaled coming to a screen near you.
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
- Why does Dan Bilzerian, aka the king of Instagram, have 16 million followers on said social platform?
- Plus 10 million fans on Facebook and some 1.5 million followers on Twitter?
- Why does DJ Khaled, né Khaled Mohamed Khaled and also known as the king of Snapchat, reigns over 6 million followers?
- Plus 3 million on Instagram and another 3 million and change on Twitter?
- Bilzerian, a supposedly filthy rich man child with a penchant for professional poker, weight lifting, sex workers of the female gender, wild weekends in Vegas, exotic cars, private jets and helicopters, recreational intoxicants, assault weapons and lightweight artillery is in his mid 30s.
- Khaled, a chubby teddy bear with protruding manboobs, is a former radio deejay and current hip hop record producer slash urban lifestyle impresario in his early 40s.
- Their teenage years are far behind yet they both seem to have a keen intuitive ability to master social media content creation with off-the-charts results.
Consumers Share Positive and Negative Experiences Equally [INSIGHT]
There’s both good and bad news when it comes to how consumers act when they use a brand. When a negative experience occurs, irate consumers may tell their friends and family and potentially even post a rant on social media.
Millennial Women Live Life On Their Own Terms With An Impressively Pragmatic Approach [INSIGHT]
CafeMedia shared the high level findings of its recent study of more than 3,000 millennial women, including a super-sized Hispanic sample of more than 900 Latina millennials.
comScore intros Cross-Platform TV Measurement, Taking On Nielsen
comScore will begin offering a cross-platform measurement system spanning traditional TV, over-the-top (OTT) and mobile and desktop digital viewing starting in April, in time for the television upfronts.
