McFarlane named Chief Strategy Officer & Managing Partner at Newlink
Newlink named Cynthia McFarlane as Chief Strategy Officer and Managing Partner to bolster the firm’s capabilities and solidify its strategic approach to consultancy.
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Chief Marketing Officer average tenure drops to 44 Months
The average tenure for chief marketing officers of leading U.S. consumer brand companies dropped from 48 months to 44 months, according to the 12th annual CMO tenure study by executive search consulting firm Spencer Stuart. This represents the first decline of average tenure in 10 years (since 2006).
Increase in Programmatic Ad Buying Among Top Marketers
Programmatic ad buying has increased significantly over the past two years despite serious concerns among marketers about digital ad fraud and a perceived lack of transparency, according to a new survey.
Marrero named Head of Sales at Being Latino
Being Latino announced the appointment of Patty Marrero as their new Head of Sales, reporting to President and Founder Lance Rios.
AHAA launches Hispanic Digital Committee
AHAA: The Voice of Hispanic Marketing announced the creation of a Hispanic Digital Media Committee (HDMC) to serve as a think-tank for new emerging data and a valuable resource for advertisers and advertising agency communities.
Endorsement deals & influencers: cons & pros. Part 2
By Gonzalo López Martí Creative director, etc / LMMIAMI.COM
- We live in the age of brutal attention deficit and hyper fragmented media consumption.
- In this context, celeb influencers have dramatically regained traction and currency as brand endorsers.
- The barrage of celebs that populated this year’s Super Bowl commercials is proof enough of this reality.
- Their unique ability to obtain permission and engage with audiences is, now more than ever, of the utmost value for marketers.
Heineken proves “Soccer Is Here” With U.S. Campaign
To showcase once again how Heineken is pairing their decades of passion for soccer with the momentum the beautiful game has seen in the U.S., Heineken has launched the “Soccer is Here” campaign
New York’s Ethics Commission Goes After PR Pros
According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?
Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
Companies that have historically bought media on behalf of marketers are realizing that to grow their businesses they now need to own core assets that would otherwise be described as media — while companies that have historically owned and sold media are realizing that to grow their businesses, they now need to deliver full marketing services, not just media.
It’s Time To Bring Disruption To Your Company
If your company is finding success today, chances are things are going to change in the future. With the rapid pace of today’s global marketplace, new products and services are emerging faster than ever before – creating more competition and higher consumer expectations of consumer packaged goods.
African-American Consumer Sentiment Unsurpassed In Total Market
This year’s study comes on the heels of our recent shift in focus here at ThinkNow, away from solely Hispanic consumer insights, to that of a culturally-integrated market research agency, integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
Marketers Shift 2016 Budgets, and Attention, to Marketing Technology
Marketing technology is getting greater attention from marketing professionals, but many in the industry are often uncertain about how to apply it to their business.
Spanish Language Radio pioneer, Julio Liberman passed
Spanish Language Radio pioneer, Julio Liberman, passed away on March 3rd. He was 87. Along with his brother, Jose and Elias, Julio purchased XEGM in Tijuana in the 60’s and extended its reach to Los Angeles. In 1974, they purchased KLVE in Los Angeles and flipped the format to Spanish. This was the first Spanish language station in Los Angeles, and only the second in the entire United States. The success of KLVE was the inducement for other broadcasters to launch similar Hispanic-community serving Spanish language stations, and for that, the industry and the Hispanic community are humbly indebted. Julio was the recipient of Radio Ink’s Lifetime Leadership Award, the highest honor of the Medallas de Cortez Awards, in 2013. He is the father of Entravision’s COO Jeff Liberman.
Gender Equality in the Workforce: The United States Has Come a Long Way, but Barriers Remain
Three-fourths of Americans (75%) believe the U.S. has come a long way toward reaching gender equality, but issues clearly persist.
Unilever celebrates Latino Self-Expression
Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
Nielsen acquires Pointlogic
Nielsen announced that it has completed its acquisition of Pointlogic, a marketing decision support systems that improve precision and allocation.
beIN Media Group acquires Miramax
beIN Media Group has acquired the independent film and television company Miramax.
Researchers Monitor Social Media For Mental Illness [Opps, we might get caught]
In one short decade, social media has accumulated the biggest pool of information on human sentiment and emotion ever known, and we’re only beginning to explore the potential of this huge, constantly growing database in areas ranging from marketing to social science and mental health.
Afro-Latino: A deeply rooted identity among U.S. Hispanics [INSIGHT]
Identity for U.S. Hispanics is multidimensional and multifaceted. For example, many Hispanics tie their identity to their ancestral countries of origin – Mexico, Cuba, Peru or the Dominican Republic. They may also look to their indigenous roots. Among the many ways Hispanics see their identity is their racial background.
Top Five Ways to Engage the Mobile Respondent
“Mobile is everything” – connecting with consumers via these devices is also true when it comes to research. When speaking to your target, you need to speak to them in the way that resonates with them and today that’s likely to be mobile. The smaller screen may feel daunting at the outset but there’s a lot to be gained by making your research mobile-first. Here’s five tips to help you think about getting the most out of your mobile respondent.
