Touted as the fastest growing segment of the U.S. population, multicultural consumers have another advantage in the marketplace: They’re young and living longer.
After more than a decade of digital disruption across the entertainment & media (E&M) industry, the distinction between digital and traditional media is deemed irrelevant in the minds and wallets of consumers, according to PwC’s annual Global Entertainment and Media Outlook 2015-2019. The E&M industry is now a multifaceted ecosystem – with new digital offerings creating a bigger, more diverse content universe and with digital accelerating delivery across platforms – whereby consumer choice is paramount.
Constellation Brands announced that internationally-renowned soccer player Miguel Layún will serve as brand ambassador for Modelo Especial. The brand has partnered with Layún as part of its summer marketing campaign, which centers around the sport of soccer.
Univision Communications Inc. (UCI)announced the promotion of Chiqui Cartagena to the position of senior vice president in the Political and Advocacy Group, effective immediately.
For all the talk of fragmentation in media, isn’t it funny how similar the digital media business is to the old TV business? Take a second and think about it from the perspective of a mainstream advertiser.
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when old Archibald Crossley started calling folks to see what they listened to on the radio the prior day. Third-party research — especially audited, accredited third-party research— has always ignited whatever ad market the research served. For example, the early history of television in the United States and the history of the Nielsen ratings are inextricably intertwined.
Recently, TheNew York Times published an article headlined, “What Hollywood Can Teach Us About the Future of Work.” In it, the author marvels at the “Hollywood model” of work: where ad hoc teams carry out large and complex projects, requiring diverse talents with complementary skills. Per the article: “A project is identified; a team [of contractors] is assembled; it works together for precisely as long as is needed to complete the task; then the team disbands.”
Rudy Ferrer, President & COO of Delta Media inducted intoOutdoor Advertising Association of America (OAAA) Hall of Fame Rudy Ferrer, President and COO of Delta Media, was inducted into the Outdoor Advertising Association of America (OAAA) Hall of Fame on Tuesday, May 12, 2015.
Kia Motors America (KMA) announced that it has signed on as the official sponsor of TELEMUNDO’s brand new web series “El Maestro: Unplugged.”
Entravision Communications Corporation announced that its hit afternoon celebrity and entertainment news program, LM Show.com, has expanded to nine new markets: Denver, Colorado; El Centro, California–Yuma, Arizona; Modesto, Palm Springs and Sacramento, California; El Paso and McAllen, Texas; Phoenix, Arizona; and Las Vegas, Nevada. In addition to growing its geographic scope, LM Show.com will now air on Entravision’s just launched Super Estrella stations in: Las Vegas, Nevada; Denver, Colorado; Modesto-Stockton, California and the José network.
TELEMUNDO’s “Premios Tu Mundo” (Your World Awards) will broadcast live from the American Airlines Arena in Miami, Florida, on Thursday August 20, 2015.
A new study released by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium.
According to the Media Consumption Forecasts, a new report by ZenithOptimedia, people will spend an average of 492 minutes a day consuming media in 2015, up 1.4% from 485 minutes a day in 2014. This increase will be driven by the rapid growth in internet use, which will increase by 11.8%.
Events are, in themselves, promotional. Whether marketers are creating their own events or sponsoring pre-existing ones, ultimately events are about getting a brand in front of an audience.
TELEMUNDO, NBC UNIVERSO AND NBCDeportes.com present the FIFA Women’s World Cup Canada 2015™, June 6 through July 5, marking the first time ever that all 52 matches of this tournament will be available in Spanish in the US. The action will start on Saturday, June 6 at 5:30PM/4:30C/2:30P, when host Canada faces China in the tournament’s opening game.
By Gonzalo López Martí – LMMIAMI.COM
Univision Digital, the digital division of Univision Communications Inc. (UCI) announced that it has joined the Massachusetts Institute of Technology (MIT) Media Lab to explore cutting-edge technologies for news and information in the digital space.
d expósito & Partners will receive the Agency of the Year award from The Advertising Educational Foundation (AEF) at the 2015 AEF Honors Night, and it will be accepted by Daisy Expósito-Ulla, Chairman/CEO of the agency. The AEF Honors Night will take place on Thursday, June 4, 2015, at The University Club, in New York City.
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics. It’s not that they overindex as users of social networks across the board, but rather that social networking plays a distinct role in their digital activity, according to a new eMarketer report, “US Hispanics: What’s … Read more
One of the world’s biggest sports marketing machines — FIFA, the worldwide organizing body for global soccer sports play — has been hit with a massive suit against its senior officials on 47 counts that include charges of bribery, fraud and money laundering.
