350+ Languages Spoken in U.S. Homes
U.S. Census Bureau released a set of new tables detailing hundreds of languages that U.S. residents speak at home.
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How Brands Can Harness The Power Of SuperFans [INSIGHT]
Everyone knows a SuperFan. This person may be called Gen X, Gen Y, Gen Z, Millennial, Baby Boomer, Senior or just about anything in between. The SuperFan may also belong to any socio-economic, demographic, race, ethnicity, sex, household income, or geographic location.
In a shift away from New York, more Puerto Ricans head to Florida
The trend comes as the island’s economic recession has led many residents of the U.S. territory to look for opportunities on the U.S. mainland, and as more Puerto Ricans move to Florida from other states.
Digital Advertising Alliance unveils New DAA AdChoices Icon Implementation Guidelines for Video Ads [GUIDES]
The Digital Advertising Alliance (DAA) today unveiled new guidelines for the implementation of the DAA’s AdChoices icon and ad marker in video ads, “DAA Ad Marker Implementation Guidelines for Video Ads.
Small Agency Confidential: Bootstrapping Your Pre-Planning Resources
We all know the story well: Our landscape has evolved from setting established objectives focused on moving the transactional needle to moving our audiences’ emotional and behavioral needles to stay visible amongst the clutter.
Is Programmatic Being Used By Big Agencies To Bash The Independents?
There has always been a question mark around programmatic, and it ties in with another industrywide question.
Government Preps 2020 Census Communications Contract Review
The U.S. Census Bureau is gearing up for a pitch for its communications program contract for the 2020 Census.
MARCA to handle Sobieski Vodka account
Sobieski Vodka distributed in the USA by Imperial Brands, has moved its account to Coconut Grove, FL based MARCA.
Why Change Agents Are Destined To Fail [INSIGHT]
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO or CMO who “thinks radically different from us.” My answer is almost always a resounding “No.” And if that leaves any doubt, I will add, “Please, for the sake of your business, don’
The branded content invaders are coming.
By Gonzalo López Martí LMMIAMI.COM
- If you’ve been watching Stephen Colbert &/or Jimmy Falllon as of late you guessed it already: branded content and product integration is where the money will be at in the future.
- Marketing dollars will increasingly be spent inside the shows.
- Campaigns will be built into the programming.
- As opposed to the sidelines of the commercial break.
- This is certainly not new.
- Been around since the beginning of marketing as we know it.
- But it’s coming back with a vengeance.
Millennials in 2015: Retail Deep Dive [REPORT]
Millennials are deal shoppers who won’t compromise on quality. They place a premium on authenticity–from the products they buy to their interactions with brands. In particular,
Teen Marketing: Blink And They’re Gone
Known for their plugged-in nature, teens seem to be natural born multitaskers with the ability to text, talk, work, and walk simultaneously without crashing head first into a street pole.
The digital future of consumer-packaged-goods companies
After lagging behind other sectors with rocketing online sales, consumer-packaged-goods players are at an e-commerce tipping point. Here’s how they can succeed.
Ads With Impact: What Messaging Themes Speak Loudest To Consumers?
Reaching your audience is an important component of any ad campaign, but what good is ad reach if it doesn’t resonate with the audience?
Technology Device Ownership: 2015 [REPORT]
Smartphone ownership is nearing the saturation point with some groups: 86% of those ages 18-29 have a smartphone, as do 83% of those ages 30-49 and 87% of those living in households earning $75,000 and up annually.
Holiday shoppers plan to stuff their own stockings and leave a little sparkle under the tree
Holiday cheer is making a comeback but without shiny boxes and bright wrapping, according to Deloitte’s 30th annual holiday survey of consumer spending intentions and trends.
Are Advertisers and Consumers in Conflict?
There’s little question in the digital marketing industry that consumer attitudes to advertising are a concern. The rise of ad blocking could be a wake-up call about intrusive, annoying and irrelevant messages—if the industry takes heed.
10 Ways To Make Your TV Strategy More Social — And Vice Versa
Social network advertising may be less than 5% of total global media spend – $25 billion out of $570 billion in 2015, per eMarketer – but it has a dramatic impact on all media, especially the ~40% going to television.
Bermudez named Group Account Director at the community
Based in Miami, Bermudez will be charged with growing and managing communications solutions for some of the community’s largest clients.
República receives Corporate Plus designation from the National Minority Supplier Development Council
República announced that it has received Corporate Plus designation from the National Minority Supplier Development Council (NMSDC)
