Integrating Market Research Into Your Product Development Process [INSIGHT]
CPG companies produce an estimated 20,000 new products each year to keep up with increasing consumer demands. Growth requires a constant stream of new ideas, product updates and whole new category innovations. Without input from the market, it’s nearly impossible to ideate, test, and manufacture winning products at the speed that’s needed to stay competitive in the cutthroat retail environment. As a result, CPG companies need to turn to market research to better understand, incorporate and meet the interests of consumers to help them make smart decisions about the product development process. Here are a few ways you can incorporate market research into your product development efforts.
Soccer is a global phenomenon and it is the one sport that transcends national, cultural, religious, and gender boundaries; and socio-economic groups. More people watch soccer than any other sport in the world, over 3 billion followers, and the FIFA World Cup is the world’s most widely viewed sports event — over one billion viewers for the 2014 tournament. And, soccer is also the sport played most consistently across the globe with over 265 million players participating in the game!
With On Your Feet!, her life-based sizzling musical on Broadway, and as vibrant as ever, international Latino superstar Gloria Estefan was honored in New York last night by another American icon: McDonald’s.
As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers, ultimately resulting in greater customer engagement. The Lithium Social Power Ranking (formerly known as the Klout 50) lists the top 50 global brands using digital strategies to create the ultimate customer experience.
Paid advertising on social media properties is delivering a solid return on investment, according to marketers.
Intent drives search campaigns, and emotional connections drive intent. For the past year I have been writing about how emotions will become the next targeting signal in search and other media. Now the Harvard Business Review (HBR) has released 10 signals that significantly affect customer value across all categories studied.
There is a new book out by Michael Wolff called “Television is the New Television.” I have not read it yet, but have seen various reviews of it.
By Gonzalo López Martí LMMIAMI.COM
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet remain less receptive to digital ads, found AdReaction: Video Creative in a Digital World (AdReaction Video), a new report from Millward Brown that examines video use and creative response across screens and the impact for marketers.
A lot of the target focus and discussion today around Hispanic segments are on what I like to refer as the “middle market.” I use this term to group all of the fancy definitions used for Hispanics that have a little (or a lot) of two cultures in them: American (or I should probably say Anglo) and Hispanic culture. The fancy words to define this middle market include: biculturals, ambiculturals, transculturals, Americanos, etc. I welcome my readers to suggest a few more; some of these are actually cool and creative. By Roberto Siewczynski, SVP, Group Director , Epsilon 
Puerto Rico’s nearly decade-long economic recession has led to people leaving the island for the mainland in numbers not seen in more than 50 years, new Pew Research Center analysis of Census Bureau data has found. By Jens Manuel Krogstad
Mexico has been a notorious laggard in mobile uptake when compared to Latin American neighbors. It is the only major market with less than 100% mobile connection penetration as reported by local telecom regulators. Still, smartphone adoption is growing fast.
Most US internet users have adopted emojis, at least enough to use them once in a while. According to August research, they help consumers communicate more easily and effectively—a potentially powerful insight for brands.
Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception.
