beIN SPORTS selects Y&R Miami as new AOR for North America
beIN SPORTS Americas has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.
Article placement: Top News
2016 U.S. Cross-Platform Future in Focus [REPORT]
The report provides a retrospective view of the major shifts in cross-platform consumer behavior occurring in sectors such as TV, digital media, mobile, social media, advertising, search and e-commerce, with an eye toward what these trends mean for the year ahead.
What Does It Mean to Watch TV in Today’s Multi-Screen World?
The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to help answer the question of what it means to watch TV in today’s multi-screen world. The two studies, one on concurrent platform usage and the other a longitudinal ethnography, were discussed in detail at an event in New York attended by senior media research professionals from networks, local stations, syndicators, advertisers and agencies.
Audio’s Growing Ratings and Enhanced Encoding
Since last February, the average quarter hour (AQH) audience for audio has grown 13% in the portable people meter (PPM) markets among persons aged 6 and older. This year-over-year growth in audience reflects a significant improvement in our PPM measurement system.
Si lo dice Walter… then it must be true.
The king of horoscopes, Walter Mercado, thinks you should try your luck by playing the new Money Monopoly Game at McDonald’s.
Non-Celebrity Influencers 10X More Likely to Drive In-Store Purchases
Collective Bias published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions.
Opportunities And Challenges Of Talent & Rights As TV Ads Move Online
Extreme Reach has created an infographic that shines a light on the talent behind TV ads and the challenges that arise when those commercials are used online.
Mobile Grabs More Digital Ad Spending in Latin America
Digital ad spending in Latin America is set to reach new heights this year, according to eMarketer’s latest forecast for ad spending around the world. In Mexico, for example, digital will account for nearly a quarter of total media ad spending this year.
Specific Media Behaviors Just Weeks Prior to Key Primary Elections
“The Local Vote 2016” is a 12-week effort designed to capture Americans’ most current political viewpoints and voting preferences within 10 individual states, two weeks prior to key primary elections – delivering unprecedented insights and value to political advertisers’ radio campaigns during a crucial decision-making time for voters.
Garcia named SVP & GM of Multicultural Services at Comcast Cable
Comcast Cable announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services.
US Spending on Paid Media Expected to Climb 5.1% in 2016
2016 will be a challenging year for advertising in the US. Although paid media spending will rise by 5.1%, growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio. eMarketer estimates US total media ad spending will top $192 billion for the year, partly driven by the US presidential election and the Rio Summer Olympics, as explored in a new eMarketer report, “US Ad Spending: eMarketer’s Estimates for 2016.”
Frito Bandito, The Slants and The Redskins – Offensive Trademarks in an Uncertain Environment
In the late 1960s, the Fritos® brand was represented by an extremely popular cartoon named Frito Bandito, a Mexican character who spoke broken English and robbed people of their Fritos® corn chips. Although the character was a popular marketing device, critics claimed that it was offensive as it referenced the “Mexican bandit” stereotype in western movies. Under pressure from activists and Congressional hearings about ethnic stereotypes on TV, Frito Lay abandoned the cartoon around 1969.
3 Ways Smart CPG Brands Are Building Stronger Relationships With Customers
CPG products and brand-consumer relationships are fundamentally different than any other category. CPG products are used intimately, actually going on and being ingested into customers’ bodies, arguably building and requiring a much closer connection with customers.
Casanova Expands Its Social Media Practice
Ms. Ruiz joins the Agency as Social Media Director. She will manage a growing staff in Casanova’s California, New York, and Detroit offices.
Get unreal. How will virtual & augmented reality affect marketing & advertising?
By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Disclaimer: from here on I’ll delve into some arcane theoretical issues of our business.
Read on at your own risk.
My bet is virtual & augmented reality will push advertising to go surreal.
All the way.
Salvador Dalí surreal.
WebCityGirls has a Secret Shhhhhh! Revolutionizing Social Media
Lynn Ponder, award-winning social media influencer and founder of WebCityGirls.com, is creating a virtual movement centered on the launch of a digital campaign, which is based on the reveal of a SECRET. Determined to make her dream of sharing this SECRET come true, Ponder reached out to Gaby Espino for her support in social media.
It’s Dangerous To Ignore The Impact Of Hispanic Millennials
The “millennial experts” of today have replaced the “social media experts” of the previous decade. This new cottage industry is driven by demand from large organizations and brands that are still trying to figure out how to make the millennial market work for them By Jose Villa / Sensis
Millennials’ Media Habits Are Different and Distinct [REPORT]
The difference between an 18-year-old and a 34-year-old is often like night and day. From where they live to what they wear to how much discretionary income they take home, a vast array of differences exist within what is often portrayed as a monolithic group of consumers.
70% of U.S. Consumers Binge Watch TV [INFOGRAPHIC]
Has America become a marathon nation when it comes to video content consumption? Indications point to “yes.”
OTT Binge Viewing On The Rise Among Total Market
Binge viewing has not slowed down in 2016. Streaming services’ plot to keep us on our couches for as long as possible is working.
