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US Hispanic Ad Industry is doomed, Univision’s & Telemundo’s power is diminished and you all are Elitists [What Do You Think?]

Jose Villa’s / Sensis Agency’ article in Mediapost titled “The Forgotten Hispanic Consumer” is a customary piece typical for what Mr. Villa is know for, trying to represent that the US Hispanic Consumer can only be reached digitally and through a cross-cultural strategy that he and his company employ.  The problem is not whether he is right or wrong, his voice resonates with mainstream ad agencies and clients trying to create one big buy to ensure they hit their procurement goals and reduce agency rosters.

Multicultural Research tied to Shopper Journey [REPORT]

Multicultural consumers are no longer the minority. It’s apparent that as cultures converge, marketing to these groups must recognize cultural nuances that might impede or activate a purchase along the path to purchase. 

Short Sleeves, Crest Logos And The Soccerfication Of The NBA

When the 2015-16 season tipped off last week, about 22% of the league’s roster spots were held by foreign-born players. That’s significantly ahead of the NFL’s 0.65%, and not too far behind the MLB’s 26.5%. But MLB’s international talent pool — 220+ strong — is concentrated mostly throughout Latin America (17 countries). The NBA’s 100+ internationals come from 37 different countries and territories spread across all seven continents.

2nd Annual Hispanic Influencer Summit

More than 75 of the most influential names in social media, including Werevertumorro, Yuya, Wereverwero and Lele Pons, will be on hand to interact with brands and platforms about how to generate forward thinking that will effectively and authentically reach U.S. Hispanics, who are more likely to use social media than the rest of the population.

The ‘Second Battleground’ To Drive Brand Growth [INSIGHT]

Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands may be much better served by focusing more on winning what I refer to as “the second battleground,” that is driving frequency of use to shorten the brand’s purchase cycle.

How Brands Can Harness The Power Of SuperFans [INSIGHT]

Everyone knows a SuperFan. This person may be called Gen X, Gen Y, Gen Z, Millennial, Baby Boomer, Senior or just about anything in between. The SuperFan may also belong to any socio-economic, demographic, race, ethnicity, sex, household income, or geographic location.

Why Change Agents Are Destined To Fail [INSIGHT]

As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who “thinks radically different from us.”  My answer is almost always a resounding “No.” And if that leaves any doubt, I will add, “Please, for the sake of your business, don’

The branded content invaders are coming.

By Gonzalo López Martí     LMMIAMI.COM

  • If you’ve been watching Stephen Colbert &/or Jimmy Falllon as of late you guessed it already: branded content and product integration is where the money will be at in the future.
  • Marketing dollars will increasingly be spent inside the shows.
  • Campaigns will be built into the programming.
  • As opposed to the sidelines of the commercial break.
  • This is certainly not new.
  • Been around since the beginning of marketing as we know it.
  • But it’s coming back with a vengeance.
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