The hard-hitting action and on-field heroics have also had a strong multicultural impact—especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.
The Aspen Institute Latinos and Society Program and the Aspen Institute Citizenship and American Identity Program convened a diverse group of distinguished scholars, organizers, and other experts and leaders to discuss the challenges and causes of low Latino civic participation and to develop recommendations for unlocking Latino civic potential in the United States.
In the past, brands have attempted to target moms by separating them solely based on the stringent lines of demographic details, such as age, household income, and ethnicity. But we know that is the wrong approach.
The latest findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services, like Netflix and Hulu, have been catalysts for increased television viewing: A third (31%) of over-the-top (OTT) viewers report watching more TV overall compared to five years ago. The data show that streaming services may even drive viewership back to live TV. Among OTT viewers, 31% say they began watching past episodes of some shows online and then switched to viewing the current season live.
Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.
In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces. by Michael Bazigos, Chris Gagnon, and Bill Schaninger
It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.
Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.
This study presents precise data on the Latino electorate, registered voters, and actual voters in presidential elections between 1992 and 2012 with projections to 2016.
Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
Antena 3 internacional began transmitting in HD in the Americas. Atres Series changes their corporate image and now is branded as Atreseries.
For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.
Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?
STRATA announced it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time.
In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.
The IAB Education Foundation and its iDiverse initiative announced the launch of an entry-level training, certification, and job placement pilot program, establishing a first-of-its-kind, user-friendly path for diverse and underrepresented minority candidates to join the digital media and marketing workforce.
From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).
