Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads.
TV stations are still figuring out how many resources are needed to fill their digital platforms. Many executives do agree about a need for more content, which is what digital media consumers now expect.
Why is it that marketing gurus always want to kill off television, or at least inflict a flesh wound? FMCGs are today reporting that they would be spending less on television and more on digital if their retailers would play ball — but instead, their “trade partners” expect brands to be supported with television advertising, and so buying spots watched by millions on their sofa carries on.
More Mexican immigrants have returned to Mexico from the U.S. than have migrated here since the end of the Great Recession, according to a new Pew Research Center analysis of newly available government data from both countries. The same data sources also show the overall flow of Mexican immigrants between the two countries is at its smallest since the 1990s, mostly due to a drop in the number of Mexican immigrants coming to the U.S. By Ana Gonzalez-Barrera
Children’s Miracle Network Hospitals, in partnership with Azteca America, hosted a six-hour “Salvé Un Angelito…¡Te Toca!” live television event on Nov. 14, raising $500,000.
The biggest night in Latin music returns to the city of Las Vegas, bringing with it many brands that will leverage the equity and power of the Latin GRAMMY brand to better connect with Hispanic consumers. By Lili Gil Valletta
Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.
The Digital Advertising Alliance (DAA) released initial guidance to help companies apply the DAA’s Self-Regulatory Principles in the rapidly growing cross-device environment.
This report explains why scoring high with omnichannel consumers requires finding a way to have conversations with real people—and how you can take steps toward acing digital marketing.
According to a new report, advertising contributed $3.4 trillion to the U.S. GDP in 2014, comprising 19 percent of the nation’s total economic output.
A new global Nielsen study discovered that Millennials and Generation Z are surprisingly traditional when it comes to their aspirations, their entertainment pursuits and media consumption.
More than half of US marketing executives are including at most one other language, in addition to English, to their multilingual content strategy. But to have greater global reach, much more is needed.
The study found that 52 percent of companies now have a stand-alone Sponsored Social budget for their brand, and find Sponsored Social to be in the top three most effective marketing investments they make.
Univision Communications, Inc. (UCI) announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions.
Spanish Broadcasting System, Inc. (SBS) announced that Elisa Torres will head the Radio Network division effective immediately.
Around this time of the year, most marketers whose fiscal year runs parallel to a calendar year are in the final stage of planning their 2016 budgets.
Millennial is the word on every brand’s mind. And naturally, it’s on the minds of agency leaders and recruiters.
Consumers are living in a digital era, with a variety of things readily accessible to them via different channels. However, when it comes to finding discounts and coupons, newspapers are their primary source.
NBCUniversal Telemundo Enterprises announced that it has secured the services of acclaimed soccer announcer Andrés Cantor through the 2022 FIFA World Cup Qatar™.
the community, part of SapientNitro, announced the appointment of Tyler Witkin as a Senior Strategic Planner. In this newly created position, Witkin will be charged with integrating consumer insights and research into the agency’s brand stories.
