Employees may be your best asset in time of crisis
Engaging employees prior to and during a crisis can substantially impact an organization’s ability to effectively respond and recover to an incident.
Article placement: Top News
Leadership in context [INSIGHT]
In the corporate context, effectiveness depends less on the traits of any one executive (or of that person’s direct reports) and more on a company’s competitive challenges, legacies, and other shifting forces. by Michael Bazigos, Chris Gagnon, and Bill Schaninger
What Will Your Legacy Be?
It’s a simple, yet elegant question that allows you to think about the lasting impact of the role you play in an organization, and it can help you shape your everyday responsibilities.
Milk Life “Lo Que Nos Hace Fuertes” Goes For The Gold This Olympic Games Year
Danell Leyva, Cuban-American gymnast and U.S. Olympic medalist starts the year off strong with his new role as a milk life Somos Fuertes campaign advocate, setting the example for Latinos everywhere to include nutrient rich milk in their diet.
Retargeting Content As The Next Frontier
Your online audience is easily distracted, but that doesn’t mean they don’t care about your brand. Life gets in the way sometimes.
The Latino Voter Registration Dilemma [REPORT]
This study presents precise data on the Latino electorate, registered voters, and actual voters in presidential elections between 1992 and 2012 with projections to 2016.
Marketers Face Mobile Advertising Challenges
Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
Antena 3 launches new HD signal and new corporate image for Atreseries
Antena 3 internacional began transmitting in HD in the Americas. Atres Series changes their corporate image and now is branded as Atreseries.
The Fourth Industrial Revolution Might Cost You Your Job [INSIGHT]
For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.
CPG Industry Struggled in 2015 – Predictions for Growth in 2016 [REPORT]
Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.
We’re Ruled by Our Emotions, and So Are the Ads We Watch [REPORT]
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
Why Visual Content And Video Are So Popular With Latino Consumers
In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?
STRATA offers Cinema Advertising to the Spot TV Market
STRATA announced it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time.
alPunto Advertising shows success with California Beef Council
In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.
IAB Education Foundation & its iDiverse Initiative launch a program to Increase Diversity in the Digital Media & Marketing Workforce
The IAB Education Foundation and its iDiverse initiative announced the launch of an entry-level training, certification, and job placement pilot program, establishing a first-of-its-kind, user-friendly path for diverse and underrepresented minority candidates to join the digital media and marketing workforce.
The Latino Listener: How do Hispanics tune in to the radio?
From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile [REPORT]
Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).
Pharma’s boys.
By Gonzalo López Martí LMMIAMI.COM
- Millennials live in a sort of protracted adolescence.
- Not necessarily their fault.
- See, “modern capitalism”- for lack of a better definition- needs consumers to behave as teenagers starting at the tender age of 9 and well into our 60s.
- Existentially obsessed with success, popularity and youth.
- Continually under the urge of instant gratification.
- Even if your helicopter parents cater to your every whim and tell you once and again since your earliest childhood that you are special and can be whatever you want to be in life, by the time you reach adulthood reality hits you.
Nieto Molina named SVP & GM of Univision Radio
Univision Communications Inc. (UCI) announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio
The Hispanic Public Relations Association announces 2016 National Board of Directors
HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.
