Mobile accounted for more than half of digital ad spending in 2015, and marketers continue to see increased value in mobile advertising. While there are benefits, there are challenges too, according to Q3 2015 research.
Antena 3 internacional began transmitting in HD in the Americas. Atres Series changes their corporate image and now is branded as Atreseries.
For me, those who currently hold a low-end media-buying and -selling role are prime examples of endangered jobs. They have relied heavily on Excel spreadsheets and other stand-alone technologies. But connected and real-time machine buying and selling is growing very, very fast, and it won’t be long before perhaps half of those currently working in this area find that their skills and roles will have been automated.
Driving growth continued to be a challenge for the consumer packaged goods (CPG) industry in 2015. Manufacturers and retailers had to deal with the ebbs and flows of the economy and its impact on consumer spending as well as the increased demands of digital-savvy shoppers.
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
In an era of social media dominance, it comes as no surprise that visual content reigns supreme. The Latina social influencer community, in particular, distinctly prefer visual platforms like Snapchat, Instagram and Pinterest. Why?
STRATA announced it has partnered with National CineMedia (NCM), America’s Movie Network, to allow agencies to buy cinema advertising in the Spot marketplace for the first time.
In its first year working as the AOR for the California Beef Council, alPunto Advertising developed a comprehensive retailer-focused effort with over 310 sample activities, radio featuring KLVE personality Argelia Atilano, TV product placement and digital/social media programs.
The IAB Education Foundation and its iDiverse initiative announced the launch of an entry-level training, certification, and job placement pilot program, establishing a first-of-its-kind, user-friendly path for diverse and underrepresented minority candidates to join the digital media and marketing workforce.
From la música to las noticias, Hispanic American adults are avid radio listeners. In fact, 97% of this population tunes in each week. And since 2011, the weekly national Hispanic radio audience has grown 11% (from 36.5 million to 40.4 million).
Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).
By Gonzalo López Martí LMMIAMI.COM
Univision Communications Inc. (UCI) announced the appointment of Alejandro Nieto Molina as senior vice president and general manager, Radio
HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.
Anomaly in New York announced that they have hired management and creative executives: Giovanni Villamar, previously at Dieste; and Mauricio Galván previously at d expósito, Totality HAVAS and Vidal Partnership.
As I reflected on 2016 goals for our multicultural division, I was trying to think through the process of listing what we did well and what we could have done better to put a report and strategic plan together for senior leadership meetings. Perhaps the most important component of these plans was highlighting our most valuable resource: people. By Roberto Siewczynski – SVP, Group Director at Epsilon
As of now, only LPM (25 largest) markets are accredited by the Media Rating Council, MRC for NSI Local Monthly reports. The entire multiple measurement approaches to spot’s measurement of the balance of 210 markets, including the new so called “viewer assignment model,” which uses a probability-of-viewing model based on look-alike homes within the area, is currently under MRC review.
Programmatic is no longer just a buzzword. It’s a growing groundswell within the ad realm that shows no signs of slowing. In fact, eMarketer estimated that programmatic would make up 25% of the $58.6 billion in digital advertising spent in 2015. But while it’s clear that the automatic buying and selling of digital ads is poised to make an even bigger impact in 2016, many in the industry are still grappling with one big question: How do I measure it?
The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.
While there is an over-abundance of consumer data and analytics, marketers have yet to master what meteorologists and economists do best: funnel this multiplicity of data into actionable insights to reliably anticipate and predict what’s ahead and then prepare for it.
