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The @RealDonaldTrump vs the true Donald Trump – Part 2

By Gonzalo López Martí    Creative director, etc    LMMIAMI.COM

  • Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the position of this publication or its staff.
  • From a marketing & branding POV, Donald Trump’s candidacy has finally executed an old adage that’s gaining more & more traction in our racket: think less, execute more.
  • If you held reservations about this logic, well, put them to rest.
  • It’s here to stay.

Dallas will melt with Encanto Pops by Richards/Lerma

The theme for the campaign is “Enchanted to meet you” playing off of the name of the brand and also bringing an introductory tone to the newest addition to the very hip and and artistic Bishop Arts District in Dallas.

Retail Sales to grow 3.1% in 2016

The National Retail Federation released its 2016 economic forecast, projecting retail industry sales (which exclude automobiles, gas stations and restaurants) will grow 3.1 percent, higher than the 10-year average of 2.7 percent.

Mobile Matters More for High-Tech Online Shoppers

A strong majority of tech-savvy consumers use mobile devices to shop, purchase and track packages, a recent UPS Pulse of the High-Tech Online Shopper survey shows, and these customers demand a rich mobile experience from retailers.

Want to be a better leader? Observe more and react less [INSIGHT]

Most time-strapped executives know they should plan ahead and prioritize, focus on the important as much as the urgent, invest in their health (including getting enough sleep), make time for family and relationships, and limit (even if they don’t entirely avoid) mindless escapism. But doing this is easier said than done, as we all know—and as I, too, have learned during years of trying unsuccessfully to boost my effectiveness.

Inquiring Minds: 5 Things Your New Employer CAN Find Out About You

Many a job seeker has mistakenly assumed that their potential new employer won’t be able to find out something in their background that might cost them that new job.  While a new employer is sometimes legally required to ask your consent in searching your background data, if you respond that they cannot do so it will likely eliminate you from further employment consideration. 

Programmatic performance anxiety? Here’s how to cure it [INSIGHT]

Google’s Matt Brittin once likened programmatic to teenage sex – and it’s easy to understand why. Everyone seems to be worrying about whether the competition is doing more of it, or doing it better than they are. The truth, though, is that worryingly few people know what they are doing at all.

Was Einstein distinctive or different? [INSIGHT]

What comes to mind when you read the name Einstein? I am willing to bet an image like the one on this page comes readily to mind. But is that because he is distinctive or different? Many people have trouble distinguishing between the two qualities, but the distinction is important.

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