Agencies are investing in programmatic ads on a range of media, including television. But many ad agency professionals say they are still not planning to allocate any programmatic spending to local TV.
The Mobile Marketing Association (MMA) announced the release of the 2015 Mobile Trends Report. As a retrospective of this year’s best work and most notable mobile strategies, the report reveals a clear and persistent focus by mobile marketers on deepening human relationships and leveraging the best that mobile has to offer to do so.
There’s nothing new about the phrase “the right time, the right consumer, the right place”. Digital has made it more current and more possible – but also more challenging.
As the senior vice president of global strategy at cross-device services firm Tapad, Nick Jordan oversees product decisions and works with advertisers and publishers on broader initiatives. Jordan spoke with eMarketer’s Lauren Fisher about cross-device targeting moving onto newer arenas like television and the internet of things (IoT).
Miami based CommonGround/MGS has advised all of their employees yesterday that they no longer are employed at the agency and that the company has filed Chapter 7 bankruptcy with the intent to liquidate all assets. After filing the story we received a call from the agency spokeswpman at CommonGround/MGS advising us that they have not filled for bankrutpcy, but did not deny the remainder of the story.
According to the Wall Street Journal, the Board of Directors of Univision Communications Inc. will decided to postpone their IPO this year based on lackluster performance of media stocks, the potential rate hike by the Federal Reserve and the current IPO environment.
So what if you saw a traditional TV commercial for a car insurance company, and somehow the next commercial, hacked by scammers, told you what a lot of bunk that insurance company was up to?
U.S. Millennials prioritize social over other forms of media, with 71% using social media daily, or watching online video (76%). This age group is also the most likely to adopt new buying methods such as mobile payments with 9% of U.S. millennials using mobile payment applications daily. They also continue to consume media in traditional ways (e.g. TV, radio) but with much lower frequency than older generations.
Retail marketers use a variety of digital programs to meet their objectives, but that mix shifts regularly.
Celebrity Pink has partnered with Univision Communications to launch Body Sculpt by Celebrity Pink with Ximena Cordoba, on-air personality on Univision Network’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) as the brand ambassador.
Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.
As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.
Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.
According to The wall Street Journal, the Board of Directors of Yahoo is considering selling its interest in the Chinese portal Alibaba and Yahoo Japan.
Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.
Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League). As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.
At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.
When the first Burger King opened in Paris over a year ago, the huge queue of people waiting outside was featured on French television. The people queuing were not just expecting any burger or any fries, they were longing for one thing: the Burger King experience.
These brands have managed to create an imagery that transcends their name, their logo and the products they sell.
As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.
