Take a moment to consider the differences between the TV ad experience and the online ad experience. Watching TV is associated with sitting down and kicking back. Viewers may have a phone or a beer in their hand. It’s a passive experience and the ads are par for the course. In real-time viewing situations, commercial interruptions are beyond the audience’s control.
As more of our content moved into the cloud and off of individual devices, each screen simply became a portal onto a unified set of personal content. TV, radio, music, news, etc. were not tethered to specific types of technology, places or circumstances.
Fraudulent impressions, infringed content, and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually.
According to The wall Street Journal, the Board of Directors of Yahoo is considering selling its interest in the Chinese portal Alibaba and Yahoo Japan.
Barilla is celebrating Latinas’ creativity in the kitchen and passion for new flavors with the launch of its latest campaign, Latino Italian Fusion.
Anheuser-Busch will continue as the Official Beer Partner of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League). As part of the agreement, Anheuser-Busch will also expand its marketing partnership to include USA Basketball and the league’s Hispanic marketing initiative, Noches éne-bé-a.
At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage.
When the first Burger King opened in Paris over a year ago, the huge queue of people waiting outside was featured on French television. The people queuing were not just expecting any burger or any fries, they were longing for one thing: the Burger King experience.
These brands have managed to create an imagery that transcends their name, their logo and the products they sell.
As savvy U.S. shoppers demonstrated their on- and off-line prowess, searching for deals, and mapping out their routes at home before heading out to shop this Thanksgiving weekend, two things happened. For one, they spent less overall – a whopping $1 billion less, according to retailing research firm ShopperTrak. In addition, their moods improved.
It’s that time of the year already. Turkey Day has come and gone. Your neighbors have put their Christmas decorations up. Stores play endless Christmas songs. So brace yourself for an avalanche of 2016 predictions and “best of 2015” articles.
As the youngest group of adult consumers, Millennials are the most underinsured generation. In large part, this is because many have delayed many major life milestones such as purchasing a car and a home, or starting a family, when compared to past generations.
The report shows that younger adults, ages 18-34, are more likely to favor smartphones for retail activities than any other age group. While overall, consumers are more likely to purchase using a tablet (35%) than a smartphone (28%), this younger generation is more inclined to make purchases using their smartphones (43% vs. 35% on a tablet). In comparison, those 35-54 are more apt to use a tablet for their shopping needs and are more apt to make purchases on those devices (41% vs. 35% general population).
Turns out the stereotype of selfie-obsessed, share-happy Millennials might be flawed
An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research reveals different holiday shopper archetypes from data over the past three years and discusses the what, where and why of their shopping behaviors.
By Gonzalo López Martí / LMMIAMI.COM
Multicultural shoppers are likely to spend up to 30% more than Non-Hispanic Whites on Black Friday.
Mobile service behemoth AT&T is all about connectivity, so it’s no surprise that the brand’s key campaign this summer was about staying connected on the road. Nick Bianchi, director of social media at AT&T, spoke with eMarketer’s Maria Minsker about why cross-platform messaging was central to the campaign’s success and how it will continue to drive the company’s strategy in 2016.
With this in mind, UCSA in partnership with award-winning creatives Abe Garcia (Dieste), Daniel G Milan (Lopez Negrete NY) and Dario Campos (McGarryBowen SAT), and Shooters Films has launched a new campaign focused on cyberbullying.
A majority of U.S. adults (54%) have gone online to look for job information, 45% have applied for a job online, and job-seeking Americans are just as likely to have turned to the internet during their most recent employment search as to their personal or professional networks.
