NBC Universo unleashes Heroes
NBC UNIVERSO announced the premiere of Heroes, starting Wed., Nov. 18, at 8 p.m. ET/PT. This marks the Spanish-language debut of the epic sci-fi series on U.S. television. Created by Tim Kring,
Article placement: Top News
TELEMUNDO sign production deal for t“Ya Era Hora con Erika y Eduardo”
Cisneros Studios announced an agreement with TELEMUNDO for the production of the new show, “Ya Era Hora con Erika y Eduardo” [It’s About Time with Erika and Eduardo], hosted by renowned entertainers Erika de La Vega and Eduardo Videgaray. The new program, which also features the special participation of Boris Izaguirre, will premiere this coming Sunday, November 15th, at 10:00 PM Eastern / 9:00 PM Central.
U.S. Teens Use an Average of 9 Hours of Media per Day, Tweens Use 6 Hours
Despite the significant amount of time teens and tweens spend with media, not all young people use media in the same way.
Marketers Still Struggle with Cross-Channel Measurement
With the rise of omnichannel marketing, companies are gauging the success of their cross-channel efforts using a variety of methods. However, not having a proper measurement technique in place can hold many back.
Palacios named General Manager of Multicultural Business at Lieberman Research Worldwide
LRW (Lieberman Research Worldwide) has named Stephen Palacios as Vice President and General Manager. Stephen will help LRW clients with important issues of culture, the new majority, and branding.
Morales named EVP of Endemol Shine Latino
Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.
AHAA Study: Financial Services and Insurance Companies Boost Overall Revenue Growth with Increased Hispanic Ad Spend
AHAA: The Voice of Hispanic Marketing released a new comprehensive study at the ANA Multicultural Marketing & Diversity Conference which reveals a positive connection between corporate ad allocation targeting the Hispanic market and overall revenue growth for the Financial Services and Insurance sectors. According to the new study, a 5 point shift in advertising allocation from English to Hispanic media results in a Total Market revenue boost of 6.4 points in Revenue CAGR for the Financial and Insurance sectors.
6 Tips For Working With Latino Influencers
Latinos are highly social, and while there is a fairly robust community of Latino influencers that brands can work with, there is still a lot education that needs to be done between brands and clients who do not have a full understanding of the Latino market. Below are a list of six tips for engaging with Latino influencers.
Influencers And Social Video Inspire Consumers, Drive ROI
Social media marketing has become an essential component of every marketer’s strategy as people look to their newsfeeds, YouTube, and Twitter stream for engaging content.
Who Should Manage Corporate Social Media?
It’s a common debate for businesses: Who should be responsible for corporate social media activities?
El Ojo de Iberoamérica recognized the best creativity of the region
The XVIII edition of El Ojo de Iberoamérica, celebrated the best of regional and international communication industry.
ANA Announces Winners of its 2015 Multicultural Excellence Awards
Kimberly-Clark Corporation’s Kleenex brand and its agency VSA Partners received top honors, last night, winning the Best in Show award in the Multicultural Excellence Awards competition for “Timely Care”, a campaign that tells the story of how a gesture, given the chance, has the power to connect and uplift us all.
What Makes Content Shareable? [INSIGHT]
Shareable content is a powerful activator and amplifier of your brand engagement. A thoughtful approach to utilizing content, not just driving reach and frequency of messages, drives brand engagement in a way that direct selling simply cannot.
More Denim, Netflix and YouTube; Less Handbags and Broadcast Media, According to Survey of Teens [INFOGRAPHIC]
Piper Jaffray Companies completed its 30th semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 9,400 U.S. teens across 46 U.S. states.
How Grocery Stores Are Evolving To Meet Mom’s Needs
There is no doubt that the shopping habits of moms are changing, but how is the industry changing to meet her needs? Below are four ways that grocers are evolving to meet the new needs of shoppers according to Meg Major, chief content editor for Progressive Grocer.
Espanglish taboo, neutral dogma, standards, practices, Univision, Fusion, BBC, Vice, NYSE, ready2share.
By Gonzalo López Martí / LMMIAMI.
- I’m old enough to remember when Univision’s standards & practices department was tough as nails.
- Their rules were strict, draconian.
- No offensive or inappropriate material.
- No jingles in English, no signs or type with wording in English within frame.
- No espanglish, God forbid.
Usefulness is the New Differentiator for Consumers [REPORT]
Companies today are struggling to keep up with consumer demands—there is a growing divide between what consumers expect and what brands deliver
Purpose drives performance [REPORT]
Marketing efforts at “overperforming” companies are typically purpose-led, data-driven and consistent across touchpoints, according to initial results from the Insights2020 project being led by Millward Brown Vermeer.
US Hispanic Mothers: Not a One-Size-Fits-All Audience [INSIGHT]
The buying power of US Hispanics is growing, and mothers make up a huge chunk of these purchasing decisions. Holly Pavlika, senior vice president of marketing and content at Collective Bias, a company that connects brands and retailers to general market and Hispanic consumers through influencer-generated content, spoke to eMarketer’s Alison McCarthy about what marketers can do to best reach US Hispanic mothers.
