By Gonzalo López Martí – Creative director, etc / LMMIAMI.COM
Over the past year, the Advertising Research Foundation and its industry partners have conducted an investigation of how advertising works today, combining meta-analysis and projects designed to investigate specific aspects of the topic. Today we got to hear the results of analysis focused on the effectiveness of multi-channel campaigns.
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights teams.
The “2016 Planning Report – Evolving Strategic and Financial Plans for the Always-On Consumer” illustrates a surprising drop in accountability for marketing budgets. When marketers were asked to what degree their budgets must produce measurable ROI, only one in ten said 75 percent or more of their budget is accountable.
This report analyzes the current state of Hispanic digital journalism in the United States by studying online newspapers published in the country. This research aims to identify Hispanic cybermedia and their characteristics by analyzing a series of general and specific indicators.
CEOs today are anxious to harness the power of digital platforms and the data they generate to stay competitive and drive future growth.
Radio boasts the broadest mass reach among all media* while simultaneously affording narrow targeting capabilities through numerous program formats and networks.
Marketers have focused on millennials for nearly a decade, making them among the most-studied group of young adults. But as the tail end of millennials turn 21 and graduate from college, it’s time to turn our attention to next major consumer group – those under 21. By Jose Villa / Sensis
Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on top of fashion trends.
It’s no secret that when it comes to politics, passions run high—among the candidates, as well as the potential constituents themselves! And this year’s election cycle so far has been especially heated, with ardor amped up and political intrigue at what seems like all-time highs.
It’s increasingly said that today’s brands are the sum of consumer experiences – and that marketers are in the business of selling customer journeys rather than simply stand-alone products. The problem they face, though, is that very few people are interested in buying complete, off-the-shelf, pre-defined customer journeys. In an era of personalisation, they want to assemble their own: using the touchpoints of their choosing for the purposes of their choosing and at the moments of their choosing.
How do we build more accountability and transparency between marketers, media agencies, technology vendors and publishers for the long-term success of the media industry?
The online ad business in 2016 is starting to look like the TV ad business in 1964.
Despite a rapidly evolving media landscape where consumers have more choices than ever in the way they consume video entertainment, traditional TV still reigns as the preferred platform globally.
Regardless of the country of precedence, all immigrants to the United States go through a process of acculturation and assimilation. Changes generated in the process of acculturation are important in order to understand the profound differences in the subgroups that make up the Hispanic population. While many aspects of culture are subject to changes as part of the acculturation process, the deep structure of a culture is much more resistant to change. By Maria Fernanda Bayona Arevalo / Florida State University
The report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how the application of validated impressions can provide a richer, more accurate view of these measures to drive advertising effectiveness.
The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.
One of the most influential Latino filmmakers is joining a powerful roster of CMOs, authors, entertainers, media executives and researchers who are at the forefront of change and innovation in their industries. AHAA: The Voice of Hispanic Marketing is excited to announce its latest keynote speaker at its Annual Conference at the Nobu Eden Roc in Miami: Roberto Orci, the billion-dollar filmmaker behind some of the decade’s biggest films including Mission: Impossible III, Eagle Eye, Transformers, Transformers: Revenge of the Fallen, Cowboys and Aliens and the Star Trek films.
Casanova Pendrill launched a 360 Virtual Reality project this week, one of the first in the Hispanic space.
Last month Tamara Barber from Simmons Research led an insightful webinar on Hispanic Teens in conjunction with AHAA. The webinar highlighted some key differences between Hispanic and non-Hispanic teens and provided insights that give marketers important clues for connecting with the up and coming Hispanic teen segment. By Captura Group
